Whether you're considering becoming an influencer or a User Generated Content (UGC) creator, you might be wondering:

Which gig pays better?

And that’s a fair question. So buckle up because we're about to take a deep dive into both.

First things first. Let's clear up what we mean when we talk about UGC creators and influencers.

UGC Creators vs. Influencers: What's the Difference?

Picture this: You're scrolling through TikTok, and you stumble upon a super cool video of someone rocking a pair of sneakers that you've been eyeing.

If this post is from someone with thousands (or even millions) of followers who regularly posts their own photos or videos endorsing products, then you've probably landed on an influencer's page.

Influencers are the one’s with the mic 🎤

They have can have a ton of followers, get heaps of likes and comments on their posts, but most importantly, they've built a community around their personal brand.

Brands love working with influencers because they can share products or services with their engaged audience.

On the other hand, you've got UGC creators 📱

These creators make content that brands can use in their own advertising, marketing materials, or social media.

Think of them like the behind-the-scenes artists of the social media world.

The cool thing is, they don't even need a following, sky-high engagement, or even to post a lot about themselves.

They also don't have to build a community. They just need to create awesome content, pretty much solely with their cell phones.

So, Who Earns More: UGC Creators or Influencers? 🧐

Here's where it gets interesting. Both influencers and UGC creators can make a pretty penny, but they each have their own perks.

Influencers often get paid per post or campaign, which can mean big bucks, especially for those with massive followings and or excellent niche-specific engagement.

But they also put in a lot of time and energy building and maintaining their community.

UGC creators, though, have a good shot at landing recurring contracts with brands. This means a steady, reliable income.

They create content that a brand uses over a longer period, and the brand pays them monthly. The best part?

UGC creators don't have to put in as much personal investment or time. It's all about crafting quality content.

And here's the real kicker: as a UGC creator, you don't need to work with a ton of brands to make a comfortable living.

Even just 2-4 steady brand contracts can keep you in the very comfortable green!

Wrapping It Up 🙏🏾

So, who's the real winner here? Well, it depends on you and what you're into.

If you love the spotlight, connecting with a community, and don't mind the hustle and grind, then the influencer path might be your ticket.

But if you prefer to flex your creative muscles without worrying about likes, followers, or posting selfies every day, UGC creation could be your golden opportunity.

In the end, both UGC creators and influencers have great earning potential.

It's all about finding the right fit for you and learning everything you can about how to excel at it, and I’m so excited to help you do it!

In order to create content that is helpful to your journey, tell me which way you prefer to earn money as a content creator below.