January 24, 2024

Reading time: 4 minutes and 19 seconds

👋 Welcome to another week of the Travel Brand Partnership Newsletter!

My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.

Each week, I will be:

• Breaking down high-engagement current social media trends in the travel niche.

• Giving you practical strategies to grow your income, following and brand in your niche

• Paid brand partnership opportunities and decision-maker contacts in the travel niche.

Without further ado, let's get into the action 👇

 🚀 This Week’s Trends

One of TikTok’s Featured Hottest Travel Videos of The Week 👇

@mommashive

FYI TO ANYONE GOING ON A CRUISE! #cruiseship #cruisetok #cruiselife #mommashive #travelcontentcreator #travellife #cruiseshiplife #cruiser... See more

👇 New To Top 100 Travel Hashtags This Week 👇

#makingmemories (#12)

This hashtag is growing in popularity, so include it in your next travel TikToks.

👉 This video by @nastya_abroad was posted last May and has recently received A LOT more views because this hashtag is gaining popularity. It just goes to show you that sometimes it just takes time. Never delete your videos!! 

👇 Top Hashtags This Week 👇

#traveltiktok - 35K Posts 156M views this week this week in the US

Here are some fresh content ideas you can try this week:

👉 "Hidden Gems in Famous Cities" Series

This idea involves showcasing lesser-known attractions or spots in popular travel destinations.

Each video could focus on a different city, unveiling hidden gems that are not usually covered by mainstream travel guides.

You can share unique cafes, secret viewpoints, small museums, or local neighborhoods that offer an authentic experience.

The video can be formatted as a mini-tour, with you narrating interesting facts about each spot, how to get there, and what to expect.

The engaging aspect is the insider look, offering viewers new perspectives on well-known cities.

👉 "Cultural Exchange Challenge"

This concept revolves around immersing in the local culture of the places visited.

In each video, the creator could take up a challenge to live like a local for a day.

This might include eating local cuisine, participating in traditional activities, using only local transportation, or engaging in a local craft or skill.

You can document your experience, showing your initial reactions, the learning process, and your thoughts at the end of the day.

This idea not only entertains but also educates viewers about different cultures in a fun and interactive way.

#ocean (growing in popularity) - 19K Posts 199M views this week in the US

@rocinboy88

#fyp #ocean #racing #world #nyc #phimhay #increible #top #foryou #insane #all #washington #michaeljackson

 🚀 Four Steps to Hundreds of Comments in Just a Few Weeks

1. Implementing an Engagement Strategy

First off, understand this: engagement isn't just about your content; it's about how your audience interacts with that content. It's a two-way street.

Here's how you make it work:

👉 Quality Over Quantity: Don't just post for the sake of posting. Each piece of content should add value, be relatable, or solve a problem your audience has.

Remember, a few high-quality posts can outperform dozens of mediocre ones.

👉 Encourage Interaction: Ask questions in your posts, run polls, and use interactive stickers on stories.

The idea is to make your audience part of the conversation, not just passive viewers.

👉 Analyze and Adapt: Use Instagram and TikTok analytics to understand what works.

Look for patterns in posts that get more engagement, and replicate those strategies.

2. Power Hour Strategy

This is about being hyper-focused and strategic.

👉 Dedicate One Hour: Spend a solid hour each day engaging with content from your followers, potential followers, and industry leaders.

This isn't just mindless scrolling; it's about leaving meaningful comments, sharing insights, and starting conversations.

👉 Follow the Right Accounts: Engage with accounts that have audiences similar to yours.

This increases the chance of attracting followers who are genuinely interested in travel.

3. Outreach Strategies

It's not just who you know; it's who knows you.

👉 Collaborations: Reach out to other creators for collaborations.

This could be anything from a joint live session, a challenge, or a giveaway. It's about tapping into each other's audiences.

👉 DMs are Gold: Don't underestimate the power of direct messaging. Reach out to followers with personalized messages.

It can be as simple as thanking them for their support.

👉 Utilize Hashtags and Trends: Be strategic with hashtags and jump on relevant trends.

This increases your visibility to people who aren't following you yet.

4. Scheduling Time for Engagement

Consistency is key:

👉 Morning Routine: Dedicate time in the morning for engagement.

This sets the tone for your day and ensures you're not leaving engagement as an afterthought.

👉 Consistent Posting Schedule: Stick to a regular posting schedule.

Your audience should know when to expect content from you.

This builds anticipation and routine.

Data-Driven Insights

Let's get real with numbers:

👉 Engagement Metrics: Track likes, comments, shares, and saves.

These are your indicators of what's resonating with your audience.

👉 Follower Growth: Monitor your follower growth rate.

If you're doing things right, you should see a steady increase.

👉 Conversion Rates: If you're selling products, track how many of your followers are converting into customers.

This tells you if your engagement strategy is impacting your bottom line.

Remember, growing on social media, especially in niches like travel, is about building relationships.

👉 There’s no sexy secret here; it’s all about consistency.

It's about being authentic, providing value, and engaging in a way that feels genuine.

Implement these strategies with consistency, track your progress, and don't be afraid to pivot based on what the data tells you.

Now, go out there and make it happen! 🚀🌟

💸 Time to Cash In Paid Collaboration Offers

Panel Discussion - $500

Discover, Social Media Host - $500

User Generated Content - $200

💙 This Week’s Brand Contacts

• Mint House- Katherine Kelly // Marketing Manager: [email protected] 👈

• Sonder- Pauline Bourgeois // Digital Communications Manager: [email protected] 👈

• Vacasa - Tracy Pogrelis // Head of Corporate Communications & PR: [email protected]  👈

Rate This Week’s Newsletter!

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 5 is coming hot, same time next week ✌🏾