Travel Brand Partnership Newsletter

Issue 003 ๐ŸŽ‰ Your Weekly Guide to Thriving as a Travel Creator

January 17, 2024

๐ŸŒŸHow to Earn Followers (next week)

โœ๏ธ Day 1: Prepare your account for new followers by clarifying your goals and creating a plan.

โœ๏ธ Day 2: Set up a strong profile photo, username, and bio that align with your niche.

โœ๏ธ Day 3: Conduct content research to find trending topics and ideas within your niche.

โœ๏ธ Day 4: Create a content calendar for your first nine posts and start scheduling them.

โœ๏ธ Day 5: Complete all nine posts to make your profile look full and on-brand.

@nicolemsunderland

Bucket list trip for sure! ๐Ÿ˜๐Ÿฅฐ๐Ÿคฏ #maldives #sonevajani #discoversoneva #overwatervilla #tiktoktravel @discoversoneva

โœ๏ธ Day 6: Batch film as many videos as possible to have content ready for the upcoming weeks.

โœ๏ธ Day 7: Edit your videos and get them ready for posting on day eight.

โœ๏ธ Days 8-14: Post daily reels, use relevant hashtags, and engage with others in your niche.

โœ๏ธ Days 15-21: Continue posting reels and engaging, while also adding daily stories and collaborations.

โœ๏ธ Days 22-28: Stay consistent with quality reels and analyze your analytics for learning opportunities.

 

๐Ÿ“ The first week is about preparing your account and creating a plan that aligns with your goals and niche.

This foundation will set you up for success.

 

๐Ÿ“ Consistency is key, especially with daily reels.

Reels have a higher chance of reaching new people and should be a focus for rapid growth.

๐Ÿ“ Engaging with others in your niche and collaborating with them can help expand your reach and attract more followers.

๐Ÿ“ Don't overlook the power of daily stories.

They can turn new followers into loyal fans who stick around for more content.

๐Ÿ“ Analyzing your analytics is crucial for understanding what content is working and what isn't.

Use this data to refine your strategy and improve your growth.

๐Ÿ“ Avoid engagement groups or pods, as they can harm your growth and authenticity. Focus on organic growth strategies instead.

 

๐Ÿ“ Tailor your content to what works well in your specific niche.

Don't be afraid to use proven formats or styles that resonate with your target audience.

๐ŸŒŸ Instagram Growth Hacks for 2024 

๐Ÿ“น Video carousels:  By combining photos with videos and using captivating captions, video carousels can attract new followers and increase reach. 

Incorporating original sounds under 10K videos and creating captivating storylines can significantly improve engagement and follower growth.

๐Ÿ” SEO tactics: Utilizing hidden keywords in posts can enhance visibility in Instagram search and recommendation algorithms, resulting in increased reach. 

However, donโ€™t be spammy about it and mass-hide.

The algorithm can recognize this, and some creators have reported decreased reach in doing this now.

๐Ÿ“Š Data analysis: Tracking and analyzing content performance is essential for understanding audience preferences and optimizing reach and engagement.

๐Ÿค Meaningful connections: Instagram's focus on meaningful connections emphasizes the importance of building strong relationships with followers, which can contribute to baseline growth on the platform.

Take advantage of engaging stories, broadcast channels, and personalized content as this can lead to increased loyalty and reach.

๐Ÿ’ก The official Instagram Trend report highlights the importance of meaningful connections, and leveraging this can lead to baseline growth on the platform.

๐Ÿ”— Use 3-10 hashtags per post and put them in the caption, not the comments.

๐Ÿšซ Check if you're shadow banned and fix any issues with your account.

๐ŸŒ Instead of promoting the link in your bio, encourage people to comment or DM for access.

โœจ Engage on large pages to get in front of your target audience and gain new followers.

๐ŸŒŸ TikTok Growth Tips

๐Ÿ’ก The best time to post on TikTok can be determined by analyzing your competitors' profiles and seeing when their top recent posts were made.

This helps you reach your specific audience and increases your chances of going viral.

@helloangelia

Mistakes NOT to make in Italy - part 1 ๐Ÿ‡ฎ๐Ÿ‡น #italytravel #italytraveltips #italyguide #traveltip

๐Ÿ’ก The 70% rule is a vital metric for TikTok's algorithm.

You must retain a 70% watch rate for the first three seconds of your video.

If your content fails to engage viewers within the first 3 seconds, it won't be pushed out to a wider audience.

Pay attention to your topic, format, and hook to ensure high retention rates.

๐Ÿ’ก Different platforms require different types of content.

While some formats may work across platforms, it's essential to tailor your content to each platform's unique audience and engagement patterns.

๐Ÿ’ธ Time to Cash In Paid Collaboration Offers

๐Ÿ’™ This Weekโ€™s Brand Contacts

  • Four Seasons Hotel Sydney - Erin Oliver // Senior Marketing PR & Communications Manager: [email protected] ๐Ÿ‘ˆ

  • Hyatt Hotels - Katherine (Gear) Gancarz

    Senior Manager, Social Media: [email protected] ๐Ÿ‘ˆ

  • The Beekman, A Thompson Hotel- Allison Ante // Director of Sales and Marketing: [email protected]  ๐Ÿ‘ˆ

  • UnCruise Adventures - Liz Galloway

    PR, Marketing & Communications Director:  mailto:[email protected] ๐Ÿ‘ˆ

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๐Ÿš€ Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 004 is coming hot, same time next week โœŒ๐Ÿพ