Travel Brand Partnership Newsletter

Issue 7 ๐ŸŽ‰ Your Weekly Guide to Thriving as a Travel Creator

February 14, 2024

Reading time: 4 minutes and 15 seconds

๐Ÿ‘‹ Welcome to this weekโ€™s edition of the Travel Brand Partnership Newsletter!

My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.

Each week, I will be:

  • Breaking down high-engagement current social media trends in the travel niche.

  • Giving you practical strategies to grow your income, following and brand in your niche

  • Paid brand partnership opportunities and decision-maker contacts in the travel niche

     

Without further ado, let's get into it ๐Ÿ‘‡

๐Ÿ’ฐ How To Monetize Your Travel UGC Content

Ready to turn your passion for travel into big bucks, and maybe even leave your influencer stress behind for good and your 9-5 grind?

If youโ€™ve been on social media at all lately, you know UGC is basically all everyone is talking about, minus Taylor Swift, Travis Kelce, and Beyonceโ€™s newest song (itโ€™s fire.com btw).

Let's dive into selling your short Instagram Reels and TikTok videos to brands for $200+โ€”no need for a posting schedule or worrying about engagement.

Welcome to the UGC world, where creativity alone equals cash. ๐Ÿ’ธ

1) Understanding UGC ๐Ÿค”

First up, UGC means User-Generated content.

It's all the stuffโ€”videos, pics, reviewsโ€”made by folks like you, not companies or influencers promoting to their audience.

Brands โค๏ธ UGC because it's real and relatable, making it marketing gold that they can use in their organic and paid advertising campaigns.

Your mission?

Create fitness, sports, and wellness vids that brands can't resist.

2) Creating Your UGC Account ๐Ÿ“ฑ

Step 1: Profile Perfection

Pick a platform (Instagram, TikTok or both) and set up a pro-looking profile dedicated to travel UGC.

Make your bio shout "UGC creator" with a splash of your unique vibe.

Do a quick IG search for โ€œTravel UGCโ€ and see what accounts come up.

Take a look at their bios.

After looking through 10โ€“20 accounts, what information do you consistently see displayed in their bios?

Draw inspiration.

Step 2: Content is King

Start dropping your best content. Showcase your travel planning, trips, tips, or inspo.

Keep it 100% you and quality high. Brands want real people their customers can vibe with.

Use travel-related products you have at home to start with brands you know already use UGC.

And post your preexisting travel-related content and tag those hotels, venues, and experiences.

A quick IG or TikTok search for their profile, and youโ€™ll be able to tell.

Step 3: Community is Still Important

Only follow and engage with other travel UGC accounts and niche-specific brands.

You want to train the algorithm to understand what kind of account you are.

Chatting with accounts in your niche builds a community around your work and will help you land deals.

3) Attracting Brands ๐Ÿ”

Step 1: Portfolio Power

Collect your top content in a portfolio. Use custom templates to highlight your journey, from newbie to pro collabs.

Show off your creative chops and ability to make engaging content.

Step 2: Pitch It

Reach out to brands with tailored pitches that showcase how your UGC can boost their goals.

Let your portfolio do the talking.

UGC is great because you donโ€™t have to have brand experience; you can fill your portfolio with sample content.

Step 3: Platforms & Networks

Hop on UGC platforms and networks that hook up creators with brands.

These spots are treasure troves for snagging paid gigs and networking.

Iโ€™ve also heard Twitter is a secret gem for UGC deals.

3) Monetizing Your Content ๐Ÿ’ต

Caught a brand's eye?

Time to talk money. Aim for $200 per video to start and package deals always, showing why you're worth every penny.

As you rack up experience and a killer portfolio, bump up those rates.

 ๐Ÿš€ Your Next UGC Steps

If you're pumped to leave the influencer stress behind and make bank-creating content brands love, my Ultimate UGC Paid Creator Guide is your golden ticket ๐ŸŽซ

You'll learn:

  • How to start securing recurring paid deals ๐Ÿ”‘

  • Get custom, in-depth UGC Portfolio Canva Templates to stand out, one for newbies and experienced creators ๐ŸŽจ

  • Viral Scriptwriting 1-1, editing for high engagement, and making sellable content โœ๏ธ

What's Inside My 50-Lesson Program?

๐Ÿ‘‰ How to get started and secure paid deals from start to finish

๐Ÿ‘‰ Custom UGC Portfolio Canva Template - NO Brand Experience

๐Ÿ‘‰ Custom UGC Portfolio Canva Template - Brand Partnership Experience

๐Ÿ‘‰ BONUS: Canva Mastery Guide

๐Ÿ‘‰ BONUS: 55 UGC Agencies + Platforms That Will Hire You Now

๐Ÿ‘‰ Paid vs Organic UGC

๐Ÿ‘‰ What to do if you dk where to begin?

๐Ÿ‘‰ The Ultimate UGC Glossary

๐Ÿ‘‰ How To Create UGC Content Brands Will Pay Well For

๐Ÿ‘‰ Viral Scriptwriting 101

๐Ÿ‘‰ Top 50 Performing UGC Hooks

๐Ÿ‘‰ Editing Process For a Top-Performing Video

๐Ÿ‘‰ Top Performing UGC Example Breakdown

๐Ÿ‘‰ Where to find work?

๐Ÿ‘‰ All the ways you can monetize UGC (thereโ€™s more than you think!)

๐Ÿ‘‰ 2024 UGC Rates

๐Ÿ‘‰ How to increase your rates

...and so much more!

Ready for an Income Glow-Up? โœจ

Build your standout UGC portfolio with our custom templates and kickstart your paid content creator journey.

Dive into the Ultimate UGC Paid Creator Guide now, and say hello to monthly retainers from brands, fast-track to monetizing your content, and waving goodbye to influencer stress.

๐Ÿ’ธ Time to Cash In Paid Collaboration Offers

๐Ÿ’™ This Weekโ€™s Brand Contacts

  • AllTrails - Stephanie Asper // Head of Social Media, Influencer, and Community Marketing: [email protected] ๐Ÿ‘ˆ

  • Anantara Hotels, Resorts and Spas - Ary Arbani // Assistant Director of Marketing and Communications: [email protected] ๐Ÿ‘ˆ

  • Hopper - Brianna Schneider // Director of Communications: [email protected] ๐Ÿ‘ˆ

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๐Ÿš€ Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

8 is coming hot, same time next week โœŒ๐Ÿพ

Finished checking us out and ready to subscribe to the Travel Brand Partnership Newsletter? ๐Ÿคฉ