Travel Brand Partnership Newsletter

Issue 001 🎉 Your Weekly Guide to Thriving as a Travel Creator

Author

Ashleigh Warren
January 03, 2024

January 3, 2024

🥳 Welcome to the Team

Welcome to the premiere issue of our Travel Brand Partnership Newsletter!

Ready to travel more in 2024 and grow your brand, following and income while you do it? 😎

Whether you’re a Travel:

  • UGC creator

  • Influencer

  • Entrepreneur

This is your weekly playbook, packed with the latest trends, success stories, and tips for brand growth and social media status.

Plus, don't miss exclusive paid collaboration opportunities. 

Let's transform your brand and make waves together! 🌟🚀

📈Trend Alert! 

A detailed rundown of what content is hot in the travel niche right now.

Best Places To Visit in 2024

A popular content trend for growing travel accounts.

Here are 3 strong hook and editing examples you can test for your Best Places To Visit in 2024content from travel creators under 200K followers and pull in over 20K views:

Here's your action plan:

1. Understanding the Appeal of "Best Places to Visit" Content

👉 Curiosity and Aspiration: People are always on the lookout for new and exciting destinations especially in the new year. Your content taps into their curiosity and travel aspirations.

👉 Planning and Dreaming: Early in the year, people are planning their travels. Your content becomes a resource, guiding their decisions.

👉 Social Proof and Trends: Showing trendy destinations gives your content a ‘current’ feel. It’s not just about where to go, but also about being in the know.

2. Creating Engaging Reels & Shorts

👉 The Visual Wow Factor: Start with the most visually stunning clip. Think crystal-clear waters, breathtaking landscapes, or vibrant cityscapes.

👉 Storytelling with a Personal Touch: Instead of just showcasing places, tell a story. Maybe it's about finding the best street food in Bangkok or discovering a hidden beach in Greece.

👉 The Countdown Format: People love lists. Do a countdown of your top 5 or 10 destinations for 2024. Keep it fast, fun, and informative.

👉 Leverage Trending Audio: Use current audio that has UNDER 10K uses. This is really how you drive your views and dramatically increase your chances of being featured in platform algorithms.

3. Designing Captivating Carousels for Instagram

👉 The Journey Through Images: Each photo in your carousel should tell part of the story of each destination. Make it a visual journey that people can swipe through.

👉 Interactive Elements: Use the carousel format to ask questions (“Which of these places would you visit?”)

4. Ending with a Call-to-Action

👉 Engage Your Audience: Encourage your viewers to comment on their dream destination for 2024 or to share their travel plans. Engagement boosts algorithm favorability.

👉 Tease Future Content: Let your audience know there's more to come – maybe detailed guides on each destination, best travel tips, etc. Keep them coming back for more.

5. Why This Works

👉 By focusing on aspirational and visually captivating content, while incorporating storytelling and interactivity, you're not just sharing information; you're creating an experience.

👉 This kind of content is more likely to be shared, saved, and engaged with.

👉 Remember, in the world of social media, it's not just about where to go, but about inspiring your audience and being a part of their travel dreams.

So, get out there and create some killer "Best Places to Visit in 2024" content that doesn't just inform but also inspires and connects! 🌍✨📱

2023 Travel Recap

Alright, let's dive into how travel content creators can rock their 2023 Travel Recap using reels, carousels, and shorts.

This isn't just about showing off where you've been.

It's about connecting with your audience and riding the wave of social media psychology.

Here are 3 strong hook and editing examples you can test for your 2023 Recap content from travel creators under 200K followers and pull in over 20K views:

Here's how you can pull this off for yourself:

1. Understand the 'Why' Behind Travel Recaps

👉 Nostalgia: People love looking back. It's a mix of nostalgia and reliving good times. When you share your travel highlights, you're tapping into that feel-good factor.

👉 FOMO (Fear of Missing Out): Seeing amazing places creates a sense of FOMO. It motivates viewers to engage, plan their travels, or live vicariously through you.

👉 Trending Topic: Recaps are a trend. They're like a rite of passage at year's end. People expect them, and they get a lot of attention.

2. Crafting Engaging Reels & Shorts

👉 The Teaser Approach: Start with a bang! Show a quick, breathtaking clip from your best trip in 2023. It hooks viewers instantly.

👉 The Storyteller Angle: Tell a mini-story. Pick a memorable experience and share it in 8-15 seconds. It's not just where you went, but what you felt, saw, or learned.

👉 Rapid-Fire Highlights: Quick cuts of multiple destinations. Keep it fast-paced. Each clip is just a few seconds. It's a whirlwind tour of your year.

👉 Music Matters: Use trending or emotive music UNDER 10K uses. It sets the tone and can make your video more relatable and shareable.

3. Designing Captivating Carousels for Instagram

👉 The Journey in Pictures: Start with a striking image, then unfold your journey through photos. Each photo tells a part of your 2023 story.

👉 Behind-the-Scenes: Share what didn't make it to the main feed. Funny bloopers, travel fails, or candid moments can be more engaging than polished shots.

👉 Engagement Tricks: Don’t give it all away in the creative, finish with the best part of your 2023 in your caption and tell people to go there. It will increase time spent on your post, keeping them future interacting with your content.

4. Ending with a Strong Call-to-Action People Can’t Ignore

👉 Encourage Reflection: People love to give their opinion.

Ask your audience about their favorite travel memory from the year or ask them where you should go this year. It's a great way to spark conversations and increase engagement.

👉 Plan for the Future: Tease your travel plans for the next year. It builds anticipation and keeps your audience hooked for what's coming.

Why This Works

👉 This approach works because it's not just about you; it's about triggering emotions, memories, and aspirations in your viewers.

👉 By using storytelling, nostalgia, and engagement tricks, you're not only recounting your travels; you're creating a shared experience. That's the key to high engagement and building a community around your content.

So, go ahead, get creative with your 2023 Travel Recap, and make it more than just a summary. Make it an experience that your audience won't forget! 🌍✈️🎥

Places To Visit For Each Month of The Year

Creating reels, carousels, and shorts about "Countries To Visit For Each Month of The Year" is a fantastic trend to hop on for travel content creators.

Here are 3 strong hook and editing examples you can test from travel creators who have under 400K followers and pull in over 20K views:

This kind of content is not just informative but also taps into the excitement and planning phase of travel, making it highly engaging and shareable.

Reminder: If you’ve never traveled to the spots you are reviewing here, IT’S OK!! Use your friendly neighborhood Google, YouTube, TikTok and Instagram and form your own opinion of what you think is best based on your research.

Here's how to do it effectively:

1. Leverage Seasonality and Events

👉 Month-by-Month Focus: For each month, highlight a country and explain why it's the best time to visit. Consider factors like weather, seasonal foods, or unique events happening during that month.

👉 Diversity in Choices: Get creative! Don't just stick to the popular destinations. Mix in lesser-known gems to intrigue your audience and offer something new.

Think about ALLL of the places you’ve been and want to go; list 3-5 reasons why; and pick 12 places from that list with your strongest reasoning.

2. Creating Engaging Visuals and Narratives

👉 Vivid Storytelling: Use reels and shorts to tell a story about each destination. Maybe it's about the cherry blossoms in Japan in April or the Northern Lights in Norway in December.

👉 Visual Appeal: Use high-quality images and videos that showcase the beauty of each destination in its prime month. Vibrant visuals are key to grabbing attention.

3. Evergreen Content

👉 Timeless Appeal: Since this content isn’t year-specific, it can be reused or reshared in the future. Highlight this in your content strategy, reminding your audience why these destinations are great every year.

👉 Update Annually: You can repost or post updated versions your content with new insights or destinations, keeping it fresh and relevant.

4. Interactive and Educational Approach

👉 Educational Angle: Educate your audience about why certain months are ideal for specific destinations. This adds value to your content, making it more than just a travel guide.

👉 Audience Participation: Encourage your audience to share their dream destinations for each month or their experiences if they've visited any of your recommendations.

5. Utilizing Social Media Psychology

👉 Anticipation and Planning: People love planning their travels, and your content helps them do just that. By providing them with a month-wise guide, you're catering to their planning instincts.

👉 Visual Storytelling: Social media users are drawn to stories and visuals. Combine these elements to make your content more engaging and memorable.

6. Call-to-Action

👉 Engagement Boost: End each post or video with a call-to-action. Ask viewers to comment on their favorite month and destination or to tag friends they’d like to go with.

7. Analytics and Feedback

👉 Boost Views: To boost the views on your page, you could break this content piece into multiple videos, making viewers come back for parts 2, 3, and even up to 12! Focusing on one month per video.

Continuity videos are crushing right now in the travel niche.

👉 Track Engagement: Monitor which months and destinations get the most engagement. Use this data to refine future content and understand your audience's preferences.

By focusing on diverse, visually appealing content that’s educational and engaging, you're not just sharing travel tips; you're creating a year-round travel guide that resonates with the audience's desire to explore and experience new cultures.

Remember, the key is to be informative, visually captivating, and interactive, making your content a go-to travel resource for your audience.

Cheap Travel Alternatives For 2024

Creating engaging content around "Budget Travel 2024" is a smart move for travel content creators, especially in today’s economic climate where budget-friendly options are highly sought after.

Here are 3 strong hook and editing examples you can test for your challenges from fitness, wellness, and athlete creators who have under 300K followers and pull in over 20K views:

Here's how to craft this content effectively on platforms like Instagram, TikTok, and YouTube Shorts:

1. Highlighting the Value of Budget Travel

👉 Financial Awareness: Understand that many viewers are cost-conscious. They're looking for ways to stretch their travel budget further.

👉 Relatable Content: Create content that acknowledges and addresses the financial aspect of travel, making it relatable to a broader audience.

2. Showcasing Affordable Destinations

👉 Lesser-Known Gems: Instead of the usual tourist hotspots, focus on off-the-beaten-path destinations that offer a rich experience without the hefty price tag.

👉 Cost Comparison: Offer side-by-side cost comparisons between a popular destination and a cheaper alternative, emphasizing the savings and unique experiences each offers.

3. Creative Storytelling with Reels & Shorts

👉 Narrative Approach: Use a storytelling format to showcase how enjoyable budget travel can be. For example, a day spent exploring a hidden beach or a lesser-known city's culture and food scene.

👉Tips and Tricks: Share practical tips on saving money, like using local transportation, finding budget accommodations, or enjoying free attractions.

4. Leveraging Social Media Psychology

👉 Aspirational yet Achievable: Your content should strike a balance between being aspirational and attainable. People want to see beautiful destinations but also need to feel these experiences are within their reach.

👉Engagement Through Savings: Viewers are likely to engage more with content that offers them a tangible benefit, like saving money.

5. Interactive and Educational Carousels

👉 Step-by-Step Guides: Use carousels to provide detailed guides on budget travel – from planning stages to execution.

👉Budget Breakdowns: Include posts that break down the costs of a trip, providing transparency and helpful budgeting insights.

6. Call-to-Action for Community Building

👉 Ask for Audience Input: Encourage your followers to share their own budget travel tips or favorite affordable destinations. This not only increases engagement but also builds a community of like-minded budget travelers.

By focusing on affordable travel options, you're not just sharing travel content; you're providing a valuable service to your audience.

This approach helps build trust and positions you as a go-to resource for budget-friendly travel insights.

Remember, the key is to blend aspirational travel with practical, budget-conscious tips, making your content both dreamy and down-to-earth.

💸 Time to Cash In Paid Collaboration Offers

👇 Featured Partnership 👇

💙 This Week’s Brand Contacts

📲 Five-Step Pitch

✅ #1 Follow the brand and engage with posts AND stories.

✅ #2 Reach out and send a personal message to contact, complimenting the brand.

✅ #3 Pitch them one specific creative idea you can implement to help their current creative needs, tell them about your community, and offer to send over your portfolio and full proposal if they are interested.

✅ #4 If they respond with interest, this is where you will offer a package like a reel, three stories, and five photos they can use for their ongoing marketing needs for at least $1,200 via a proposal doc (we have a high-converting proposal template in our Brand Partnership App)

✅ #5 Follow up 1-3 times if you don’t get a response.

💡 Quick Strategy to Find More Paid Brand Deals

💸 Spot the Money Makers: Check out brands on Instagram using the 'paid partnership' tag. These are the brands that pay creators like you! See an example HERE 

🔍 Be a Social Media Detective: Save posts where you see this tag. Keep them in a special collection on your IG account. Call it "Paid Partnerships"—it's like your secret money map.

📚 Build Your Brand Library: Aim to add at least 5 brands to your collection every day. The more, the merrier!

📝 Make Your Pitch List Pop: When you're ready to reach out to brands (shoot for 3 per day, Monday–Thursday), start with the ones in your "Paid Partnerships" collection.

They're already in the game of paying creators, so you've got a better shot at getting a deal.

🚀 Launch Your Pitches: Remember, these brands are open to paying for cool content. Hit them up first with your awesome ideas and show them what you've got!

🌟 Remember: These opportunities are stepping stones to bigger things. Let’s get those deals!

Closing Thoughts

You've just powered through a goldmine of tips and opportunities 💰

Remember, every small step you take builds up to massive success.

👉 Key Takeaways

  • Be Bold: Keep your content fresh and relevant. Dive into those trends, make every post count, and don’t be afraid to stand out.

  • Engagement is Key: Foster a community by encouraging interaction and listening to your audience's feedback. This enhances your storytelling and connects you with your followers.

  • Seize Opportunities: Those collab contacts are HUGE? They're your ticket to the next level. Go get 'em!

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

👉 Looking Forward: Issue 002 is coming hot, same time next week ✌🏾 Can't wait to see what you achieve this week. Write me and tell me 🙏🏾