May 13, 2024

👋 Welcome to this week’s Creator’s Newsletter!

My goal is always to help you grow your income through the power of social media.

Some Serious Instagram Algorithm News You Need To Know…….

⭐ The coming algorithm updates provide a great opportunity for small creators to increase their reach and engagement on Instagram.

This is particularly beneficial for those who have been struggling with low reach in the past.

🎉 Switching to a Creator account and creating engaging Reels can help maximize the benefits of the algorithm updates.

It is important to optimize content using search terms, keywords, and hashtags to increase visibility.

🔍 Instagram's recommendation engine will now show eligible content to a smaller audience based on their interests, similar to TikTok.

This allows for a broader reach and potential growth opportunities.

💼 Having a Creator account provides access to additional features and tools, such as trending audio, that can enhance reach and engagement on the platform.

🎥 Consistency in posting Reels, as well as daily stories and other content, is key to taking advantage of the algorithm updates.

Regularly feeding the algorithm with new content can result in increased visibility and engagement.

🔄 Reposting content from other creators, especially without meaningful changes, may lead to removal from recommendations.

It is important to focus on creating original content or collaborate with creators for a more authentic approach.

🆕 Instagram's emphasis on prioritizing original content and linking back to the original creator helps ensure proper credit and recognition.

This change aims to create a fairer environment for creators and discourage the growth of theme and aggregator accounts.

🤯 Last week, Instagram's head, Adam Mosseri, discouraged creators from posting long videos during an event with creators in New York, saying in a slideshow that reels longer than 90 seconds can “HURT distribution.”

TikTok, by contrast, has been encouraging creators to post long videos.

👀 It looks like now the more you pay, the more they’ll reward you organically…..

Check out their new Meta Verified Pricing👇

Personally, I feel the need to over-explain how this affects everyone not paying.

Giving people who pay “Search Optimization” features is absolute trash unless it’s strictly someone searching for their brand name, they come up first.

This is one of the millions of reasons why I say it’s so important to own an audience off-platform.

Sh*t changes all the time.

Well on to the money baby...

💸 Time to Cash In Paid Collaboration Offers

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Also, I’m sharing over $30,000 worth of partnerships this week, don’t miss out.

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