February 4, 2024

Reading time: 4 minutes and 13 seconds

👋 Welcome to this week’s edition of the Food & Bev Brand Partnership Newsletter!

My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.

Each week, I will be:

• Breaking down high-engagement current social media trends in the food & bev niche

• Giving you practical strategies to grow your income, following and brand in your niche

• Paid brand partnership opportunities and decision-maker contacts in the food & bev niche.

   

Without further ado, let's get into the action 👇

 💥 Social Media News You Need To Know

📸 Instagram

Meta's spilling the tea on three huge marketing trends:

1. Reels are blowing up, especially in the Asia-Pacific area. 🌏

2. AI is sneaking into every stage of marketing – think copywriting, concept creation, analytics... the works! 🤖

3. Brands are diving into all sorts of channels and tools to connect with us and bring value. Diversity is king! 👑

👥 Instagram's experimenting with a cool feature – creating Stories for your friends.

🤝 It's like sending a personalized message that they can share in their Stories feed, with your name on it!

A sweet way to collaborate and boost engagement.

⏱️ TikTok

📈TikTok isn't stopping – now testing 30-minute uploads!

📺 YouTube

🤝 YouTube Says Thumbnail A/B Testing Option Is Coming Soon!

It's still in the lab, but once they've figured it all out, it's gonna be game time for everyone. Stay tuned!

🌟 X

📅 They've rolled out their 2024 marketing calendar, and it's slick and user-friendly.

You can filter by day, country, and category, keeping you in the loop with all the key dates and events.

Talk about staying organized! 👇

✍️ Threads

Threads is about to drop a bomb – post drafts!

📝 You'll soon be able to save your posts as drafts and come back to polish them later.

 🚀 The Easy Way to 3x Your Engagement in 24 Hours in Any Niche.

📈 Double Your Engagement Instantly

💬 Reply to Comments: Hit up your existing comments and reply to each one. Boom - you've just doubled your comment count!

🔄 Reciprocate the Love: For each person who comments on your post, dive into their profile and leave a comment on one of their posts. It's all about giving to receive!

🤝 Build Continuous Engagement

🔄 Expect a sweet comeback of engagement tomorrow. By showing some love today, you're setting the stage for a continuous engagement loop. It's a win-win!

🕵️ Focus on Active Commenters

🎯 Target Active Users: Engage with those rare gems who actually comment. Remember, 99% are just silent watchers. Find the 1% who interact and connect with them.

🚫 Skip the Silent Majority: Don't waste time on the silent watchers. Your hard work deserves better than that!

🤼 Engage with Peers in Your Niche

🌐 Find Your Tribe: Interact with folks passionate about your niche. They're the ones who'll truly appreciate and engage with your content.

👑 Authority Building: By connecting with peers, you're not only building relationships but also authority in your field. The algorithm loves this!

🎤 The Commenter Strategy

🌟 Pick Influencers in Your Niche: Start with influencers who share your interests.

🎣 Engage with Their Commenters: These people are proven engagers. Make them your primary target.

💎 Leave Valuable Comments: Drop thoughtful, high-value comments on their posts. Make each interaction count.

🗣️Follow and Connect: Follow these users and send them a personal voice note. It's authentic, easy, and creates a real connection.

🔄 Reciprocate and Grow

📊 70% Success Rate: This method has a stellar success rate. For every 10 people you engage with, expect about 7 to engage back with your posts.

🔁 Keep the Cycle Going: Continue reciprocating the engagement. This is the key to a steadily rising engagement rate.

This strategy isn't just theory. It's been tried and tested, helping countless creators amass huge followings organically.

💥 It's all about building robust relationships that fuel your growth on Instagram. So, go out there, engage, and watch your influence soar!

Remember, it's not just about the numbers; it's about meaningful connections that add value to both sides.

Let's make Instagram a platform of mutual growth and support! 🤗💪 

💸 Time to Cash In Paid Collaboration Offers

Texas-Based Tech Company Shoot- $250

UGC Content, Parent Creators - $200

Social Media Ad - $250

Bank TV Campaign - $250

💙 This Week’s Brand Contacts

• Casetify - Maria Oceguera // Senior Influencer Marketing Associate US/CAN: [email protected] 👈

• UPLIFT Desk - Kelly Hemmeline // CMO: [email protected] 👈

• Sony (UK & Ireland) - PR, Social Media & Partnerships: [email protected] 👈

Rate This Week’s Newsletter!

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 5 is coming hot, same time next week ✌🏾