January 7, 2024

🥳 Welcome to the Team

Welcome to the premiere issue of our Coaching, Business, Marketing, Motivational, and Life Creator's Brand Partnership Newsletter!

Ready to kick 2023 in the a$$ and grow your brand, business, community, and income like never before?! 😎

Whether you’re a Coaching, Business, Marketing, Motivational or Life Coach:

• UGC creator

• Influencer

• Entrepreneur

This is your ultimate playbook, packed with the latest trends, success stories, and tips for brand growth and social media status.

Plus, don't miss exclusive paid collaboration opportunities. 

Let's transform your brand and make waves together! 🌟🚀

📈Trend Alert! 

Lightning-fast rundown of what's hot in the coaching, business, marketing, motivational, and life coaching industries right now.

Ready to take your social media game to the next level? It's all about challenges!

They're fun, engaging, and a fantastic way to connect with your audience. Let's dive into how you can use these to grow your coaching business. 🚀

Free Challenges (Full Breakdown👇)

Every year, January is the best time for Coaching, Business, Marketing, Motivational and Life coaches to shine and gain a sh*t ton of new leads.

It is an excellent way to turn followers into dollars and to add thousands of new people into your community.

Many high-engagement accounts are doing free challenges for their audience right now.

Why Challenges Work for Coaches 🎯

• Builds Community: Brings people together with common goals.

• Boosts Visibility: People love sharing their challenge journey, which means more eyes on you!

• Establishes Authority: Shows off your expertise in a fun and engaging way.

By offering free challenges:

👉 You can easily grow your followers and email list and get a list of prospects for your next paid offer

👉 Which could be another high-search volume challenge, an ebook or course, personal training, group training, or DFY service offer.

The list goes on and on.

There are creators in your niche that make over $100,000/mo because of free challenges alone.

Don’t know what kind of challenge your audience will respond to the most?

Here are some challenge ideas:

✅ 21-Day Stress Management Challenge: Designed to help participants learn and practice various techniques to reduce and manage stress in their lives.

✅ 60-Day Transformation Challenge: Focus on personal or professional growth. Each day, participants complete a small task or activity that contributes to their overall development.

✅ 30-Day Business Plan Challenge: Guide participants through creating a comprehensive business plan in 30 days, with daily tasks like market research, defining USPs, or financial planning.

✅ 7-Day FB Ads Challenge: This challenge is designed to guide you through various aspects of Facebook Ads, from understanding your audience to analyzing the performance of your ads.

✅ Mindfulness and Meditation Challenge: A 15-day challenge with daily guided meditations, mindfulness exercises, and reflection prompts.

✅ Goal-Setting Workshop: A month-long challenge guiding participants through setting and working towards personal life goals, with weekly check-ins.

Do keyword research for the high volume of searches related to your niche.

There are many tools you can use to do this:

✅ Google Keyword Planner (Free and requires a little learning curve)

✅ Semush (Great program that offers a free trial and requires larger learning curve)

✅ Wordstream, which is completely free and easy to use 👇

You can type in one keyword at a time, choose your industry, and choose the primary location of your audience, and it will provide you with a free keyword report that looks something like this:

What’s important here is the search volume.

This data allows you to quickly gauge how important these topics are to your audience and how many different sub-topics you might need to create content on to be successful with that keyword.

I suggest trying various popular keywords related to your niche and seeing what pops up.

Look for high-volume keywords that fit your niche.

Think about the major problems and ideal results your audience wants.

Search those keywords.

Doing this will help you come up with a challenge topic people will actually sign up for because you have the data to back it up.

How You Name Your Challenge MATTERS.

Using high-value keywords will allow you to speak exactly to the demographic that would be interested in signing up, regardless of whether they follow you or not.

Make sure you have the year somewhere in your challenge name.

For example: 28 Mindfulness Challenge: 2024 Edition

So people know it’s current, and so the algorithm favors your content because 2024 is a huge keyword right now.

How to Create a Challenge in 15 Minutes

Type in a prompt like this in ChatGPT:

You can write follow-up prompts that ask the AI to write a detailed step-by-step explanation of each day.

👉 Check out the link to my ChatGPT conversation here to see the exact challenge it built for me.

👇You can also find PLR (Private Label Rights) challenges you buy on Etsy and simply redesign their digital file to your branding in Canva.

How to Put on a Social Media Challenge

👉 Via Social Only: Do a short video tutorial every day and list the day. People love continuity; it’s human nature.

👉 Via Email: Create a landing page for sign-ups using LeadPages and send a daily email with what people are to do each day, or deliver it all in a free eBook.

You can add pictures, videos, gifs, or whatever you like.

This will help grow your list.

👉 Use Course Software like Thinkific or Teachable: Organize a free course go at your pace course your audience can take.

Filming your Challenge Videos

Here are 3 strong hook and editing examples you can test for your challenges from creators who have under 500K followers and pull in over 20K views:

✅ Example #1

✅ Example #2

✅ Example #3

Tap into this trend today!

The only thing I would change about these videos is to make them by day or week and to say so in your headlines.

This forces people to come back to your page the next day or the next week for the next set of directions.

Continuity videos are crushing right now, so take advantage of that; don’t just give the month away in one video.

If you're ready to grow your email list, post one week of content on your socials and tell people to get the rest of the month’s program for FREE in your link in bio.

👉 NOTE: Many creators report that videos take more time to gain views, so don’t delete your posts!

It may take a few days or weeks to gain traction.

🚀 How To Make Money After Your Challenge

So, you just rocked your free challenge, and everyone's super pumped up, right? Now's the time to keep that energy going and turn it into some cash.

Here’s how:

Offer Something More 🌟

Your challenge was just the beginning. Now, offer something even bigger and better. Think of a training or a new challenge that goes deeper into what your audience really wants.

Find What They Really Want 💖

What's that one thing your audience can't stop talking about? Maybe it's getting fit, eating healthier, or learning a new skill. Find that sweet spot – the thing that gets them excited.

👉 Cutting your CPA in half on Facebook ads in 24 hours.

👉 How to land 10 new clients in 60 days.

👉 How to create a limitless mindset in 30 days.

👉 Learn how to be happy again

Build an Emotional Connection ❤️

Get to the heart of why your audience cares. Maybe they want to feel confident, be healthier, or just rock at something new. Show them how your next offer will get them there.

Create a No-Brainer Offer 💡

Make an offer that's too good to resist. It should be something that gives them a clear win – a real result they're after. Price it right, and make it feel like a deal they just can't miss.

Show the Value 🌈

Don't just tell them about your new offer, show them how awesome it is. Share success stories, give a sneak peek, or show what they'll learn. Make them feel like they need to be part of it.

Remember, the key is to keep the momentum going.

You've got their attention, they're excited about what you do – now show them there's so much more they can achieve with you.

Let's turn that excitement into some earnings! 🚀💰

💸 Time to Cash In Paid Collaboration Offers

Business Owner Ad Shoot ($400.00)

Project Management/Social Media Coordinator ($1,925.00 / week)

Short-Form Narrative Branded Content, Freelance Producers (Paid)

💙 This Week’s Brand Contacts

• Anker- Brett White // Senior PR Manager:  EMAIL

• Belkin - Melissa N. // Social Media Marketing Manager: EMAIL

• Ethos - Nick Taylor // Strategic Partnership Manager: EMAIL

• We Work - Matthew Janes // Marketing & Media: EMAIL

📲 Five-Step Pitch

✅ #1 Follow the brand and engage with posts AND stories.

✅ #2 Reach out and send a personal message to contact, complimenting the brand.

✅ #3 Pitch them one specific creative idea you can implement to help their current creative needs, tell them about your community, and offer to send over your portfolio and full proposal if they are interested.

✅ #4 If they respond with interest, this is where you will offer a package like a reel, three stories, and five photos they can use for their ongoing marketing needs for at least $1,200 via a proposal doc (we have a high-converting proposal template in our Brand Partnership App)

✅ #5 Follow up 1-3 times if you don’t get a response.

💡 Quick Strategy to Find More Paid Brand Deals

💸 Spot the Money Makers: Check out brands on Instagram using the 'paid partnership' tag. These are the brands that pay creators like you! See an example HERE

🔍 Be a Social Media Detective: Save posts where you see this tag. Keep them in a special collection on your IG account. Call it "Paid Partnerships"—it's like your secret money map.

📚 Build Your Brand Library: Aim to add at least 5 brands to your collection every day. The more, the merrier!

📝 Make Your Pitch List Pop: When you're ready to reach out to brands (shoot for 3 per day, Monday–Thursday), start with the ones in your "Paid Partnerships" collection.

They're already in the game of paying creators, so you've got a better shot at getting a deal.

🚀 Launch Your Pitches: Remember, these brands are open to paying for cool content. Hit them up first with your awesome ideas and show them what you've got!

🌟 Remember: These opportunities are stepping stones to bigger things. Let’s get those deals!

Closing Thoughts

You've just powered through a goldmine of tips and opportunities. 

Remember, every small step you take builds up to massive success.

👉 Key Takeaways

• Be Bold: Dive into those trends, make every post count, and don’t be afraid to stand out.

• Turn Followers into Dollars: For every piece of content you make, think about how it can lead to future monetization opportunities with your audience.

• Seize Opportunities: Those challenge offers? They're your ticket to the next level. Go get 'em!

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

👉 Looking Forward: Issue 002 is coming hot, same time next week ✌🏾 Can't wait to see what you achieve this week. Write me and tell me 🙏🏾