Non-Listed Niche Brand Partnership Newsletter

Issue 1 🎉 Your Monthly Guide to Thriving as a Creator

Author

Ashleigh Warren
January 26, 2024

January 26, 2024

Reading time: 4 minutes and 22 seconds

👋 Welcome to first edition of the Non-Listed Niche Brand Partnership Newsletter!

As promised, if my other newsletters don’t cover your general niche I will put together some opportunities for you to excel too!

After reviewing the responses from this month, today will be covering Gaming, Hair care, Book & Games, Special Effects Makeup and Spiritual niches.

If you wrote it and don’t see yours above its because it’s already covered in a preexisting niche newsletter.

My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies.

Each month, I will be:

  • Breaking down high-engagement current social media trends

  • Giving you practical strategies to grow your income, following and brand in your niche

  • Paid brand partnership opportunities and decision-maker contacts in your niche.

Without further ado, let's get into the action 👇

 🚀 How To Elevate Your Content

Instagram and TikTok have opened doors for creators in Gaming, Hair Care, Books & Games, Special Effects Makeup, and Spirituality to connect with audiences in groundbreaking ways.

Let's break down how you can leverage these platforms to elevate your content and engage your audience like never before.

🎮 Gaming: Level Up Your Social Media Game

  • Instagram Strategy: Use high-quality images and short clips to showcase your gaming setup, highlight game reviews, or share tips. Use IG Stories for quick game updates or live reactions.

  • TikTok Tactics: Create short, snappy gameplay clips, funny gaming moments, or tutorials. Leverage trending sounds or challenges to stay relevant.

  • Engagement Tips: Host Q&A sessions about gaming strategies, upcoming games, or hardware. Engage with followers by asking for game recommendations or sharing your gaming schedule.

💇‍♀️ Hair Care: Style Your Way to Social Media Success

  • Instagram Strategy: Share before-and-after transformation photos, product reviews, and styling tutorials. Use IG video carousels +TikToks for in-depth hair care routines or product demonstrations.

  • TikTok Tactics: Jump on hairstyle trends or challenges. Create quick styling tutorials or myth-busting videos about hair care. Use humor and relatability to connect with your audience.

  • Engagement Tips: Conduct polls or Q&As about hair care troubles. Share user-generated content to build a community around your brand.

📚 Books & Games: Turn the Page on Social Media Engagement

  • Instagram Strategy: Post visually appealing images of book covers, reading nooks, or game setups. Use Stories to share daily reading or gaming snippets.

  • TikTok Tactics: Create ‘day in the life’ videos as a book/game enthusiast. Share short reviews or recommendations, and hop onto book-related challenges or trending sounds.

  • Engagement Tips: Start a book/game club discussion in the comments. Share quizzes or ask your audience for their current reads/plays.

💄 Special Effects Makeup: Transform Your Social Presence

  • Instagram Strategy: Showcase your makeup process with step-by-step posts, and use Video Carousels (+TikToks) for longer tutorials. Share final looks in high-quality, detailed photos.

  • TikTok Tactics: Create time-lapse videos of your makeup application, participate in makeup challenges, or create transformation reveals synced to trending sounds.

  • Engagement Tips: Run polls about what look to do next or ask for theme suggestions. Host live sessions showing makeup techniques.

🌟 Spirituality: Enlighten Your Social Media Followers

  • Instagram Strategy: Share thoughtful quotes, calming images, or short clips of meditation or spiritual practices, honest conversations about struggles within your community. Use Stories for daily affirmations or mindfulness tips.

  • TikTok Tactics: Create videos on spiritual practices, share personal spiritual journeys, or provide quick tips on mindfulness and wellness.

  • Engagement Tips: Encourage followers to share their spiritual experiences or start a discussion on a particular spiritual topic.

🔑 General Tips Across All Niches:

  • Authenticity is Key: Be genuine in your content. Your authenticity is what will connect you to your audience.

  • Consistency Counts: Regular posting keeps your audience engaged and helps in growing your follower base.

  • Engage, Engage, Engage: Always take the time to interact with your followers. Reply to comments, share user-generated content, and acknowledge your community.

Remember: Social media is dynamic.

Always be ready to adapt, learn, and evolve. Whether it’s through a captivating Instagram story, a viral TikTok video, or an insightful comment, your ability to connect and engage with your audience is what will set you apart in the crowded digital space.

Now go out there and create content that not only represents your niche but also showcases your unique voice and style! 💥

 🚀 Four Steps to Hundreds of Comments in Just a Few Weeks

1. Implementing an Engagement Strategy

First off, understand this: engagement isn't just about your content; it's about how your audience interacts with that content. It's a two-way street.

Here's how you make it work:

👉 Quality Over Quantity: Don't just post for the sake of posting. Each piece of content should add value, be relatable, or solve a problem your audience has.

Remember, a few high-quality posts can outperform dozens of mediocre ones.

👉 Encourage Interaction: Ask questions in your posts, run polls, and use interactive stickers on stories.

The idea is to make your audience part of the conversation, not just passive viewers.

👉 Analyze and Adapt: Use Instagram and TikTok analytics to understand what works.

Look for patterns in posts that get more engagement, and replicate those strategies.

2. Power Hour Strategy

This is about being hyper-focused and strategic.

👉 Dedicate One Hour: Spend a solid hour each day engaging with content from your followers, potential followers, and industry leaders.

This isn't just mindless scrolling; it's about leaving meaningful comments, sharing insights, and starting conversations.

👉 Follow the Right Accounts: Engage with accounts that have audiences similar to yours.

This increases the chance of attracting followers who are genuinely interested in your niche.

3. Outreach Strategies

It's not just who you know; it's who knows you.

👉 Collaborations: Reach out to other creators for collaborations.

This could be anything from a joint live session, a challenge, or a giveaway. It's about tapping into each other's audiences.

👉 DMs are Gold: Don't underestimate the power of direct messaging. Reach out to followers with personalized messages.

It can be as simple as thanking them for their support.

👉 Utilize Hashtags and Trends: Be strategic with hashtags and jump on relevant trends.

This increases your visibility to people who aren't following you yet.

4. Scheduling Time for Engagement

Consistency is key:

👉 Morning Routine: Dedicate time in the morning for engagement.

This sets the tone for your day and ensures you're not leaving engagement as an afterthought.

👉 Consistent Posting Schedule: Stick to a regular posting schedule.

Your audience should know when to expect content from you.

This builds anticipation and routine.

Data-Driven Insights

Let's get real with numbers:

👉 Engagement Metrics: Track likes, comments, shares, and saves.

These are your indicators of what's resonating with your audience.

👉 Follower Growth: Monitor your follower growth rate.

If you're doing things right, you should see a steady increase.

👉 Conversion Rates: If you're selling products, track how many of your followers are converting into customers.

This tells you if your engagement strategy is impacting your bottom line.

Remember, growing on social media, especially in niches like yours, is about building relationships.

👉 There’s no sexy secret here; it’s all about consistency.

It's about being authentic, providing value, and engaging in a way that feels genuine.

Implement these strategies with consistency, track your progress, and don't be afraid to pivot based on what the data tells you.

Now, go out there and make it happen! 🚀🌟

💸 Time to Cash In Paid Collaboration Offers

💙 This Week’s Brand Contacts

  • Audible - Mike Pushkin // Marketing Manager, Social/Influencer Marketing: [email protected] 👈

  • Wizards of the Coast - Annie Provenzano // Influencer Marketing Manager: [email protected] 👈

  • Hasbro - Vice President, Global Consumer Engagement: [email protected] 👈

  • GameStop - Hamilton Day // Head of Web3 Brand Partnerships: [email protected] 👈

  • Nutrafol - Madison Pakka // Associate, Influencer Growth Marketing: [email protected] 👈

  • PPI Premire Products Inc. - Skin Illustrator®, Hair Illustrator®, Acrylstains®, Green/Blue Marble Sealers®, Fleet St.® and Illustrated Brush Company: [email protected] 👈

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🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 5 is coming hot, same time next week ✌🏾