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NEW Free Brand Partnership App + New Partnerships 🤑
Ashleigh Warren
July 21, 2023
There’s A New Brand Partnership App 👀
Learn how to land monthly recurring paid brand partnerships through the first creator audio education app powered by advanced AI technology, real time strategy updates, creator insights, and industry expert experience.
✅ Get real-time relevant bite-sized sessions (200+ rn) you can listen to while you scroll through social so you can actually act on what you’re learning or listen on screen lock while on the go. Most are under 15 mins long.
✅ Plus, inside there’s something called “The Creator Gear Fund” which is wild. A monthly scheduled giveaway of all the tech creators need to excel 😱
✅ DM Me “APP” For More Info - @_ashleighwarren
This Week’s Brand Partnership Newsletter.
Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈
Check these out!
Brand: L'Oreal
Partnership: Show us how you use L'Oreal Professionnel Metal Detox - a professional hair care range designed to detoxify your hair from metal buildup caused by hard water, keep your strands healthy and your color vibrant.
For this campaign, we are looking for engaging, quick turnaround (~ 1 week) video content for one of our L'Oreal owned professional hair care brands - L'Oreal Professionnel. We want to share your experience with their Metal Detox range (which includes a shampoo, mask and hair oil) and how it works to remove metal buildup in your hair.
Compensation: Your Quote
Niche Fit: Health, Wellness, Beauty
Brand: 1-800 CONTACTS
Partnership: We want to know why you love using 1-800 Contacts - from our fast free shipping to 24/7 customer service from real-life agents. We've simplified the entire process of getting your contacts and we want to know what makes 1-800 Contacts stand out.
Compensation: $500 + 14% Commission, free order of contacts
Niche Fit: Health, Wellness, Lifestyle
Brand: MasterChef
Partnership: Get ready for a sizzling social media campaign that celebrates the rise of kitchen superstars! Join forces with MasterChef and MasterChef Junior as we unveil a world of culinary brilliance and mouthwatering delights. From aspiring home cooks to young culinary prodigies, this exciting campaign will inspire, educate, and empower you to create masterful dishes with the exceptional cooking products from MasterChef and MasterChef Junior. Let's ignite the kitchen, unleash your inner chef, and become true culinary superstars together!
Products Available for Promotion: The MasterChef Waffle Cone & Bowl Maker, The MasterChef Pizza Maker and MasterChef Junior Kids Cutting Board and Knife Set
Compensation: Your Quote + Free Product
What niche is this great for: US-Based Instagram Reel & TikTok creators with cooking & family living content, Creators with a child/children age 6+ that enjoy cooking, Creators that have an audience that is a minimum of 65% US-based, Creators with an engagement rate of at least 8%
Brand: The Festival Babes
Partnership: We are looking for content creators to make creative content (such as reels, stories, etc.) before and during the festival in exchange for passes to the event, lodging accommodation, and more! Work with brand sponsors, enjoy brunches, hosted parties, activities, and more.
Compensation: Influencer trip collaboration
Niche Fit: Travel, Lifestyle
Brand: Greater Zion
Partnership: Join us in telling the dog-friendly story of Greater Zion. This integrated campaign includes social posts, blog content on your site and the opportunity to create content for the destination's visitors guide.
Compensation: Paid Campaign + Four-night all expense paid trip to Greater Zion between September and mid-November.
Niche Fit: Travel, Dogs
Brand: IT Cosmetics
Partnership: We are looking to partner with creators on Instagram who are passionate about IT Cosmetics. We want to empower you to utilize your creativity in producing content by honing in on hacks, tutorials, testimonials, and trends.
This is a fast-paced campaign that will need content turned around quickly - please apply if you are interested in working together!
Compensation: Paid Campaign + Free Product
Niche Fit: Beauty
PITCHING TIPS
Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.
When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.
Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"
Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.
Check out this article here for some general information on how to create a media kit if you don’t know how and you definitely want to continue reading my emails. We’re going to break down how to create a media kit that actually attracts brands real soon!
As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.
Be prepared to negotiate, and always push for a little more than you think you can get.
Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.
Let your personality, readiness, creativity, and professionalism shine through.
You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.
Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.
And remember if a brand says no, it's not a forever no, it's just no right now :)
I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.
I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.
The power is always in a well-executed follow-up and being able to prove your worth.
Don't wait for money to come to you, go to money.
Have an amazing day!