Are you looking to grow your YouTube following? 📈

Well, look no further than YouTube shorts! These short-form vertical videos are taking the platform by storm, and for good reason.

Here's why you should post weekly YouTube shorts and some actionable tips to get started.

#1 YouTube shorts are a great way to get discovered by new audiences.

YouTube is actively promoting shorts on its homepage and in the shorts section of the app. By posting shorts regularly, you increase your chances of appearing in front of viewers who may have yet to discover your content.

#2 YouTube shorts are a quick and easy way to create engaging content.

You don't need a fancy camera or editing software – all you need is your phone and a little creativity. Shorts can be anything from funny skits to quick how-to's, so don't be afraid to experiment and have fun.

#3 Monetization 💰

Content creators and influencers can now monetize their short-form videos. This will provide them with additional income and incentivize them to produce more high-quality content for the platform.

Now, Shorts creators will earn 45% of ad revenue from their videos.

I know a few creators who make five figures a month just from being consistent on Shorts!

#4 This is another placement you can sell brands on for partnerships and UGC.

As YouTube continues to evolve and expand its offerings, the platform has provided brands and marketers with more opportunities to reach their target audiences.

The recent launch of advertising on YouTube Shorts is a game changer, opening up new avenues for both content creators and influencers.

#5 It’s an easy place to repurpose your video content 🧑‍💻 

Like Reels and TikToks, this short-form content is a winning strategy for account growth and worth your weekly investment. You don’t even have to go out of your way to create new content! Simply repost what you’ve created.

📲 Here are some actionable tips for creating your next YouTube Short: 

✅ Keep it short and sweet

Shorts are designed to be under 60 seconds, so make sure your content is concise and to the point.

✅ Use eye-catching visuals

Because shorts are vertical, make sure your visuals are engaging and grab your audience's attention.

✅ When in doubt, look at your competition that is growing on shorts, see what they are doing.

What videos are they producing that you can draw inspiration from?

✅ Add text and captions

Don’t have the design jaws to create something that sticks out? Hire someone on Fiverr.com for $5 - $10.

Just search “YouTube Shorts editor” and find an editor in your budget whose portfolio you feel fits your brand vibe. They will make you a bomb video typically in less than 48 hours.

✅ Utilize trending keywords, topics and hashtags

By using relevant and trending topics and hashtags, you can increase your chances of being discovered by new audiences who are interested in the same content.

A great keyword tool for Shorts is VidIQ.

It’s probably the best YouTube tool out there because of its:

Keyword research 📲

VidIQ provides keyword research tools that help creators find the best keywords for their videos. This is crucial for ranking higher in search results and getting discovered by new audiences.

Competitor analysis 👯‍♀️

VidIQ allows creators to analyze their competitors' channels and content to gain insights into what's working for them. This can help creators improve their own content and strategy.

Video optimization 🎥

VidIQ provides optimization tools that help creators improve their video titles, descriptions, tags, and thumbnails. This can lead to more clicks and views on their videos.

Analytics 📊

VidIQ provides in-depth analytics that give creators insights into their channel's performance, including engagement, views, and subscriber growth. This information can be used to make data-driven decisions about content and strategy.

Taking advantage of VidIQ analytical abilities is only going to increase your Shorts wins.

You can sign up for a FREE VidIQ account here

Here are a few examples of popular YouTube Shorts content formats you can take advantage of today if they fit your niche:

• Quick recipes

• Tutorials

• Tips & Hacks

• Travel Experiences

• Motivational videos

• Fast-paced workout routines by muscle .

Get creative and see what works best for you and your brand!

Lastly, be sure to cross-promote on other social media platforms. Share your shorts on other social media platforms like Instagram and TikTok to drive traffic back to your YouTube channel and increase your reach.

Overall, YouTube shorts offer content creators a unique opportunity to grow their following and connect with new audiences. Shorts can act as a gateway to your channel, driving traffic and views to your longer-form content.

By utilizing trending topics and hashtags, showcasing your creativity and personality, and cross-promoting on other platforms, you can take advantage of this new format and increase your YouTube presence. Who knows, your next YouTube hit could be a short away.

Happy filming!

Social Media News 🚀

➡️ It looks like Meta is thinking about changing how they compensate creators on Reels.

➡️ TikTok has launched a website with all the video sessions from their recent "TikTok World" event. This includes details on tools for creators, their eCommerce approach, improvements to advertising, and other topics.