April 15, 2024

👋 Welcome to this week’s Creator’s Newsletter!

My goal is always to help you dominate social media growth and give you paid brand partnership opportunities you love.

Each week, I will be:

• Breaking down current high-engagement social media trends and insights

• If you sign up to receive paid brand partnership opportunities and decision-maker contacts in your niche, you can be in the know about niche-specific opportunities. If you haven’t done so yet, click here to sign up.

• This is the only way to see brand partnership opportunities now.

🚀 How To ACTUALLY Grow on TikTok in 2024

Still struggling to grow on TikTok?

Don't worry, you're not alone.

The TikTok algorithm has undergone some significant changes in 2024, but with the right strategies, you can still grow your account and reach a wider audience.

In this post, we'll dive into the latest trends, tips, and best practices to help you succeed on TikTok in 2024. 📈

Embrace Photo Content TikTok has recently announced that they are prioritizing photo content over video content.

• This doesn't mean you should stop creating videos altogether, but aim to post 3-4 high-quality photos per week.

• The key is to tell a story with your photos, use a description of at least 200 characters, and space out the text to make it easy to read.

• Don't forget to include relevant keywords in both the description and the photos themselves.

⏰ Timing is Everything

• Posting at the right time can make all the difference in your TikTok success.

• The optimal posting times in 2024 are:

  • 9:00 AM - 11:00 AM

  • 1:00 PM - 3:00 PM

  • 7:30 PM - 9:00 PM

• Aim to post 1-2 times per day, with a maximum of 3 posts per day.

• Make sure to wait at least an hour between posts to allow your "For You" page eligibility to reset.

• Consider your audience's psychological state when deciding what to post at each time slot.

💡 Utilize New Features TikTok is constantly rolling out new features to help creators grow

• Take advantage of the new Creator Search Insights tool to see what topics people are searching for in your niche.

• Use this information to create content that addresses these popular queries.

• The video views booster for landscape videos is another great way to get more exposure.

📊 Focus on Quality Over Quantity

• While consistency is important, TikTok themselves have stated that quality is more important than quantity.

• Aim to post 1-3 times per day, but focus on creating original, engaging content.

• Avoid reposting content from other platforms, as this can lead to unoriginal/low-quality guideline strikes.

🎬 Build Community with Live Streams

• Live streams are a fantastic way to build an authentic connection with your audience.

• TikTok is heavily pushing longer live streams and offering more monetization options for creators who go live regularly.

• Aim to go live for 30-90 minutes several times a week, ideally right after posting a new video.

• This will help drive traffic to both your live stream and your posted content.

Experiment with Landscape Videos

• Horizontal landscape videos are a new addition to TikTok in 2024.

• While there may be a bit of a disconnect with vertical videos in the feed, TikTok is actively promoting this new format.

• Experiment with creating landscape videos to take advantage of the potential advertising opportunities and increased exposure.

Optimize for Search

• As TikTok continues to evolve, search engine optimization is becoming increasingly important.

• Use relevant hashtags, craft compelling captions, and include keywords in your content to improve your chances of being discovered through search.

Collaborate and Engage

• Collaborating with other creators and actively engaging with your audience are key to building a loyal following on TikTok.

• Respond to comments, ask questions, and participate in trends and challenges to increase your visibility and build relationships with other users.

Stay Up-to-Date with Trends

• While trending sounds may not be as crucial as they once were, staying on top of current trends is still important for TikTok growth.

• Keep an eye out for popular formats, hashtags, and challenges, and put your own unique spin on them.

Don't Forget the Basics

• Even with all the changes and new features, the fundamentals of TikTok success remain the same.

• Create authentic, engaging content that resonates with your target audience.

• Be consistent in your posting, engage with your followers, and always prioritize quality over quantity.

Growing on TikTok in 2024 may seem impossible, but by implementing these strategies and staying up-to-date with the latest trends, you can take your account to new heights.

Remember, success on TikTok takes time and effort, but with persistence and creativity, you can build a thriving community and achieve your goals.

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