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Food & Bev Brand Partnership Newsletter
Issue 8 🎉 Your Weekly Guide to Thriving as a Food & Bev Creator
Ashleigh Warren
February 24, 2024
February 24, 2024
Reading time: 4 minutes and 40 seconds
👋 Welcome to this week’s edition of the Food & Bev Brand Partnership Newsletter!
My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.
Each week, I will be:
Breaking down high-engagement current social media trends in the food and beverage world.
Giving you practical strategies to grow your income, following and brand in your niche
Paid brand partnership opportunities and decision-maker contacts in the food and beverage world.
Without further ado, let's get into it 👇
How To Use Flick To Get Accelerated Reach From Your Hashtags
Navigating the world of Instagram hashtags can seem like a complex puzzle, especially for content creators and influencers looking to boost their reach without spending hours analyzing and selecting the perfect tags.
Enter the Hashtag Accelerated Reach Method, a streamlined approach that, when paired with tools like Flick, transforms hashtag selection from a daunting task into a quick and effective strategy for amplifying your online presence.
1) Simplifying Hashtag Selection with Flick
The Hashtag Accelerated Reach Method starts with understanding the importance of engagement levels in ranking for a hashtag.
It's not just about matching the average likes or comments of posts under a specific hashtag, but doing so quickly.
The goal is to select hashtags where your post can match or exceed the engagement level within a short timeframe, ideally within 12 hours of posting.
This approach ensures that your content doesn't just blend in but stands out, gaining visibility and reach more efficiently.
Using Flick, a tool designed to make hashtag research straightforward, you can filter and find hashtags that align with your engagement levels, bypassing the ones that are too competitive or take too long to rank for.
It's about targeting smaller, more attainable hashtags that your posts can quickly dominate, rather than getting lost in the sea of more popular tags.
2) The Strategy: Quick and Relevant Selections 📱
The Hashtag Accelerated Reach Method emphasizes speed and relevance.
It's about finding hashtags that not only fit your content's theme but also its engagement potential.
This means selecting hashtags where the required likes and comments are achievable for your account, focusing on those that can give your post a quick boost in visibility.
Flick's interface allows you to sort hashtags by engagement levels, making it easier to pinpoint those that are within your reach.
3) Auditing Your Choices for Optimal Performance
Once you've selected your hashtags, Flick offers an auditing feature to ensure that none of your chosen tags are banned or overly competitive.
This step is crucial for fine-tuning your strategy, allowing you to replace any problematic hashtags with more effective ones.
By syncing your Instagram account with Flick, you can also receive personalized recommendations based on your account's specific engagement levels.
3) Learning and Adjusting: The Key to Hashtag Success
The journey doesn't end with selecting and auditing hashtags.
The real power of the Hashtag Accelerated Reach Method lies in its iterative nature—testing, learning, and adjusting.
By analyzing the performance of your hashtags through Instagram's insights and Flick's analytics dashboard, you can continually refine your strategy, focusing on the tags that bring the most engagement and discarding those that don't perform well.
3) Achieving Remarkable Reach
The ultimate goal of the Hashtag Accelerated Reach Method is to significantly increase your reach to non-followers, potentially doubling your visibility with each post.
By strategically selecting hashtags that are not just relevant but also matched to your engagement levels, you can ensure that a larger portion of your content is seen by people who aren't yet following you, expanding your audience and influence on Instagram.
The Hashtag Accelerated Reach Method, facilitated by tools like Flick, offers a simplified yet highly effective approach to hashtag selection.
By focusing on quick, relevant selections and continuously refining your strategy based on performance analytics, you can elevate your Instagram presence and achieve remarkable reach without getting bogged down in the complexities of hashtag analytics.
So dive in, experiment, and watch your Instagram influence grow—efficiently and effectively.
🚀 How To Get PR
Ever find yourself scratching your head, wondering how the heck some creators are snagging those sweet PR deals while you're just sitting there, feeling like you're shouting into the void?
Let me break it down for you, step by step, so you can start pulling in those opportunities like a magnet.
Step 1: Get on Their Radar
First things first, you gotta get noticed. And how do you do that?
Tagging. Tag brands in your posts.
Why? Because brands are always on the lookout, using social listening tools to see who's buzzing about them.
You need to be that buzz.
Pick your niche, the one that vibes with your content, and start tagging.
This not only puts you on their radar but also makes your later reach out smoother since you're already talking about them.
It's like warming up the crowd before you jump on stage.
Step 2: Just Do It - Reach Out
Now, here's where most people trip up.
They think, "Oh, I can't just message a brand. What if they ignore me?"
Here's my take: So what?
The worst they can do is not respond.
Slide into those Instagram DMs, shoot them an email, and just express your genuine interest in collaborating.
You'll be surprised at how many brands are down for this.
They're looking for creators just like you.
I've got a killer Instagram message and email pitch template that's gotten me through more doors than I can count.
Use it.
Step 3: Leverage Platforms
Here's a little secret: Brands love using platforms to dish out PR goodies, and I've been on the receiving end of some incredible stuff thanks to this.
You've got Collectively - a goldmine for beauty-related PR (you need to apply, but it's worth it), and Skeeper, another fantastic app that's been a game-changer for me.
Sign up, get involved, and watch as the PR opportunities start rolling in.
So, what's stopping you?
The only thing between you and those PR deals is action.
Start tagging, start reaching out, and get on those platforms.
The opportunities are there; you just need to grab them.
Let's get it!
💸 Time to Cash In Paid Collaboration Offers
💙 This Week’s Brand Contacts
Buffalo Wild Wings - Caroline Burleson // Manager, Brand PR & Activation: [email protected] 👈
JuneShine - Tarah Merkl // Market Manager: [email protected] 👈
Instacart - Esraa Elzin // Influencer & Social Marketing Lead, Brand Marketing: [email protected] 👈
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🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.
9 is coming hot, same time next week ✌🏾