Food & Bev Brand Partnership Newsletter

Issue 002 🎉 Your Weekly Guide to Thriving as a Food & Bev Creator

Author

Ashleigh Warren
January 13, 2024

January 13, 2024

🌎 Quality Content Creation Tips

Get inspired by these creators who share excellent tips on how to film better!

This is such a critical part in landing paid deals.

Check out all of these high-performance tips if you’re serious about scaling your earnings on social.

Bonus Tip

Actively engage in the space you already have when shooting brand content. Look around and see what you can use to help you create your content:

✅ the product on an aesthetic cutting board

✅ film in a window

✅ create movement on a spinning chair.

Money does not always need to be spent to get the job done well.

🥳 How To Sell Your Content To Brands With Zero Followers

Food and Beverage UGC is a HUGE market.

@elina.visuals

This is definitely the most underrated niche in UGC and that’s why I believe there’re so many great opportunities lying within it! I enjoy... See more

Step 1: Build Your Socials. Build Your Portfolio.

First things first, let's talk about your UGC presence.

If you don’t already have one, create an Instagram and TikTok account dedicated solely to your use of products related to your niche.

And make sure UGC is within your name; include NICHE UGC so you are searchable by brands.

You can even include it your username like below.

Something to note:

If you want to spread your creative wings, you could pick a UGC niche that has NOTHING to do with your current niche and still make bank.

Popular UGC niches that pay are:

  • lifestyle

  • fashion

  • tech

  • beauty and skincare

  • travel

You’ll want to post your best niche UGC here.

This is your showcase, your pitch, and your first impression all rolled into one.

It doesn’t matter if you have zero followers and no engagement.

This is all about presentation and potential partnership outreach.

Select your best UGC photos and videos that highlight unique perspectives, vivid colors, and the essence of your style.

Remember: quality over quantity!

Your portfolio should scream, "I'm the one you need for your next campaign!"

@volumeonestudios

UGC Example Video for a Tattoo Artist 🖊️ Obviously, this isn’t your typical UGC example, but this just goes to show you there is SO much o... See more

2. Identify Potential Partners

Next up, research.

Start by checking in on your favorite brands that you actively use, wear, and have in your home.

At their core, what kind of brands are these? What are their values?

Use social media to search for your niche keywords and find additional brands that fit your aesthetics.

Follow all of these brands and engage with them.

Step 3: Craft a Killer Pitch

Your goal here is to grab attention and get to the point quickly.

Start with a clear subject line. For example, “@username content collaboration with X”

Then, in your email, briefly introduce yourself and explain a unique content idea is a perfect match for their brand.

Highlight any previous successful collaborations.

If you have any, if not, no stress!

Keep it concise, engaging, and personalized for each brand.

🔥 Your Go To Killer Pitch

📲 Quick Strategy For High-Converting Brand Pitch

  • 💡 Your Role as a Content Creator: Focus on creating content that serves as performance marketing assets for brands.

  • 🕵️‍♂️ Research First: Check the Facebook and TikTok Ads Libraries to see if the brand is currently running ads or has done so in the past.

  • 📬 Making the First Move: Reach out to the brand. Start by mentioning that you've noticed their ads on platforms like Meta or TikTok.

📊 Offering Unique Value

  • 🎯 Pitch Your Services: Offer to create User Generated Content (UGC) and partnership assets that can help the brand expand its consumer reach.

  • 🔥 Stand Out with Bilingual Content: Offer to film videos in another language, giving the brand an edge in reaching a more diverse audience.

  • 🌍 Broadening Market Reach: Your bilingual abilities can help brands tap into new markets and demographics, setting you apart from the competition.

Here’s your email template:

Subject: @yourhandle’s ad content for “Brand Name”

Hi First Name,

Huge fan of [X brand specific product]! Do you need any new paid media assets to continue reaching more customers on social?

I see you currently don’t have any ads running about X (give them your unique idea briefly).

I create UGC and paid partnership assets to help brands increase their consumer reach in the [X] niche.

I believe this ad creative would perform well due to current [ niche] trends.

I’m happy to send over a full proposal and my portfolio if you’re interested in discussing further.

Cheers, Your Name

🔥 Sending Your Portfolio

Once they reply that they want to review your proposal and media kit, you want to prepare accordingly.

You wouldn’t want to have activewear photos in a portfolio you’re sending out to a jean brand.

Only upload your best photos and links to your videos that have the same aesthetic and are in the same niche as the ones you’re reaching out to.

You wouldn’t want to have activewear photos in a portfolio you’re sending out to a beverage brand; it will make it difficult for them to visualize why they should work with you.

You need to make it easy visually for them to determine that yes, we can see you wearing or using our pieces.

Link to video examples of you:

  • Speaking to the camera

  • Doing unboxings

  • Wearing products

  • Setting up products in your space

@sedonaugc

Put together my dream desk with me 🤍👩🏻‍💻🫧 Office tour tomorrow 😋 #ugc #ugccontent #ugccreator #ugcexample #ugccommunity #ugccreators #ugcj... See more

🔥 6 Current TikTok Growth Hacks

⏳ TikTok is resetting search results for 2024, making it easier to rank for search in the next few weeks.

💡 Leveraging recency, bias through hooks, 2024 updates, or warnings will make your content more relevant and urgent.

🛍️ Shopping posts, meme posts, and carousel posts are currently popular on TikTok.

🕒 Content should be either short (but not less than 5 seconds) or over 60 seconds long.

🔍 Rank in search by using the right keywords in your title, hook, voiceover, and description. TikTok transcribes your videos, so what you say matters in regards to search volume.

📅 Post no more than 4 times a day and stay consistent with your content.

Easy TikTok Growth Plan

👉 Start by looking for small accounts in your niche that have more views than followers.

👉 Notice what they post about, how they do it, and the length of their videos. These details are key.

👉 Next, search for topics on TikTok, and use filters to find the most liked videos in the last 30 days.

👉 If none have over 10,000 likes, maybe rethink your content idea. But if they do, check out those videos closely.

👉 Pay attention to their format and length because that's the blueprint you should be using for your own videos.

👉 Start interacting with specific types of videos in your niche, keep scrolling, and see that TikTok shows you more of the same kind.

👉 That's how TikTok works, and understanding this can really help you grow your account.

💸 Time to Cash In Paid Collaboration Offers

💙 This Week’s Brand Contacts

🤩 Rate This Week’s Newsletter!

Rate this week's newsletter?

Login or Subscribe to participate in polls.

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 003 is coming hot, same time next week ✌🏾