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Food & Bev Brand Partnership Newsletter
Issue 4 π Your Weekly Guide to Thriving as a Food & Bev Creator
Ashleigh Warren
January 27, 2024
January 27, 2024
Reading time: 4 minutes and 15 seconds
π Welcome to another week of the Food & Bev Brand Partnership Newsletter!
My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.
Each week, I will be:
Breaking down high-engagement current social media trends in the food & bev niche.
Giving you practical strategies to grow your income, following and brand in your niche
Paid brand partnership opportunities and decision-maker contacts in the food & bev niche.
Without further ado, let's get into the action π
π This Weekβs Trends
π Top Hashtags This Week π
#food (new to top 100): 234K Posts 976M views this week
@louis.gantus Snow whites poisned apple #fyp #foryoupage #food #cooking #foodasmr #recipe
#foodlover (new to top 100)- 9K Posts 85M views this week
@sheilabeltranvlogs β¨idea de Lonche para el esposo π β¨ #fypγ· #lunchtime #loncheparamiesposo #lonche #lunchbox #food #foodlover #lonchera #viral #humor #foodtik... See more
#foodreview (moving up in rank)- 7K Posts 153M views this week
@sanaaeats trying the new @Subway sidekicks πͺπ₯¨ #sanaaeats #silentreview #silentreviews #asmr #fyp #foryou #foryoupage #fyp #fypγ· #fypage #fypγ·γviral ... See more
#restaurant (moving up in rank)- 8K Posts 113M views this week
@lorenazoejt Waitressing be like #restaurantlife #work #serverlife #serverproblems #restaurant #karen #job #waitress #waiter #skit #customerservice #i... See more
#coffeetime (growing in trend)- 4K Posts 17M views this week
@miascott21 has only 6K followers and posted this video on Jan 18. It now has over 1.1M views!
@miascott21 starbucks valentineβs day drinkπ#starbucks #strawberrycoldfoam #valentinesday #fyp #coffeetime
π π π Take advantage of the conversation and share your input with your community.
π Four Steps to Hundreds of Comments in Just a Few Weeks
1. Implementing an Engagement Strategy
First off, understand this: engagement isn't just about your content; it's about how your audience interacts with that content. It's a two-way street.
Here's how you make it work:
π Quality Over Quantity: Don't just post for the sake of posting. Each piece of content should add value, be relatable, or solve a problem your audience has.
Remember, a few high-quality posts can outperform dozens of mediocre ones.
π Encourage Interaction: Ask questions in your posts, run polls, and use interactive stickers on stories.
The idea is to make your audience part of the conversation, not just passive viewers.
π Analyze and Adapt: Use Instagram and TikTok analytics to understand what works.
Look for patterns in posts that get more engagement, and replicate those strategies.
2. Power Hour Strategy
This is about being hyper-focused and strategic.
π Dedicate One Hour: Spend a solid hour each day engaging with content from your followers, potential followers, and industry leaders.
This isn't just mindless scrolling; it's about leaving meaningful comments, sharing insights, and starting conversations.
π Follow the Right Accounts: Engage with accounts that have audiences similar to yours.
This increases the chance of attracting followers who are genuinely interested in food & bev.
3. Outreach Strategies
It's not just who you know; it's who knows you.
π Collaborations: Reach out to other creators for collaborations.
This could be anything from a joint live session, a challenge, or a giveaway. It's about tapping into each other's audiences.
π DMs are Gold: Don't underestimate the power of direct messaging. Reach out to followers with personalized messages.
It can be as simple as thanking them for their support.
π Utilize Hashtags and Trends: Be strategic with hashtags and jump on relevant trends.
This increases your visibility to people who aren't following you yet.
4. Scheduling Time for Engagement
Consistency is key:
π Morning Routine: Dedicate time in the morning for engagement.
This sets the tone for your day and ensures you're not leaving engagement as an afterthought.
π Consistent Posting Schedule: Stick to a regular posting schedule.
Your audience should know when to expect content from you.
This builds anticipation and routine.
Data-Driven Insights
Let's get real with numbers:
π Engagement Metrics: Track likes, comments, shares, and saves.
These are your indicators of what's resonating with your audience.
π Follower Growth: Monitor your follower growth rate.
If you're doing things right, you should see a steady increase.
π Conversion Rates: If you're selling products, track how many of your followers are converting into customers.
This tells you if your engagement strategy is impacting your bottom line.
Remember, growing on social media, especially in niches like food & bev, is about building relationships.
π Thereβs no sexy secret here; itβs all about consistency.
It's about being authentic, providing value, and engaging in a way that feels genuine.
Implement these strategies with consistency, track your progress, and don't be afraid to pivot based on what the data tells you.
Now, go out there and make it happen! ππ
πΈ Time to Cash In Paid Collaboration Offers
π This Weekβs Brand Contacts
La Croix - Geysel Carcamo // Digital Strategy Marketing Manager: [email protected] π
Coca-Cola - Bianca Meiloaica // Coca Cola Field Marketing Team Lead - Influencer/Brand Partnership: [email protected] π
Starbucks - Kelly Reid // Senior Strategist, Social Media: [email protected] π
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π Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.
Issue 5 is coming hot, same time next week βπΎ