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Food & Bev Brand Partnership Newsletter
Issue 5 🎉 Your Weekly Guide to Thriving as a Food & Bev Creator
Ashleigh Warren
February 03, 2024
February 3, 2024
Reading time: 4 minutes and 13 seconds
👋 Welcome to this week’s edition of the Food & Bev Brand Partnership Newsletter!
My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.
Each week, I will be:
Breaking down high-engagement current social media trends in the food & bev niche
Giving you practical strategies to grow your income, following and brand in your niche
Paid brand partnership opportunities and decision-maker contacts in the food & bev niche.
Without further ado, let's get into the action 👇
💥 Social Media News You Need To Know
Meta's spilling the tea on three huge marketing trends:
Reels are blowing up, especially in the Asia-Pacific area. 🌏
AI is sneaking into every stage of marketing – think copywriting, concept creation, analytics... the works! 🤖
Brands are diving into all sorts of channels and tools to connect with us and bring value. Diversity is king! 👑
👥 Instagram's experimenting with a cool feature – creating Stories for your friends.
credit: SocialMediaToday
🤝 It's like sending a personalized message that they can share in their Stories feed, with your name on it!
A sweet way to collaborate and boost engagement.
credit: SocialMediaToday
credit: SocialMediaToday
⏱️ TikTok
📈TikTok isn't stopping – now testing 30-minute uploads!
📺 YouTube
🤝 YouTube Says Thumbnail A/B Testing Option Is Coming Soon!
It's still in the lab, but once they've figured it all out, it's gonna be game time for everyone. Stay tuned!
🌟 X
📅 They've rolled out their 2024 marketing calendar, and it's slick and user-friendly.
You can filter by day, country, and category, keeping you in the loop with all the key dates and events.
Talk about staying organized! 👇
✍️ Threads
Threads is about to drop a bomb – post drafts!
📝 You'll soon be able to save your posts as drafts and come back to polish them later.
🚀 The Easy Way to 3x Your Engagement in 24 Hours in Any Niche.
📈 Double Your Engagement Instantly
💬 Reply to Comments: Hit up your existing comments and reply to each one. Boom - you've just doubled your comment count!
🔄 Reciprocate the Love: For each person who comments on your post, dive into their profile and leave a comment on one of their posts. It's all about giving to receive!
🤝 Build Continuous Engagement
🔄 Expect a sweet comeback of engagement tomorrow. By showing some love today, you're setting the stage for a continuous engagement loop. It's a win-win!
🕵️ Focus on Active Commenters
🎯 Target Active Users: Engage with those rare gems who actually comment. Remember, 99% are just silent watchers. Find the 1% who interact and connect with them.
🚫 Skip the Silent Majority: Don't waste time on the silent watchers. Your hard work deserves better than that!
🤼 Engage with Peers in Your Niche
🌐 Find Your Tribe: Interact with folks passionate about your niche. They're the ones who'll truly appreciate and engage with your content.
👑 Authority Building: By connecting with peers, you're not only building relationships but also authority in your field. The algorithm loves this!
🎤 The Commenter Strategy
🌟 Pick Influencers in Your Niche: Start with influencers who share your interests.
🎣 Engage with Their Commenters: These people are proven engagers. Make them your primary target.
💎 Leave Valuable Comments: Drop thoughtful, high-value comments on their posts. Make each interaction count.
🗣️Follow and Connect: Follow these users and send them a personal voice note. It's authentic, easy, and creates a real connection.
🔄 Reciprocate and Grow
📊 70% Success Rate: This method has a stellar success rate. For every 10 people you engage with, expect about 7 to engage back with your posts.
🔁 Keep the Cycle Going: Continue reciprocating the engagement. This is the key to a steadily rising engagement rate.
This strategy isn't just theory. It's been tried and tested, helping countless creators amass huge followings organically.
💥 It's all about building robust relationships that fuel your growth on Instagram. So, go out there, engage, and watch your influence soar!
Remember, it's not just about the numbers; it's about meaningful connections that add value to both sides.
Let's make Instagram a platform of mutual growth and support! 🤗💪
💸 Time to Cash In Paid Collaboration Offers
💙 This Week’s Brand Contacts
Chobani - Lexi (Sigesmund) Christie // Senior Director, Brand Marketing: [email protected] 👈
KIND - Teddy Stratis III // Associate Manager, Digital Marketing & Social Media: [email protected] 👈
Hormel Foods- Sean McNeil // Senior Brand Manager: [email protected] 👈
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🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.
Issue 5 is coming hot, same time next week ✌🏾