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Food & Bev Brand Partnership Newsletter
Issue 001 🎉 Your Weekly Guide to Thriving as a Food and Beverage Creator
Ashleigh Warren
January 06, 2024
January 6, 2024
🥳 Welcome to the Team
Welcome to the premiere issue of our Food & Bev Brand Partnership Newsletter!
Ready to earn mad views sharing deliciousness on social?
Whether you’re a food or beverage:
UGC creator
influencer
entrepreneur
👉 This is your ultimate playbook, packed with the latest trends, success stories, and tips for brand growth and social media status.
Plus, don't miss exclusive paid collaboration opportunities.
Let's transform your brand and make waves together! 🌟🚀
🌟 High Engagement Content Trends
Understand social media psychology as a food or bev content creator and incorporate it into your content.
This video from one of your peers does an excellent job of explaining how to create food videos that ACTUALLY get a lot of views.
@nicky.reardon Replying to @sophiewhotravels Humans love humanity-- so give them a piece of your human story and they will resonate with you as an indiv... See more
👉 You are in a very competitive market on any social media platform, so you need to focus on humanizing your videos.
👉 What makes you different. It’s not just your take on food or drinks; its your personal experience and the reasons why food and drinks inspire you so much.
👉 Action Step: Watch that video and save it. Take some time and think about how you can implement this strategy in your content.
Walk people through your creative process.
She gives people a look into the creative process for filming her videos.
BTS videos work because they disrupt the scroll in your niche.
This video has pulled in almost 200,000 views.
She gives a look into how to get the perfect shot, and it pulled in over 100,000 views.
👉 Action Step: Take some time and think of ways that you can do the same.
What is a piece of your creative puzzle that most people just don’t know?
What assumptions can you speak to that just aren’t true?
Smart keyword and hashtag choices are critical.
Picking the right keywords and hashtags isn't just smart, it's essential for blowing up your views.
It's like having the right map to a treasure—it leads people right to your content.
Here's the scoop:
📊 Trending & Relevant: Use keywords and hashtags that are both trending and relevant to your content. It's like hitting two birds with one stone – staying current while being relevant to your audience.
🧠 The Psychological Angle: People search for what's familiar or trending. When they see a hashtag they recognize, they're more likely to check out your content. It's about making your posts the ones they stumble upon and love.
Steps to Find High-Value Keywords on TikTok and Instagram:
🔍 Research Tools: Use tools like TikTok's Discover page or Instagram's Explore page to see what's trending.
📈 Analyze Popular Posts: Look at posts similar to your niche that have high engagement. Note the keywords they use in their hook, headlines, caption and hashtags.
🤝 Mix Popular and Niche Hashtags: Combine widely used hashtags with more specific ones.
This helps you reach a broader audience and also targets those really interested in your content.
Take advantage of the seasons with holiday recipes.
What pain points does the average person have “with X recipe.”
Call them out and help them!
It’s one of the easiest ways to go viral in your niche.
🔄 Regularly Update Your Hashtags: Trends change fast. Keep your hashtags fresh and relevant.
🔊 Harness the power of ASMR in your hooks.
ASMR (Autonomous Sensory Meridian Response) isn't just a cool trend, it's a game-changer in grabbing attention on social media.
Here's why it rocks:
🧠 Psychology: ASMR triggers a tingling, relaxing sensation. It's like a brain massage that keeps viewers hooked and feeling good. People love content that makes them feel relaxed and engaged.
📈 Trend Factor: It's super popular. ASMR videos get tons of views because they're unique and interesting. It's like a secret weapon for your content.
Her hook was very strong and that lead to strong viewership.
Actionable Steps to Use ASMR in Your Non-ASMR Videos:
🎤 Use a Good Mic: Quality is key. Use a good microphone to capture clear, crisp sounds.
🍽️ Everyday Sounds: Start with recipes that will give you a “good bite” or pouring or fizz of drinks. These sounds are surprisingly soothing and can make your content stand out.
🤫 Quiet, Please: Record in a quiet space. Background noise can distract from the ASMR effect.
👂 Listen and Learn: Check out popular ASMR videos. Notice what sounds and styles get the most views and comments.
Remember, the goal is to create content that's not just seen but felt.
That's the magic of ASMR—it makes your viewers feel something special, and that's why they'll keep coming back for more.
✅ Action Step: Create recipes that will create “a good bite” sound and see play that sound at the beginning of your tutorial videos.
🤷♂️ Call out what everyone is thinking.
Let’s be honest. Every niche has some semi-cringe stereotypes.
People love when you can poke a little fun at yourself.
That's content gold.
It makes you real, relatable, and, yeah, a bit more human.
Let's face it, nobody's perfect, and in the social media game, your quirks can be your superpower.
😅 Why It Works: People dig authenticity.
When you show your mess-ups, you're not just another creator – you're a friend they haven't met yet.
It's about building trust and connection.
🧠 The Psychology Behind It: It's simple. Seeing someone who's not always picture-perfect is refreshing.
It makes your followers feel okay about their own goofs.
Plus, it's a break from the endless parade of polished posts.
So show the f*ckups!
People love feeling like they are connecting online with a creator who isn’t perfect.
Actionable Steps to Show Your Real Side:
📹 Share the Bloopers: Post those outtakes where things didn't go as planned. Burnt the cake? Tripped over your words? Share it!
🏷️ Use Relatable Hashtags: Find hashtags like #cookingfail or #reallife. They resonate with people looking for content that's down-to-earth.
🤝 Engage with Your Audience on Mistakes: Ask your followers to share their own funny mishaps. It's about creating a community, not just a following.
🔍 Finding High-Value Keywords: Use tools like TikTok's Discover and Instagram's Explore to see what real-life, relatable content is trending. Use these insights to tailor your hashtags and descriptions.
By showing the not-so-polished side of life, you're inviting your audience into a more personal space.
It's not just about the laughs; it's about being genuine, and that's what really racks up those views and engagement.
NOTE: Many creators report that videos take more time to gain views, so don’t delete your posts!
Video talking about it takes time to gain views
It may take a few days or weeks to gain traction. Be patient
💸 Time to Cash In Paid Collaboration Offers
💙 This Week’s Brand Contacts
Liquid Death - Kendyl Blakeney // Social Media Specialist: EMAIL HERE
Chipotle Mexican Grill - Erin Carson // Assistant Manager: Social Media, Influencer: EMAIL HERE
Happy Viking - EMAIL HERE
Absolut - Lisa McCann // Global Brand Director: EMAIL
📲 Five-Step Pitch
✅ #1 Follow the brand and engage with posts AND stories.
✅ #2 Reach out and send a personal message to contact, complimenting the brand.
✅ #3 Pitch them one specific creative idea you can implement to help their current creative needs, tell them about your community, and offer to send over your portfolio and full proposal if they are interested.
✅ #4 If they respond with interest, this is where you will offer a package like a reel, three stories, and five photos they can use for their ongoing marketing needs for at least $1,200 via a proposal doc (we have a high-converting proposal template in our Brand Partnership App)
✅ #5 Follow up 1-3 times if you don’t get a response.
💡 Quick Strategy to Find More Paid Brand Deals
💸 Spot the Money Makers: Check out brands on Instagram using the 'paid partnership' tag. These are the brands that pay creators like you! See an example HERE
🔍 Be a Social Media Detective: Save posts where you see this tag. Keep them in a special collection on your IG account. Call it "Paid Partnerships"—it's like your secret money map.
📚 Build Your Brand Library: Aim to add at least 5 brands to your collection every day. The more, the merrier!
📝 Make Your Pitch List Pop: When you're ready to reach out to brands (shoot for 3 per day, Monday–Thursday), start with the ones in your "Paid Partnerships" collection.
They're already in the game of paying creators, so you've got a better shot at getting a deal.
🚀 Launch Your Pitches: Remember, these brands are open to paying for cool content.
Hit them up first with your awesome ideas and show them what you've got!
🌟 Remember: These opportunities are stepping stones to bigger things. Let’s get those deals!
Closing Thoughts
You've just powered through a goldmine of tips and opportunities.
Remember, every small step you take builds up to massive success.
Key Takeaways:
Be Bold: Dive into those trends, make every post count, and don’t be afraid to stand out.
Stay Consistent: Your brand is your story. Keep telling it, keep it real.
Seize Opportunities: Those collab offers? They're your ticket to the next level. Go get 'em!
🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.
Looking Forward: Can't wait to see what you achieve. Next issue, we could be talking about you!
Keep crushing it, and let's make some serious waves in the beauty world.
Issue 002 is coming hot, same time next week ✌🏾