Fitness, Wellness and Athletes Brand Partnership Newsletter

Issue 4 🎉 Your Weekly Guide to Thriving as a Fitness, Wellness and Athlete Creator

Author

Ashleigh Warren
January 23, 2024

January 23, 2024

Reading time: 4 minutes and 42 seconds

👋 Welcome to another week of Fitness, Wellness, and Athletes Brand Partnership Newsletter!

My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.

Each week, I will be:

  • Breaking down high-engagement current social media trends in the fitness, wellness, and athlete niches.

  • Giving you practical strategies to grow your income, following and brand in your niche

  • Paid brand partnership opportunities and decision-maker contacts in the fitness, wellness, and athlete niches.

Without further ado, let's get into the action 👇

 🚀 This Week’s Trends

TikTok’s Featured hottest fitness video of the week 👇

@mattjames9191

#BestBuyPartner My top 3 fitness goals heading into 2024🏃🏾‍♂️💨 goal setting doesn’t mean you always hit your desired outcome but it does ... See more

👇 New To Top 100 Wellness Hashtag This Week 👇

#collagenbenefits

This hashtag is growing in popularity in the UK!

👉 This video by @consciouslykay was posted last April and has recently received A LOT more views because this hashtag is gaining popularity. It just goes to show you that sometimes it just takes time. Never delete your videos!! 

👇 Top Hashtags This Week 👇

#Collagen

You do a series on Collagen Myths vs. Facts: Create a fun and informative series debunking common myths about collagen.

Use credible sources and studies to provide factual information, helping your audience make informed decisions about collagen supplementation.

Also check Reddit, a great place for collagen Q&A inspo.

#superbowl

👉 As we get closer and closer to the Superbowl this is only going to gain more and more traction.

Hop on it early and think of ways to incorporate this theme in your content.

Here are some ideas:

  1. Super Bowl Workout Challenge: Create a series of workouts inspired by football training drills. Each exercise can represent a different aspect of the game, such as agility, strength, and endurance. Encourage followers to complete the challenge and share their own videos doing the workout, tagging the Super Bowl theme.

  2. Game Day Nutrition Tips: Share healthy game day recipes and nutrition tips. Create short videos preparing quick, healthy snacks that are perfect for watching the Super Bowl. You can focus on high-protein snacks, low-calorie options, or even thematic food that represents the teams playing in the Super Bowl.

  3. Super Bowl History in Workouts: Each video could cover a different Super Bowl from the past, with a workout themed around a memorable play or player from that game. For example, a video could focus on a famous quarterback's agility and include exercises to improve agility.

  4. Football Skills Tutorial: Offer tutorials on basic football skills like throwing, catching, or strategic plays. These can be simplified and made fun for all skill levels, with a focus on how these skills can contribute to overall fitness and coordination.

  5. Super Bowl Fitness Challenge Game: Turn the Super Bowl into a fitness game. Assign different exercises to common Super Bowl events (e.g., touchdown, field goal, turnover). Viewers do the corresponding workout move each time that event happens during the game. This can be a fun, interactive way for viewers to stay active while watching the Super Bowl.

 🚀 Four Steps to Hundreds of Comments in Just a Few Weeks

1. Implementing an Engagement Strategy

First off, understand this: engagement isn't just about your content; it's about how your audience interacts with that content. It's a two-way street.

Here's how you make it work:

👉 Quality Over Quantity: Don't just post for the sake of posting. Each piece of content should add value, be relatable, or solve a problem your audience has.

Remember, a few high-quality posts can outperform dozens of mediocre ones.

👉 Encourage Interaction: Ask questions in your posts, run polls, and use interactive stickers on stories.

The idea is to make your audience part of the conversation, not just passive viewers.

👉 Analyze and Adapt: Use Instagram and TikTok analytics to understand what works.

Look for patterns in posts that get more engagement, and replicate those strategies.

2. Power Hour Strategy

This is about being hyper-focused and strategic.

👉 Dedicate One Hour: Spend a solid hour each day engaging with content from your followers, potential followers, and industry leaders.

This isn't just mindless scrolling; it's about leaving meaningful comments, sharing insights, and starting conversations.

👉 Follow the Right Accounts: Engage with accounts that have audiences similar to yours.

This increases the chance of attracting followers who are genuinely interested in fitness, wellness and athletes.

3. Outreach Strategies

It's not just who you know; it's who knows you.

👉 Collaborations: Reach out to other creators for collaborations.

This could be anything from a joint live session, a challenge, or a giveaway. It's about tapping into each other's audiences.

👉 DMs are Gold: Don't underestimate the power of direct messaging. Reach out to followers with personalized messages.

It can be as simple as thanking them for their support.

👉 Utilize Hashtags and Trends: Be strategic with hashtags and jump on relevant trends.

This increases your visibility to people who aren't following you yet.

4. Scheduling Time for Engagement

Consistency is key:

👉 Morning Routine: Dedicate time in the morning for engagement.

This sets the tone for your day and ensures you're not leaving engagement as an afterthought.

👉 Consistent Posting Schedule: Stick to a regular posting schedule.

Your audience should know when to expect content from you.

This builds anticipation and routine.

Data-Driven Insights

Let's get real with numbers:

👉 Engagement Metrics: Track likes, comments, shares, and saves.

These are your indicators of what's resonating with your audience.

👉 Follower Growth: Monitor your follower growth rate.

If you're doing things right, you should see a steady increase.

👉 Conversion Rates: If you're selling products, track how many of your followers are converting into customers.

This tells you if your engagement strategy is impacting your bottom line.

Remember, growing on social media, especially in niches like fitness, wellness, and athletics, is about building relationships.

👉 There’s no sexy secret here; it’s all about consistency.

It's about being authentic, providing value, and engaging in a way that feels genuine.

Implement these strategies with consistency, track your progress, and don't be afraid to pivot based on what the data tells you.

Now, go out there and make it happen! 🚀🌟

💸 Time to Cash In Paid Collaboration Offers

💙 This Week’s Brand Contacts

  • Headspace - Grace Firmin-Guion

    International PR and Communications Manager: [email protected] 👈

  • MyFitnessPal- Amanda Mahan // Vice President Global Marketing: [email protected] 👈

  • Under Armour - Dimitrija Georgiev // Senior Director Americas Marketing: [email protected] 👈

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🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 5 is coming hot, same time next week ✌🏾