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Fitness, Wellness and Athletes' Brand Partnership Newsletter
Issue 5 🎉 Your Weekly Guide to Thriving as a Fitness, Wellness and Athlete Creator
Ashleigh Warren
January 30, 2024
January 30, 2024
Reading time: 4 minutes and 23 seconds
👋 Welcome to this week’s edition of The Fitness, Wellness and Athletes' Brand Partnership Newsletter!
My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.
Each week, I will be:
Breaking down high-engagement current social media trends in the fitness, wellness, and athletes' niche
Giving you practical strategies to grow your income, following and brand in your niche
Paid brand partnership opportunities and decision-maker contacts in the fitness, wellness, and athletes' niche.
Without further ado, let's get into the action 👇
💥 Social Media News You Need To Know
Meta's spilling the tea on three huge marketing trends:
Reels are blowing up, especially in the Asia-Pacific area. 🌏
AI is sneaking into every stage of marketing – think copywriting, concept creation, analytics... the works! 🤖
Brands are diving into all sorts of channels and tools to connect with us and bring value. Diversity is king! 👑
👥 Instagram's experimenting with a cool feature – creating Stories for your friends.
credit: SocialMediaToday
🤝 It's like sending a personalized message that they can share in their Stories feed, with your name on it!
A sweet way to collaborate and boost engagement.
credit: SocialMediaToday
🤝 It's like sending a personalized message that they can share in their Stories feed, with your name on it!
A sweet way to collaborate and boost engagement.
credit: SocialMediaToday
⏱️ TikTok
📈TikTok isn't stopping – now testing 30-minute uploads!
🤝 It's like sending a personalized message that they can share in their Stories feed, with your name on it!
A sweet way to collaborate and boost engagement.
📺 YouTube
🤝 It's like sending a personalized message that they can share in their Stories feed, with your name on it!
A sweet way to collaborate and boost engagement.
It's still in the lab, but once they've figured it all out, it's gonna be game time for everyone. Stay tuned!
🌟 X
📅 They've rolled out their 2024 marketing calendar, and it's slick and user-friendly.
You can filter by day, country, and category, keeping you in the loop with all the key dates and events.
Talk about staying organized! 👇
✍️ Threads
Threads is about to drop a bomb – post drafts!
📝 You'll soon be able to save your posts as drafts and come back to polish them later.
✍️ Threads
Threads is about to drop a bomb – post drafts!
📝 You'll soon be able to save your posts as drafts and come back to polish them later.
🚀 The Easy Way to 3x Your Engagement in 24 Hours in Any Niche.
📈 Double Your Engagement Instantly
💬 Reply to Comments: Hit up your existing comments and reply to each one. Boom - you've just doubled your comment count!
🔄 Reciprocate the Love: For each person who comments on your post, dive into their profile and leave a comment on one of their posts. It's all about giving to receive!
🤝 Build Continuous Engagement
🔄 Expect a sweet comeback of engagement tomorrow. By showing some love today, you're setting the stage for a continuous engagement loop. It's a win-win!
🕵️ Focus on Active Commenters
🎯 Target Active Users: Engage with those rare gems who actually comment. Remember, 99% are just silent watchers. Find the 1% who interact and connect with them.
🚫 Skip the Silent Majority: Don't waste time on the silent watchers. Your hard work deserves better than that!
🤼 Engage with Peers in Your Niche
🌐 Find Your Tribe: Interact with folks passionate about your niche. They're the ones who'll truly appreciate and engage with your content.
👑 Authority Building: By connecting with peers, you're not only building relationships but also authority in your field. The algorithm loves this!
🎤 The Commenter Strategy
🌟 Pick Influencers in Your Niche: Start with influencers who share your interests.
🎣 Engage with Their Commenters: These people are proven engagers. Make them your primary target.
💎 Leave Valuable Comments: Drop thoughtful, high-value comments on their posts. Make each interaction count.
🗣️Follow and Connect: Follow these users and send them a personal voice note. It's authentic, easy, and creates a real connection.
🔄 Reciprocate and Grow
📊 70% Success Rate: This method has a stellar success rate. For every 10 people you engage with, expect about 7 to engage back with your posts.
🔁 Keep the Cycle Going: Continue reciprocating the engagement. This is the key to a steadily rising engagement rate.
This strategy isn't just theory. It's been tried and tested, helping countless creators amass huge followings organically.
💥 It's all about building robust relationships that fuel your growth on Instagram. So, go out there, engage, and watch your influence soar!
Remember, it's not just about the numbers; it's about meaningful connections that add value to both sides.
Let's make Instagram a platform of mutual growth and support! 🤗💪
💸 Time to Cash In Paid Collaboration Offers
💙 This Week’s Brand Contacts
Fitbit - Amy Lyons // Senior Marketing Manager, Fitbit International @ Google: [email protected] 👈
OPTIMUM NUTRITION - Chris Sparacio/ Owner and CEO: [email protected] 👈
Gatorade - Bonnie Block// Marketing Contractor - Gatorade (PepsiCo): [email protected] 👈
Rate This Week’s Newsletter!
🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.
Issue 5 is coming hot, same time next week ✌🏾