January 9, 2024

🥳 How To Make Money As A Fitness & Wellness Influencer in 2024

Choosing to be a fitness influencer on Instagram, YouTube, or TikTok isn't about chasing fame, glamor, or cash.

It's really about being a great leader. As a fitness influencer, your job is to fire people up and help them reach their fitness goals.

This career isn't just awesome because you get to be your own boss and potentially partner with big brands; it's also super rewarding because you get to be creative and make a real difference in people's lives.

👇 Here’s 22 Tips To Build Wealth This Year 

💡 Focus on defining your niche and positioning yourself to stand out from your competition. 

Understand your target audience and present yourself uniquely on the platform.

💡 Choose a platform that aligns with your content creation style and audience preferences. 

Learn the platform's strategies and stay updated on new features to maximize growth.

💡 Consistency is key, but find a posting cadence that works for you. Batch create content to stay consistent and plan ahead.

💡 Explore different income streams like brand collaborations, affiliate marketing, digital products, and services.

Start with one and expand as your business grows.

💡 Having a unique and valuable offer is essential for attracting clients. 

Creators should define specific wins and outcomes that set them apart from competitors and provide tangible results for their clients.

💡Confidence and certainty play a significant role in sales. 

Creators must believe in themselves and the value they offer in order to effectively communicate and sell their services to potential clients.

💡 Lead generation is a critical aspect of building a successful fitness business. 

Creators should focus on moving their audience's attention to traffic sources they own, such as email lists or Facebook groups, to nurture and convert leads.

💡 Building an email list is crucial for direct communication with your audience and long-term growth. Offer a valuable freebie to incentivize sign-ups.

💡 Building a strong network of referrals and partnerships can also contribute to lead generation and business growth.

Coaches should leverage their existing relationships to expand their reach and attract new clients.

Try implementing a collaboration post with another creator in your niche once a week to increase new followers and leads.

💡 The fitness industry is constantly evolving, and coaches must adapt and stay informed to remain competitive.

Continual education and staying up-to-date with industry trends are crucial for long-term success.

 🔄 Transitioning from one-on-one sessions to group training is a key strategy to increase your income and scale your business.

By working with multiple clients in one hour, you can make three times the amount of income compared to one-on-one sessions.

Just with six clients, this translates to $900 per day, $4,500 per week, and $18,000 per month. It's important to set up your groups properly to maximize your earnings.

💡 Adaptation is essential for long-term success. Stay flexible and adjust your strategies based on audience feedback and platform changes.

🎥 Creating high-quality content is crucial for standing out in a saturated market.

To attract and retain followers, creators should focus on producing engaging and unique content that resonates with their target audience.

⏰ Being a fitness and wellness creator is a 24/7 job that requires constant activity and dedication. 

Building a successful career in this industry requires consistent content creation, engagement with followers, and networking opportunities.

💡 Building a personal brand and monetizing it takes time and consistency. It's important to have a long-term perspective and focus on providing value upfront to build trust and credibility with the audience.

📊 Track your numbers to optimize your content, and remember that follower count doesn't determine success.

💰 Don’t sleep on affiliate opportunities. Fitness influencers make significant money through affiliate codes and sponsorships.

 The popularity of affiliate codes among fitness influencers suggests that it is an effective way to generate long-term revenue and engage their audience.

This involves promoting a code and earning a percentage of sales or receiving a salary from the company.

💼 Some fitness influencers go a step further and launch their own supplement or merchandise companies as an additional source of income.

💡 Having a smaller, focused audience is often more valuable to brands than having a larger, more general audience.

💡 Building influence and engagement are key factors for brands when choosing influencers to partner with.

Your worth as a creator is defined by your ability to connect with your audience and move them to action.

💡 Communicating your parallels with brands in your bio is crucial for becoming more discoverable. 

Use keywords that showcase who you are, what you do, and who you do it for, making it easier for brands to find you.

💡 Hashtags are not only useful for increasing reach and discoverability but also for categorizing yourself and your content.

Consider using brand-specific hashtags to get in front of the eyes of specific brands you want to partner with.

🌟 How to get Sponsored as a College Athlete (NIL Tips)

👇 Things you need to know

• Social media has become a powerful tool in college recruiting, with high school athletes gravitating towards universities where their favorite athletes share their lives online.

• This shift has made athletes the number one recruiting tool for universities, highlighting the impact of NIL on the recruiting process.

• Athletic departments are adapting to NIL by investing in dedicated social media teams and providing resources for athletes to grow their personal brands.

• Alumni are also using NIL funds as a tax write-off to attract high school recruits with multi-million dollar deals, leveling the playing field for athletes in non-revenue-generating sports.

👉 While brands are eager to collaborate with college athletes, athletes must be cautious of exploitation.

By looking out for red flags like suspicious email addresses, carefully reading agreements, and ensuring timely payment, athletes can protect themselves from being taken advantage of.

🏀 Athletes can proactively reach out to companies on social media platforms like Instagram and LinkedIn to initiate partnerships.

This approach allows athletes to start building their brand and opens doors to future brand deals as their online presence grows.

⚽ Prioritizing and excelling in one's sport is crucial before building a brand, as success on the field is what will attract brands.

📈 TikTok's Creator Fund provides a potential source of income for college athletes, with earnings based on views and engagement.

💼 Approaching brand deals should be done strategically, focusing on aligning with one's brand and not overdoing promotions to maintain trust with followers.

💪 Reinvesting your earnings in yourself.

Such as developing products or merchandise. These can help support the costs associated with playing.

🥎 Finding the right balance between personal and athletic content is crucial for attracting brands.

Brands are looking for athletes who can drive conversions and engage with their audience.

By prioritizing sport-related content and avoiding controversial or inappropriate posts, athletes can develop meaningful relationships with brands.

🏀 Athletes should remember that their social media presence represents not only themselves but also their university and brand.

Making smart choices and partnering with companies they genuinely use will enhance their credibility and positively impact future brand deals.

🏈 High school athletes should start building their social media presence early on to position themselves well for college sports and NIL opportunities.

Social media has changed the college recruiting process, and athletes need to leverage it to their advantage.

🔥 6 Current TikTok Growth Hacks

⏳ TikTok is resetting search results for 2024, making it easier to rank for search in the next few weeks.

💡 Leveraging recency, bias through hooks, 2024 updates, or warnings will make your content more relevant and urgent.

🛍️ Shopping posts, meme posts, and carousel posts are currently popular on TikTok.

🕒 Content should be either short (but not less than 5 seconds) or over 60 seconds long.

🔍 Rank in search by using the right keywords in your title, hook, voiceover, and description. TikTok transcribes your videos, so what you say matters in regards to search volume.

📅 Post no more than 4 times a day and stay consistent with your content.

Easy TikTok Growth Plan

👉 Start by looking for small accounts in your niche that have more views than followers.

👉 Notice what they post about, how they do it, and the length of their videos. These details are key.

👉 Next, search for topics on TikTok, and use filters to find the most liked videos in the last 30 days.

👉 If none have over 10,000 likes, maybe rethink your content idea. But if they do, check out those videos closely.

👉 Pay attention to their format and length because that's the blueprint you should be using for your own videos.

👉 Start interacting with specific types of videos in your niche, keep scrolling, and see that TikTok shows you more of the same kind.

👉 That's how TikTok works, and understanding this can really help you grow your account.

💸 Time to Cash In Paid Collaboration Offers

Fitness And Nutrition Experts x The Desire Company ($2,000)

Manna Hydration (Paid)

UGC Style Videos and IG Reel Photoshoot ($50/hr)

Meal Replacement Shake UGC-Style Video ($300)

Leggings Brand, Female Fitness Content Creators ($200)

UK Fitness TikTok Creators (50-150k Followers) for high street brand ($50/hr)

💙 This Week’s Brand Contacts

• Gymshark - Marissa Johnson // Athlete Marketing Lead - North America: [email protected] 👈

• Converse - Jason Thome // Entertainment + Culture Marketing/Influencer Relations and Strategy: [email protected] 👈

• Nike - Bianca Richter // Sr. Director Brand Marketing CBM: [email protected] 👈

• Nike (Contact #2) - Mert Kuroğlu // Influencer Marketing Specialist: [email protected] 👈

• Athleta - Caley (Moffatt) Orwin // Director - Brand Marketing, Social & Content: [email protected]  👈

📲 Quick Strategy For High-Converting Brand Pitch

• 💡 Your Role as a Content Creator: Focus on creating content that serves as performance marketing assets for brands.

• 🕵️‍♂️ Research First: Check the Facebook and TikTok Ads Libraries to see if the brand is currently running ads or has done so in the past.

• 📬 Making the First Move: Reach out to the brand. Start by mentioning that you've noticed their ads on platforms like Meta or TikTok.

📊 Offering Unique Value

• 🎯 Pitch Your Services: Offer to create User Generated Content (UGC) and partnership assets that can help the brand expand its consumer reach.

• 🔥 Stand Out with Bilingual Content: Offer to film videos in another language, giving the brand an edge in reaching a more diverse audience.

• 🌍 Broadening Market Reach: Your bilingual abilities can help brands tap into new markets and demographics, setting you apart from the competition.

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🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 003 is coming hot, same time next week ✌🏾