Fitness, Wellness and Athletes' Brand Partnership Newsletter

Issue 001 🎉 Your Weekly Guide to Thriving as a Fitness, Wellness and Athletic Creator

Author

Ashleigh Warren
January 02, 2024

January 2, 2024

🥳 Welcome to the Team

Welcome to the premiere issue of our Fitness, Wellness, and Athletes' Brand Partnership Newsletter!

Ready to kick 2023 in the a$$ and grow your brand, business, community, and income like never before?! 😎

Whether you’re a Fitness, Wellness, or Athlete:

  • UGC creator

  • Influencer

  • Entrepreneur

This is your ultimate playbook, packed with the latest trends, success stories, and tips for brand growth and social media status.

Plus, don't miss exclusive paid collaboration opportunities. 

Let's transform your brand and make waves together! 🌟🚀

📈Trend Alert! 

Lightning-fast rundown of what's hot in the fitness, wellness, and athlete social media industries right now.

30–60 Day Challenges (Full Breakdown👇)

Every year, January is the best time for fitness, wellness, and athlete accounts to shine.

It is an excellent way to turn followers into dollars.

Many high-engagement accounts are doing free challenges for their audience right now.

By offering free challenges:

👉 You can easily grow your followers and email list and get a list of prospects for your next paid offer

👉 Which could be another high-search volume challenge, an ebook or course, personal training, group training, or meal planning offer.

The list goes on and on.

There are creators in your niche that make over $50,000/mo because of free challenges alone.

Don’t know what kind of challenge your audience will respond to the most?

Here are some challenge ideas:

✅ Ab or butt workouts

✅ Keto or vegan easy meals

✅ Mental detox or daily gratitude

✅ Train like an X athlete for 30 days (could be you or a famous athlete, trainer, or actor’s workout plan)

Do keyword research for the high volume of searches related to your niche.

There are many tools you can use to do this:

✅ Google Keyword Planner (Free and requires a little learning curve)

✅ Semush (Great program that offers a free trial and requires larger learning curve)

You can type in one keyword at a time, choose your industry, and choose the primary location of your audience, and it will provide you with a free keyword report that looks something like this:

What’s important here is the search volume.

This data allows you to quickly gauge how important these topics are to your audience and how many different sub-topics you might need to create content on to be successful with that keyword.

I suggest trying various popular keywords related to your niche and seeing what pops up.

Look for high-volume keywords that fit your niche.

Some common ones for the fitness niche are “fat loss”, “muscle gain”, “flat stomach”, and “six-pack ab program”.

Think about the major problems and ideal results your audience wants.

Search those keywords.

Doing this will help you come up with a challenge topic people will actually sign up for because you have the data to back it up.

For example, a popular one right now is Home Workout Routine Challenges.

Why?

Post-holiday and during the colder months, there's a noticeable uptick in sharing home workout routines.

This trend caters to individuals who prefer exercising at home due to weather constraints, comfort, or convenience.

Influencers and fitness trainers often post videos and guides for effective home workouts, ranging from no-equipment routines to minimal-space exercises, appealing to a wide audience who might not have access to a gym or prefer to start their fitness journey from home.

How You Name Your Challenge MATTERS.

Using high-value keywords will allow you to speak exactly to the demographic that would be interested in signing up, regardless of whether they follow you or not.

Make sure you have the year somewhere in your challenge name.

For example: 28 Day Back Fat Challenge: 2024 Edition

So people know it’s current, and so the algorithm favors your content because 2024 is a huge keyword right now.

How to Create a Challenge in 15 Minutes

Type in a prompt like this in ChatGPT:

Create a 28-day challenge for my social media audience called “28 Day Back Fat Challenge: 2024 Edition.”. Write out a very detailed workout plan for each of the 28 days that specifically helps women lose troubling back fat. Make sure these workouts are under 30 minutes and can be completed at home with minimal equipment. Write this program at a 9th grade reading level so it’s easy to understand for everyone.

You can write follow-up prompts that ask the AI to write a detailed step-by-step explanation of how to do the exercises for day 1 and repeat this until you get to day 28.

How to Put on a Social Media Challenge

👉 Via Social Only: Do a short video tutorial every day and list the day. People love continuity; it’s human nature.

👉 Via Email: Create a landing page for sign-ups using LeadPages and send a daily email with what people are to do each day, or deliver it all in a free eBook.

You can add pictures, videos, gifs, or whatever you like.

This will help grow your list.

👉 Use Course Software like Thinkific or Teachable: Organize a free course go at your pace course your audience can take.

Filming your Challenge Videos

Here are 3 strong hook and editing examples you can test for your challenges from fitness, wellness, and athlete creators who have under 200K followers and pull in over 20K views:

Tap into this trend today!

The only thing I would change about these videos is to make them by day or week and to say so in your headlines.

This forces people to come back to your page the next day or the next week for the next set of directions.

Continuity videos are crushing right now, so take advantage of that; don’t just give the month away in one video.

If you're ready to grow your email list, post one week of content on your socials and tell people to get the rest of the month’s program for FREE in your link in bio.

👉 NOTE: Many creators report that videos take more time to gain views, so don’t delete your posts!

It may take a few days or weeks to gain traction.

💸 Time to Cash In Paid Collaboration Offers

💙 This Week’s Brand Contacts

📲 Five-Step Pitch

✅ #1 Follow the brand and engage with posts AND stories.

✅ #2 Reach out and send a personal message to contact, complimenting the brand.

✅ #3 Pitch them one specific creative idea you can implement to help their current creative needs, tell them about your community, and offer to send over your portfolio and full proposal if they are interested.

✅ #4 If they respond with interest, this is where you will offer a package like a reel, three stories, and five photos they can use for their ongoing marketing needs for at least $1,200 via a proposal doc (we have a high-converting proposal template in our Brand Partnership App)

✅ #5 Follow up 1-3 times if you don’t get a response.

💡 Quick Strategy to Find More Paid Brand Deals

💸 Spot the Money Makers: Check out brands on Instagram using the 'paid partnership' tag. These are the brands that pay creators like you! See an example HERE 

🔍 Be a Social Media Detective: Save posts where you see this tag. Keep them in a special collection on your IG account. Call it "Paid Partnerships"—it's like your secret money map.

📚 Build Your Brand Library: Aim to add at least 5 brands to your collection every day. The more, the merrier!

📝 Make Your Pitch List Pop: When you're ready to reach out to brands (shoot for 3 per day, Monday–Thursday), start with the ones in your "Paid Partnerships" collection.

They're already in the game of paying creators, so you've got a better shot at getting a deal.

🚀 Launch Your Pitches: Remember, these brands are open to paying for cool content. Hit them up first with your awesome ideas and show them what you've got!

🌟 Remember: These opportunities are stepping stones to bigger things. Let’s get those deals!

Closing Thoughts

You've just powered through a goldmine of tips and opportunities. 

Remember, every small step you take builds up to massive success.

👉 Key Takeaways

  • Be Bold: Dive into those trends, make every post count, and don’t be afraid to stand out.

  • Turn Followers into Dollars: For every piece of content you make, think about how it can lead to future monetization opportunities with your audience.

  • Seize Opportunities: Those collab offers? They're your ticket to the next level. Go get 'em!

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

👉 Looking Forward: Issue 002 is coming hot, same time next week ✌🏾 Can't wait to see what you achieve this week. Write me and tell me 🙏🏾