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Fashion & Decor Brand Partnership Newsletter
Issue 4 π Your Weekly Guide to Thriving as a Fashion & Decor Creator
Ashleigh Warren
January 25, 2024
January 25, 2024
Reading time: 4 minutes and 56 seconds
π Welcome to another week of the Fashion & Decor Brand Partnership Newsletter!
My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.
Each week, I will be:
Breaking down high-engagement current social media trends in the fashion & decor niche.
Giving you practical strategies to grow your income, following and brand in your niche
Paid brand partnership opportunities and decision-maker contacts in the fashion & decor niche.
Without further ado, let's get into the action π
π This Weekβs Trends
π Top Hashtags This Week π
#coquette (growing in popularity): 35K Posts 238M views this week
credit: seventeen.com
The coquette aesthetic is the latest internet craze, taking over platforms like TikTok with its unique, girly charm.
This style isn't entirely new; it's a repackaged version of long-standing fashion trends, now labeled under the umbrella of "-core" aesthetics like gorpcore or the "Clean Girl" look.
π Frills, Lace, Bows, Hearts, Ribbons
The coquette aesthetic emphasizes a romantic and hyper-feminine vibe, featuring frills, lace, bows, hearts, and ribbons in abundance.
It's about indulging in all things beautiful, with a nod to the Soft Girl look and balletcore, and is often associated with a romantic, slow lifestyle.
Musical influence plays a significant role in shaping the coquette style, with Lana Del Rey's 2012 album "Born To Die" cited as a key inspiration.
The aesthetic also draws from the Japanese Lolita fashion, known for its Victorian and Rococo influences.
π Emphasis on Romantic, Beautiful Elements
Despite some criticism, the coquette look celebrates beauty, love, and grace unapologetically.
The term "coquette" originally means a flirtatious woman, but in the fashion context, it refers to light-hearted, feminine styles often linked with love and romance.
To dress in coquette fashion, one should lean towards classic girly pieces like hair bows, lace dresses, sheer tights, baby tees, and floral embroidery.
π Style: Girly, Romantic, Love-themed
The style is marked by soft, delicate elements, with accessories like pearl choker necklaces, cotton camisoles, and mini skirts, primarily in shades of pink, cream, and other neutral tones.
It's a fashion statement that's both darling and romantically nostalgic.
@trovlov This is me rn if you even careβ¦ #π #coquetteaesthetic #outfitinspo #styling #howtodresscoquette
Here are some fresh content ideas you can try this week for the coquette trend π
How to dress:
π Key Pieces: Hair Bows, Lace Dresses, Sheer Tights, Baby Tees, Floral Embroidery
π Accessories: Knit Sets, Pearl Chokers, Cotton Camisoles, Mini Skirts, Fuzzy Hats
π¨ Colors: Pink, Cream, Neutral Tones
π Day-to-Night Coquette Transformation: Showcase how to transition a coquette daytime look into a stunning evening outfit.
Start with a soft, pastel daytime outfit and gradually add accessories, change into bolder makeup, and switch to a more glamorous evening dress.
π Vintage Shopping Spree: Take your viewers on a vintage or thrift shopping journey to find unique coquette-style pieces.
Show how to pick items and suggest ways to style them with modern touches.
π DIY Coquette Accessories: Create a tutorial on making DIY accessories like lace collars, ribbon chokers, or pearl hairpins that complement the coquette aesthetic.
#pink - 42K Posts 222M views this week
@_xokimmmy its too cute to tossπ #pinkaccessories #hellokitty #hellokittylover #sanriocore #hellokittycheck #hellokittychristmas #pink #hellokittyacc... See more
#gift - 39K Posts 173M views this week
@mixhelllleeee Walmart edition ππ#foryou#foryoupage#foryourpage#foryourpages#fyp#fypγ·#fypage#fypγ·γviral#valentinesday#valentine#valentinesdaygift#vday#vd... See more
#stanleycup (growing in popularity) - 9K Posts 127M views this week
@rinawyd speechless.. i love you so much @Crossur HE FOUND A PINK STANLEY OMGGG #pink #pinkstanley #stanleycup #uggs #shopping #relationships #rel... See more
#stanley (growing in popularity) - 6K Posts 69M views this week
@itskristiii Is the $5 Stanley cup dupe worth it? #stanleycup #stanleytumbler #fivebelowfinds #stanleydupe #fivebelowhaul
π Four Steps to Hundreds of Comments in Just a Few Weeks
1. Implementing an Engagement Strategy
First off, understand this: engagement isn't just about your content; it's about how your audience interacts with that content. It's a two-way street.
Here's how you make it work:
π Quality Over Quantity: Don't just post for the sake of posting. Each piece of content should add value, be relatable, or solve a problem your audience has.
Remember, a few high-quality posts can outperform dozens of mediocre ones.
π Encourage Interaction: Ask questions in your posts, run polls, and use interactive stickers on stories.
The idea is to make your audience part of the conversation, not just passive viewers.
π Analyze and Adapt: Use Instagram and TikTok analytics to understand what works.
Look for patterns in posts that get more engagement, and replicate those strategies.
2. Power Hour Strategy
This is about being hyper-focused and strategic.
π Dedicate One Hour: Spend a solid hour each day engaging with content from your followers, potential followers, and industry leaders.
This isn't just mindless scrolling; it's about leaving meaningful comments, sharing insights, and starting conversations.
π Follow the Right Accounts: Engage with accounts that have audiences similar to yours.
This increases the chance of attracting followers who are genuinely interested in fashion & decor.
3. Outreach Strategies
It's not just who you know; it's who knows you.
π Collaborations: Reach out to other creators for collaborations.
This could be anything from a joint live session, a challenge, or a giveaway. It's about tapping into each other's audiences.
π DMs are Gold: Don't underestimate the power of direct messaging. Reach out to followers with personalized messages.
It can be as simple as thanking them for their support.
π Utilize Hashtags and Trends: Be strategic with hashtags and jump on relevant trends.
This increases your visibility to people who aren't following you yet.
4. Scheduling Time for Engagement
Consistency is key:
π Morning Routine: Dedicate time in the morning for engagement.
This sets the tone for your day and ensures you're not leaving engagement as an afterthought.
π Consistent Posting Schedule: Stick to a regular posting schedule.
Your audience should know when to expect content from you.
This builds anticipation and routine.
Data-Driven Insights
Let's get real with numbers:
π Engagement Metrics: Track likes, comments, shares, and saves.
These are your indicators of what's resonating with your audience.
π Follower Growth: Monitor your follower growth rate.
If you're doing things right, you should see a steady increase.
π Conversion Rates: If you're selling products, track how many of your followers are converting into customers.
This tells you if your engagement strategy is impacting your bottom line.
Remember, growing on social media, especially in niches like fashion & decor, is about building relationships.
π Thereβs no sexy secret here; itβs all about consistency.
It's about being authentic, providing value, and engaging in a way that feels genuine.
Implement these strategies with consistency, track your progress, and don't be afraid to pivot based on what the data tells you.
Now, go out there and make it happen! ππ
πΈ Time to Cash In Paid Collaboration Offers
π This Weekβs Brand Contacts
Bed Bath & Beyond - Chloe Warren // Influencer Marketing Specialist: [email protected] π
Article - Jenny Morris // Influencer Marketing Specialist: [email protected] π
H&M Home -Lisbeth Grapengiesser // Global Head of Marketing & Communications: [email protected] π
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π Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.
Issue 5 is coming hot, same time next week βπΎ