Fashion & Decor Brand Partnership Newsletter

Issue 001 🎉 Your Weekly Guide to Thriving as a Fashion & Decor Creator

Author

Ashleigh Warren
January 04, 2024

January 4, 2024

🥳 Welcome to the Team

Welcome to the premiere issue of our Fashion & Decor Brand Partnership Newsletter!

Collage Credit: W Magazine // Ashley Peña

Ready to share your expertise and passion with a growing community?

Whether you’re a fashion or decor:

  • UGC creator

  • Influencer

  • Entrepreneur

This is your ultimate playbook, packed with the latest trends, success stories, and tips for brand growth and social media status.

Plus, don't miss exclusive paid collaboration opportunities. 

Let's transform your brand and make waves together! 🌟🚀

🌟 Fashion Trends Alert! 

As the new year arrives, you’re probably asking yourself the same question you ask yourself every year:

What can I add to my closet to share with my audience that is on trend?

How can I make this content get a lot of views and engagement?

What’s Trending in Fashion?

According to celebrity stylists, viral videos, and runway hits, here are five of your best picks.

We’ll cover them all in the coming weeks!

’90s Nostalgia

The '90s are back! Look for high-ribbed turtlenecks, low-slung maxi skirts, and layered color-blocked dresses.

Here are 3 strong hook and editing examples you can test for this from creators who have under 200K followers and pull in over 20K views:

Streetwear

Still big in 2024! This style blends hip-hop, punk, and skate culture. Think bold, oversized clothes with a mix of high fashion and urban vibes.

Here are 2 strong hook and editing examples you can test for this from creators who have under 200K followers and pull in over 20K views, plus a high engagement carousel:

Business Casual

Shorts are in, especially Bermuda-length. Mini hems are also trendy, as seen at Gucci and Prada.

Here are 3 strong hook and editing examples you can test for this from creators who have under 200K followers and pull in over 20K views:

Eclectic Grandpa

A mix of retro streetwear and chic cardigans. "Grandpa style" is becoming popular.

Here are 3 strong hook and editing examples you can test for this from creators who have under 400K followers and pull in over 20K views:

Sport Looks

Sports fashion is huge right now. From F1 to football to tennis, sporting events are influencing fashion big time.

@databutmakeitfashion noted that fashion-related online searches during the U.S.

Open surpassed those during New York Fashion Week by 26%.

This spike was influenced by celebrities like Kylie Jenner, Timothée Chalamet, Nicole Kidman, Katie Holmes, and Hailey and Justin Bieber, as well as Coco Gauff's stylish on-court attire.

Additionally, Taylor Swift's presence at a Kansas City Chiefs game in September led to a nearly 400% surge in sales for Travis Kelce's merchandise, according to Axios.

It's definitely a trend to hop on if it suits your style.

Here are 3 strong hook and editing examples you can test for this from creators who have under 800K followers and pull in over 20K views:

🌟 Home Decor Trend Alert! 

🏠 According To The Experts

🏠 Your Take: 2024 Home Decor Trends

A popular content trend for growing home decor accounts.

Here’s a video from @jordansamsondesign, a creator who has under 120K followers and has recently pulled in over 1M views on this content style!!

@jordansamsondesign

Rounding up my 2024 interior design predictions/observations 🫡 As always this is equal parts entertainment and information! Do what you l... See more

Here's your action plan to results like Jordan:

1. Understanding the Appeal of "2024 Home Decor Trends" Content

👉 Curiosity and Aspiration: People are always on the lookout for new and exciting home decor inspo especially in the new year. Your content taps into their curiosity and home design aspirations.

👉 Planning and Dreaming: Early in the year, people are planning to redesign a room in their home or even the whole decor concept of their home. Your content becomes a resource, guiding their decisions.

👉 Social Proof and Trends: Showing trendy home decor photos and videos gives your content a ‘current’ feel. It’s not just about your personal opinion but also about being in the know of the industry at large.

2. Creating Engaging Reels, TikToks & Shorts

👉 Eye-Catching Openers: Begin with the most visually impressive aspect of your home decor. Think of stunning living spaces, unique furniture designs, or striking color schemes.

👉 Personal Stories in Design: Share more than just decor; narrate the story behind it. Maybe it's about how you chose the perfect sofa for comfort or the inspiration behind your garden's layout.

👉 The Top Picks Format: People enjoy recommendations. Create a list of your top 5 or 10 home decor trends for 2024. Keep it quick, engaging, and full of useful tips.

👉 Use Trending Sounds: Pick soundtracks that are gaining popularity but haven't been overused (less than 10K uses). This strategy can significantly boost your video views and help you get noticed by platform algorithms.

4. Ending with a Call-to-Action

👉 Engage Your Audience: Encourage your viewers to comment on their favor design style. Engagement boosts algorithm favorability.

👉 Tease Future Content: Let your audience know there's more to come – maybe detailed guides on where to shop a specific room you shared, best DIY makeovers, etc. Keep them coming back for more.

5. Why This Works

👉 By focusing on aspirational and visually captivating content, while incorporating storytelling and interactivity, you're not just sharing information; you're creating an experience.

👉 This kind of content is more likely to be shared, saved, and engaged with.

👉 Remember, in the world of social media, it's not just about how it looks but also about inspiring your audience and being a part of their home design dreams.

So, get out there and create some killer "2024 Home Decor Trends" content that doesn't just inform but also inspires and connects! ✨📱

💸 Time to Cash In Paid Collaboration Offers

Fashion Partnerships

Home Decor Partnerships

💙 This Week’s Brand Contacts

📲 Five-Step Pitch

✅ #1 Follow the brand and engage with posts AND stories.

✅ #2 Reach out and send a personal message to contact, complimenting the brand.

✅ #3 Pitch them one specific creative idea you can implement to help their current creative needs, tell them about your community, and offer to send over your portfolio and full proposal if they are interested.

✅ #4 If they respond with interest, this is where you will offer a package like a reel, three stories, and five photos they can use for their ongoing marketing needs for at least $1,200 via a proposal doc (we have a high-converting proposal template in our Brand Partnership App)

✅ #5 Follow up 1-3 times if you don’t get a response.

💡 Quick Strategy to Find More Paid Brand Deals

💸 Spot the Money Makers: Check out brands on Instagram using the 'paid partnership' tag. These are the brands that pay creators like you! See an example HERE

🔍 Be a Social Media Detective: Save posts where you see this tag. Keep them in a special collection on your IG account. Call it "Paid Partnerships"—it's like your secret money map.

📚 Build Your Brand Library: Aim to add at least 5 brands to your collection every day. The more, the merrier!

📝 Make Your Pitch List Pop: When you're ready to reach out to brands (shoot for 3 per day, Monday–Thursday), start with the ones in your "Paid Partnerships" collection.

They're already in the game of paying creators, so you've got a better shot at getting a deal.

🚀 Launch Your Pitches: Remember, these brands are open to paying for cool content. Hit them up first with your awesome ideas and show them what you've got!

🌟 Remember: These opportunities are stepping stones to bigger things. Let’s get those deals!

Closing Thoughts

You've just powered through a goldmine of tips and opportunities.

Remember, every small step you take builds up to massive success.

Key Takeaways:

  • Be Bold: Dive into those trends, make every post count, and don’t be afraid to stand out.

  • Stay Consistent: Your brand is your story. Keep telling it, keep it real.

  • Seize Opportunities: Those collab offers? They're your ticket to the next level. Go get 'em!

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Looking Forward: Can't wait to see what you achieve. Next issue, we could be talking about you!

Keep crushing it, and let's make some serious waves in the fashion & decor world. 

Issue 002 is coming hot, same time next week ✌🏾 Reply and let me know what you thought about this week’s newsletter!