If you're a content creator on Instagram, you've probably noticed that your posts tend to reach only a small percentage of your followers, let alone non-followers.

And if you've been consistently posting reels, you might be wondering why they aren't getting the attention they deserve.

You're not alone in this struggle.

But fear not; there's a lot you can do to change this 😎

Let's delve into how you can enhance your Instagram visibility and turn those non-followers into dedicated followers.

✅ Understanding Instagram's Algorithm

First and foremost, it's essential to understand how Instagram's algorithm works.

To ensure your content reaches the broadest audience possible, Instagram needs to understand what your content and account are all about.

This way, it can identify the right audience to show your content to.

The algorithm categorizes your content and account based on visible keywords, so let's explore the best places to use these keywords.

1. Instagram Name and Handle 📛

Your Instagram name and handle are prime real estate for keywords about your niche.

Consider using words that your ideal audience is likely to search for when they're looking for accounts like yours.

However, avoid using technical jargon or terms that might be unfamiliar to most people.

One important caveat to remember is that if you choose to get a Meta verified subscription, you cannot add keywords to your handle.

Your name must be your real name or a nickname closely associated with your first or last name.

2. Content 📲

When it comes to content, the devil is in the details.

For photos and carousels, use alt text to include short descriptions explaining what your post is about.

You can find this option in the "advanced settings" before you click post.

For Reels, don't forget to click "add topics" before you post, as this can significantly boost your post discovery.

Eensure you select topics that are relevant to your videos to help the algorithm understand what they are about.

3. Captions ✍️

Your captions are another perfect place to include keywords about your niche and the specific post topic.

Aim to include 3-5 keywords in every post.

It's important to make sure it flows naturally and doesn't feel forced.

The algorithm scans your captions to understand what your posts are about, helping it decide who to show your posts to.

4. Hashtags #️⃣

Despite popular belief, the primary role of hashtags today is to categorize content, as clarified by the head of Instagram, Adam Mosseri.

Although they may not bring the reach they once did, they can act as keywords that help Instagram understand your topic.

Make sure they are specific and relevant to your post topic, and not just a random collection of hashtags.

5. Location Tag 📍

If your target audience is in a specific area or country, don't forget to add the location to your post.

This is particularly crucial if you are a local business or brand aiming to reach more people from your local area.

6. Interaction with Accounts in Your Niche 👯

Another key way to broaden your reach is by interacting with accounts in your niche.

Engaging with content similar to yours not only exposes you to potential followers but also signals to Instagram the kind of content you align with.

7. Commenting on Popular Posts 💭

Leaving insightful comments on popular creators' posts can also boost your visibility.

If your comment gets pinned, it's more likely to be seen by a larger audience, increasing the chances of gaining new followers.

8. Engage with Related Content 🍿

In addition to commenting, liking, sharing, and saving content related to your niche can help boost your visibility.

The more active you are, the more likely you are to be noticed.

9. Continuous Learning 📖

To keep in the know about the latest creator strategies and trends, make sure you’re reading my emails 📧

This newsletter is dedicated to bringing you the latest news and insights about the creator economy and social platforms five times a week.

Remember, Instagram is a dynamic platform, and the algorithm keeps evolving.

To keep up with these changes and continuously improve your reach, you need to stay updated, experiment, learn, and adapt.

Take these tips into consideration, apply them to your Instagram strategy, and watch as you transform non-followers into a community of loyal followers 🤩

Social Media News 🚀

➡️ Meta Plans to Kick Off a Text-Style App, Kinda Like Twitter, This Summer

➡️ TikTok’s Testing a New ‘Tako’ AI Chatbot Experience In the App

➡️ Instagram Now Lets Ads Pop Up in Your Search Results, According to Their Marketing API, just another placement creators can monetize from partnerships!

➡️ Cool News: WhatsApp Now Lets You Edit Your Messages up to 15 Minutes After You've Already Sent Them!