Brand Partnership Newsletter: September 29th Edition đŸ€‘

Author

Ashleigh Warren
September 29, 2023

This Week’s Brand Partnership Newsletter

Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈

Brand: Party City Costumes & Makeup Content Creation
Partnership: 

Halloween Costume & Makeup Ideas

It's officially fall, which means Halloween is right around the corner and we've teamed up with Party City to help inspire audiences this Halloween season!

We are looking for Content Creators to create inspirational content that focuses on creative, DIY costume and makeup ideas for the Halloween season, with a scary twist! Featured content can be for kids or adults and can only feature non-licensed Halloween costumes (basically anything that's not from a movie or show or brand name).

Option #1: DIY Group Halloween Costumes

Emphasis on both prepackaged costumes & DIY costumes, this can include pulling inspiration from common items in your closet.

Option #2: Halloween Makeup Looks for Adults & Kids

Emphasis on DIY makeup looks. Can be a either special effects (SFX) style or traditional makeup looks.


Compensation: $800 + reimbursement of products purchased

Niche Fit: Halloween, Makeup

Brand: Hallmark Holiday at Walmart 2023


Partnership: SheSpeaks has an exciting opportunity with Hallmark 2023 Holiday at Walmart. The goal of this program is to create authentic, fun and engaging content that illustrates how Hallmark helps create meaningful memories and traditions for you and your family this holiday season.

You will also show how shopping at Walmart and Walmart.com for Hallmark ornaments, gift wrap and greeting cards can help make gift-giving a breeze and check everyone off of your list.

 
Compensation: Paid campaign + Free product

Niche Fit: Lifestyle

Brand: PetSafeÂź Influencer Program

Partnership: We love helping pets and their parents live happy together.


Compensation: Paid Campaign

What niche is this great for: Pet Owners

Brand: Skintimate x Walmart

Partnership: Cultivate your goodness. We believe in taking time to cultivate our good energy on the daily—especially in the shower. So from lotions to gels, our bodycare transforms everyday routines into recharging rituals with pure, potent ingredients, and scents to uplift your senses. Let’s get closer to ourselves by breathing life into our skin, and everything within.


Compensation: Paid Campaign + Free product

Niche Fit: Lifestyle, Wellness

Brand: American Cancer Society

Partnership: Grab Your Girls and Get Screened!

Most women know they should get screened for Breast Cancer. But without anyone to hold them accountable (outside of their doctor’s office), it’s easy to let mammograms slide. American Cancer Society is looking for a diverse group of creators and Breast Cancer survivors to help share facts about early Breast Cancer screenings and to encourage women to Grab Your Girls and Get Screened!


Compensation: Paid Campaign + Free Product

Niche Fit: Breast Cancer Awareness

Brand: Urban Decay PR

Partnership: Ready to be a part of Urban Decay's creator community?

We're searching for new talents, whether you're a beauty enthusiast or not, to join us in revolutionizing the beauty industry. Prepare for an exciting event as we unveil a groundbreaking new product!

Fill out your info below for this exclusive drop!


Compensation: Paid Campaign + Free Product

Niche Fit: Beauty, Lifestyle

There’s A New Brand Partnership App 👀

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WITHOUT


❌ Spending a fortune on courses, masterminds and coaching


❌ The anxiety and stress of brand deals and the constant need for growth


❌ The frustration of being inspired by content in your feed but having no idea how to produce or edit it for yourself


❌ Wasting anymore of your time or passion


❌ Struggling to “fly solo” and not understanding how to grow your engagement, following and consistently make content that performs well


Learn how to land monthly recurring paid brand partnerships through the first creator audio education app powered by advanced AI technology, real time strategy updates, creator insights, and industry expert experience.

✅ Get real-time relevant bite-sized sessions (100+ rn) you can listen to while you scroll through social so you can actually act on what you’re learning or listen on screen lock while on the go. Most are under 15 mins long.

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PITCHING TIPS

Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.

When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.

Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"

Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.

We created a NEW private Canva template that my students are currently using, and it POPS hard for brands.

I’ve used it myself to land a deal worth over $3,500.

Want it?

Respond to this email.

As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.

Be prepared to negotiate, and always push for a little more than you think you can get.

Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.

Let your personality, readiness, creativity, and professionalism shine through.

You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.

Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.

And remember, if a brand says no, it's not a forever no, it's just no right now :)

I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.

I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.

The power is always in a well-executed follow-up and being able to prove your worth.

Don't wait for money to come to you, go to money.

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In essence, the Espresso Display is a blend of innovation, aesthetics, and performance – a trifecta that every content creator craves.

While it may seem like a simple external display, its benefits extend beyond its basic functions. It’s that versatile sidekick you didn’t know you were missing out on.

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Until next time, keep creating and innovating! đŸŽšđŸ’ĄđŸ–„ïž