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- Brand Partnership Newsletter: September 1st Edition š¤
Brand Partnership Newsletter: September 1st Edition š¤
This Weekās Brand Partnership Newsletter
Are you looking for some great brand partnerships that align with your creativity and audience interests? š
Check these out! šš¾
Brand: GNC
Partnership: Looking for TikTok creators to work with GNC.
Compensation: Paid + Free Product
Niche Fit: Fitness, Lifestyle
Brand: Dollar General
Partnership: Dollar General is looking to work with multicultural creators to create beauty content for their BeautyCents magazine! USA, Female, ages25+, Instagram/TikTok followers:10k+
Compensation: Paid campaign
Niche Fit: Beauty, Lifestyle
Brand: CeraVe + CVS
Partnership: Looking for creators to work with CeraVe.
Compensation: Your Quote + Free product
What niche is this great for: Wellness, Lifestyle
Brand: NOYACK
Partnership: NOYACK, a financial education club for millennials and Gen Z to help them manage life events including the wealth they are due to inherit during āThe Great Wealth Transferā, the largest wealth transfer in the history of our planet surpassing $4.4 trillion by 2025 and $38.4 trillion by 2040.
We are looking to partner with creators who see the value in educating their audiences, ultimately helping them to minimize their risk of mistakes that are inherent to any of us not well-versed in estate planning, money management and wealth planning. Further this audience is looking to private investments, 3X more than Gen X, and there just isnāt any private investment education except for NOYACK (everyone focuses on public markets (e.g. stocks, bonds and mutual funds).
Compensation: Your Quote + Free product
Niche Fit: Finance, Investing
Brand: M&Ms
Partnership: We are looking to partner with creators who are looking to spread Holiday Cheer by gifting personalized M&M's to their loved ones!
Creators can show how they celebrate Christmas, Hanukkah, and Kwanzaa and personalize their M&M's to tie in family memories, seasonal images, and more as you host, gift, and more!
Compensation: Paid Campaign + Free Product
Niche Fit: Holiday, Lifestyle, Gifting
Brand: Dribbleup
Partnership: Dribbleup makes one of the most exciting sports gifts for kids! Our Smart Sporting Equipment works with an app that provides fun, interactive training experiences.
We would like to partner with creators to make fun, creative Christmas content with our products.
Compensation: Average payment is $1,000 for Paid Partnership + content. Paid UGC projects are also available, starting at $500.
Niche Fit: Kids, Sports, Gifting
Brand: SiO Beauty
Partnership: SiO Beauty is a female-founded company with a goal to create science-backed affordable skincare that smooths, hydrates, and de-puffs skin. We have designed each of our medical grade reusable patches to target any part of the face or body in order to smooth and plump the skin.
You can also incorporate any of the Cryo collection of topical products seamlessly into your own skincare routine! Our products are clinically proven to work, certified clean, allergy tested, not tested on animals, and safe for sensitive skin.
Compensation: Paid Campaign + Free Product
Niche Fit: You are a clean beauty lover, You can create Get Ready with me Videos, UGC creator
Thereās A New Brand Partnership App š
If you are ready to āCrack the codeā on being a consistently paid influencer or creator & fast-track your path to engagement and follower growthā¦
WITHOUTā¦
ā Spending a fortune on courses, masterminds and coachingā¦
ā The anxiety and stress of brand deals and the constant need for growthā¦
ā The frustration of being inspired by content in your feed but having no idea how to produce or edit it for yourselfā¦
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ā Struggling to āfly soloā and not understanding how to grow your engagement, following and consistently make content that performs wellā¦
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ā Get real-time relevant bite-sized sessions (100+ rn) you can listen to while you scroll through social so you can actually act on what youāre learning or listen on screen lock while on the go. Most are under 15 mins long.
ā Plus, inside thereās something called āThe Creator Gear Fundā which is wild. A monthly scheduled giveaway of all the tech creators need to excel š±
PITCHING TIPS
Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.
When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.
Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"
Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as wellāa screenshot of the poll results in their favor.
Check out this article here for some general information on how to create a media kit if you donāt know how and you definitely want to continue reading my emails.
We created a NEW private Canva template that my students are currently using, and it POPS hard for brands.
Iāve used it myself to land a deal worth over $3,500.
Want it?
Respond to this email.
As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.
Be prepared to negotiate, and always push for a little more than you think you can get.
Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.
Let your personality, readiness, creativity, and professionalism shine through.
You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.
Donāt let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4ā8 weeks to these brands.
And remember, if a brand says no, it's not a forever no, it's just no right now :)
I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.
I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.
The power is always in a well-executed follow-up and being able to prove your worth.
Don't wait for money to come to you, go to money.
Have an amazing day!