Brand Partnership Newsletter: September 15th Edition đŸ€‘

Author

Ashleigh Warren
September 15, 2023

This Week’s Brand Partnership Newsletter

Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈

Check these out! đŸ‘‡đŸŸ

Brand: Aviron

Partnership: Are you a kick-ass storyteller? Can you ideate, capture and post compelling content using creative visuals, unique transitions and witty dialogue? If so, we want to collaborate! We’re looking for social-savvy creators with experience in short-form video content to help us reach new audiences and build brand awareness. As our creative partner, you’ll gain new social media reach—we’ll leverage your authentic content, primarily as ads—plus, you’ll get the chance to try out fun workouts and become an influential voice in our fitness community.


Compensation: Paid + Free Product

Niche Fit: Fitness, Lifestyle

Brand: No Cow


Partnership: For this campaign, we're looking for influencers that are interested in plant-based living and reducing dairy consumption. We would like our influencers to create content that showcases how No Cow is a superior protein bar/powder option in an engaging, bold, and humorous way.


Compensation: Paid campaign + Free product

Niche Fit: Wellness, Vegetarian, Fitness

Brand: Davis Bynum Chardonnay + Pinot Noir [Fall 23]

Partnership: This partnership will involve receiving 2 bottles of wine selected by the winery and creating lifestyle content for social media at the direction of the winery. Content will be a mix of static images, Instagram Reels, and Instagram stories.

This partnership is only open to creators 25+ or older.

About Davis Bynum: Originally distinguished as the first winery on Westside Road in Healdsburg, California, Davis Bynum was first to produce a single vineyard Pinot Noir from the Russian River Valley. Today, more than forty years later, the heritage of Davis Bynum lives on through the hand crafted creation of wines grown exclusively in Russian River Valley.


Compensation: Paid Campaign + Free product

What niche is this great for: Wine, Lifestyle

Brand: 1stphorm

Partnership: Opti-Greens 50 is an immune-supporting greens powder. Every serving of Opti-Greens 50 is packed with 50 hand-chosen, gluten-free, alkalizing ingredients to help support a strong immune system. Opti-Greens 50 has a diverse blend of natural fruits, veggies, and grasses to maximize the nutrients you’ll get in every scoop. It doesn't matter if you're exercising daily and working toward a fitness goal, or you're just trying to stay healthy. Opti-Greens 50 gives you key nutrients to help you feel your best all year long!


Compensation: Paid Campaign + Free product

Niche Fit: Wellness, Lifestyle, Fitness

Brand: L.L.Bean

Partnership: L.L.Bean has all your Fall Favorites.

Hundreds of classic looks with a whole new outlook. Cozy favorites in new styles, colors and sizes for everyone. And a better-than-ever denim collection that makes finding the perfect pair of jeans even easier. From top to bottom, we have everything you need to look and feel great - all season long.

We're looking for people who love being outdoors -- whether that's a stroll through your neighborhood or a hike on a local trail. Your content should be outdoor lifestyle imagery that represents joy, peace and the restorative power of being in the outdoors. You will choose from an assortment of new L.L.Bean products to feature in your content.


Compensation: Paid Campaign + Free Product

Niche Fit: Fall Fashion, Lifestyle

Brand: &Collar UGC

Partnership: &Collar is a men's performance dresswear company that started because we simply hated wearing dress shirts.

We believe men's clothing should not only look great but keep you feeling comfortable all day long–our shirts and pants are stain-resistant, wrinkle-resistant, breathable, and made from recycled materials.


Compensation: Paid Campaign + Free Product

Niche Fit: Men’s fashion

Brand: Inur

Partnership: Inur is pioneer in a global wellness system based on a night-focused skincare approach.

The night-focused skincare approach designed by Nutritionists complements what Science knows about skin processes: "skin is most active between 11pm and midnight".

Inur used this evidence to maximize the benefits of its skincare products, promoting an ingredients-focused and results-driven solution to restore your skin barrier at night.

Join us and discover everything you need to know about how skin works at night and why Inur supports and restores your skin barrier at night.


Compensation: Paid Campaign + Free Product

Niche Fit: You are a clean beauty lover.

There’s A New Brand Partnership App 👀

If you are ready to “Crack the code” on being a consistently paid influencer or creator & fast-track your path to engagement and follower growth


WITHOUT


❌ Spending a fortune on courses, masterminds and coaching


❌ The anxiety and stress of brand deals and the constant need for growth


❌ The frustration of being inspired by content in your feed but having no idea how to produce or edit it for yourself


❌ Wasting anymore of your time or passion


❌ Struggling to “fly solo” and not understanding how to grow your engagement, following and consistently make content that performs well


Learn how to land monthly recurring paid brand partnerships through the first creator audio education app powered by advanced AI technology, real time strategy updates, creator insights, and industry expert experience.

✅ Get real-time relevant bite-sized sessions (100+ rn) you can listen to while you scroll through social so you can actually act on what you’re learning or listen on screen lock while on the go. Most are under 15 mins long.

✅ Plus, inside there’s something called “The Creator Gear Fund” which is wild. A monthly scheduled giveaway of all the tech creators need to excel đŸ˜±

PITCHING TIPS

Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.

When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.

Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"

Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.

We created a NEW private Canva template that my students are currently using, and it POPS hard for brands.

I’ve used it myself to land a deal worth over $3,500.

Want it?

Respond to this email.

As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.

Be prepared to negotiate, and always push for a little more than you think you can get.

Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.

Let your personality, readiness, creativity, and professionalism shine through.

You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.

Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.

And remember, if a brand says no, it's not a forever no, it's just no right now :)

I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.

I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.

The power is always in a well-executed follow-up and being able to prove your worth.

Don't wait for money to come to you, go to money.

Have an amazing day!

Ash