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- Brand Partnership Newsletter: May 26 Edition 🤑
Brand Partnership Newsletter: May 26 Edition 🤑
Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈
Check these out!
Brand: Zappos
Partnership: Huge Selection of Shoes, Clothes, Bags & More. Looking for creators to partner with and who are open to sharing details about winning Best Dressed as a superlative!
Compensation: Your Quote + Free Product
Niche Fit: Fashion, Lifestyle
Brand: Baskin-Robbins
Partnership: Looking for creators to celebrate and share about National Ice Cream Day on Instagram or TikTok.
Deliverables: 1 TikTok, 1 reshoot or 1 IG reel, 1 reshoot, 1 IG story (3-5 frames), exclusivity, usage + paid amplification
Compensation: Your Quote + Free Product
Niche Fit: Food, Lifestyle, Family
Brand: Vrbo
Partnership: There are plenty of reasons to travel — from annual family beach trips to quick weekend getaways with your chosen family, we want to collaborate with creators who embody togetherness and highlight how each unique Vrbo property can help bring people together. If that sounds like you, apply below and we’ll be in touch if it’s a match!
Compensation: Your Quote + Free Stay
Niche Fit: Travel, Lifestyle, Luxury, Family
Brand: BODYARMOR
Partnership: Join our Sports Drink - Program 3! Excited to have you onboard!
Regions Applicants Must Be Located In: Boston, Pittsburgh, Philadelphia, Atlanta, Daytona, Miami, Fort Lauderdale, Tampa, Columbus, Cleveland, Cincinnati, Chicago, Dallas, Austin, Denver, Phoenix, Scottsdale, Tucson, Las Vegas, Los Angeles, & San Diego
Compensation: Your Quote + Free Product
What niche is this great for: Health, Fitness, Wellness
Brand: Soma
Partnership: We know you work hard at everything you do, so we’re working hard to create beautiful bra solutions for you, for all of us. It’s not about the runway, it’s about the real way.
We are embodying the journey of women supporting women. We are here to listen to you, to help tell your story and design product that supports your needs.Looking for creators to participate in our Soma On The Go campaign!
Deliverables: 1 IG reel + 1 IG story (3 frames), 1 TikTok, 1 YT short, 1 Pinterest + 1 Idea Pin, 1 blog post, exclusivity
Compensation: Your Quote + Free Product
Niche Fit: Women, Fashion, Lifestyle
Brand: siggi's
Partnership: True to Icelandic tradition, we make yogurts that are crafted with less. Our products are made without artificial sweeteners or artificial flavorings. We are fully committed to making delicious yogurts and plant-based products that have protein made with simple ingredients, and not a lot of sugar, always.
Looking for creators to participate in our siggi's Plant-Based campaign!
Deliverables: 1 IG reel, 2 IG story frames, 1 raw video, 1 photo
Compensation: Your Quote + Free Product
Niche Fit: Food, Plant-Based Diet
Brand: Blue Ribbon Classics
Partnership: Looking for creators to highlight Blue Ribbon Classics ice cream and treats in an Instagram post and story.
Deliverables: 1 IG post, 1 IG story (3-5 frames), exclusivity, usage & paid amplification
Compensation: Your Quote + Free Product
Niche Fit: Food, Lifestyle, Family
Brand: Bestqool
Partnership: At Bestqool our mission is simple, we want to make people healthier, more balanced, happier, and stronger through the use of light and innovation.
Our vision is to create truly effective clinical grade dual chip light therapies that provide long-term value for our customers.
We are driven by the desire to heal the human body and enhance overall quality of life. Looking for creators to work on a daily vlog TikTok campaign with Bestqool.
Compensation: Your Quote + Free Product
Niche Fit: Health, Fitness, Lifestyle, Wellness
PITCHING TIPS
Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.
When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.
Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"
Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.
Check out this article here for some general information on how to create a media kit if you don’t know how and you definitely want to continue reading my emails. We’re going to break down how to create a media kit that actually attracts brands real soon!
As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.
Be prepared to negotiate, and always push for a little more than you think you can get.
Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.
Let your personality, readiness, creativity, and professionalism shine through.
You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.
Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.
And remember if a brand says no, it's not a forever no, it's just no right now :)
I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.
I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.
The power is always in a well-executed follow-up and being able to prove your worth.
Don't wait for money to come to you, go to money.
Have an amazing day!
Ash
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