Brand Partnership Newsletter: May 19th Edition 🤑

Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈

Check these out!

Brand: Kiehl’s

Partnership: At Kiehl’s, we have skincared about you since 1851 and developed products with you in mind. You have been exclusively invited to receive a selection of bestselling Kiehl's products in our Limited Edition VIP mailings. We are currently reviewing applications to join our mailing list for Pride. These mailers are high-quality VIP PR Boxes that contain some of our favorite products and new releases.

Compensation: Free Product

Niche Fit: Skincare, Wellness, Faceless UGC videos, Beauty, LGBTQIA+

Brand: NordicTrack

Partnership: Nothing speaks to total-body fitness better than real results. Our ongoing mission is to create innovative products while providing you with the proper training to get great results on your schedule in your home.

We would love to consider joining in a partnership with you. Our goal is to transform lives for the better. Upon reviewing your application, our team will reach out if it is a good fit.


Compensation: Your Quote + Free Product

Niche Fit: Fitness and Wellness

Brand: Wine Enthusiast

Partnership: Calling all #winelovers! Are you a social media superstar who loves sharing your passion for #winetime? Working with Wine Enthusiast, you'll have access to exclusive revenue sharing, free product, and swag. Let's raise a glass together and spread the love of all things vino!


Compensation: Commission + Free Product

Niche Fit: Food, Beverage, Lifestyle, Luxury, Faceless UGC Videos

Brand: 6ICE

Partnership: Are you ready to take your content to the next level and dazzle your followers with some icy jewelry?

If so, our Youtube campaign is the perfect opportunity for you! We're on the hunt for creative and talented influencers to create one Youtube video featuring our brand's high-quality jewelry. We want to showcase our high-quality pieces in a way that's as unique and stylish as you are.

As one of our valued partners, we're thrilled to offer you a $300 USD credit towards our jewelry collection. Not only will you get the chance to be featured on our Instagram (1.1M) & TikTok (106.4K), but you'll also get to add the best quality pieces on the market to your own collection.

Let's make some magic happen on Youtube together! Get in touch with us today and let's start creating some amazing content

Compensation: $300 Store Credit

What niche is this great for: Lifestyle, Rappers, Artists, Fashion, Jewelry

Brand: The Eddy Taproom & Hotel (Colorado)

Partnership: The ultimate basecamp before embarking on the next adventure, The Eddy Taproom & Hotel in Golden, Colorado is a boutique hotel that is ideally situated just outside of Denver at the base of the mountains. It’s a place where mile-high hikes are celebrated over BBQ feasts, long days are nursed with a craft cocktail, and the stresses of city life are forgotten, thanks to stunning mountain sunsets.

We are seeking creators to help drive awareness of the new hotel, including the onsite restaurant and available programs.

Perks are negotiable but can include overnight stays, dining, transportation to and from Red Rocks Amphitheatre for concerts, and more.

Compensation: Your Quote + Stay

Niche Fit: Travel, Adventure, Lifestyle

Brand: GLAMCOR

Partnership: Do you love shopping on Amazon and leaving reviews for your favorite products? We are looking for engaging lifestyle, beauty, fashion and aesthetician content creators to share their favorite GLAMCOR lighting essentials to their audience in a creative way, AND leave a review on Amazon.

Compensation: Free Product

Niche Fit: Beauty, Content Creator, Faceless UGC

Brand: CHERRY MX

Partnership: Calling all keyboard enthusiasts/hobbyists, PC gaming newbies, creators, programmers, and typists. We're looking for you to share your experience on how CHERRY stacks up to your expectations. Let's share the CHERRY love around!

Our versatile keyboard is the only one you need for work or play. Share how our keyboards, mice, and accessories fit in your workspace; create a product review video or unboxing. Share with the community what you think about the CHERRY quality, function, form factor, and design.

Compensation: Free Product

Niche Fit: Gamers, Content Creators, Faceless UGC

PITCHING TIPS

Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.

When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.

Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"

Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.

Check out this article here for some general information on how to create a media kit if you don’t know how and you definitely want to continue reading my emails. We’re going to break down how to create a media kit that actually attracts brands real soon!

As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.

Be prepared to negotiate, and always push for a little more than you think you can get.

Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.

Let your personality, readiness, creativity, and professionalism shine through.

You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.

Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.

And remember if a brand says no, it's not a forever no, it's just no right now :)

I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.

I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.

The power is always in a well-executed follow-up and being able to prove your worth.

Don't wait for money to come to you, go to money.

Have an amazing day!

Ash

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