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- Brand Partnership Newsletter: June 30th Edition 🤑
Brand Partnership Newsletter: June 30th Edition 🤑
Ashleigh Warren
June 30, 2023
Happy Friday!
If you’re following along on my TV journey, all episodes of Swiping America are live on Max now!
If you haven’t given it a chance yet, do it.
It’s funny, cute, and everything in between.
Kris and I in Seattle, this week on Swiping America.
Burnt Creator’s third podcast episode is out now!
It’s a 5-minute daily manifestation every creator who wants to reach their truest potential needs to hear.
🎧 You can listen anywhere you listen to your favorite podcasts.
This Week’s Brand Partnership Newsletter.
Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈
Check these out!
Brand: Arby's and Buffalo Wild Wings LTO Sauces
Partnership: Since 1982, Buffalo Wild Wings® (or B-Dubs® as their friends call them) has been the ultimate place to watch the game, have a cold beer, and eat some great food! Arby's is an American fast food sandwich restaurant chain that is known for slow-roasted roast beef, turkey, and premium Angus beef sandwiches, sliced fresh every day. Arby's and Buffalo Wild Wings® are looking for creators to share about them on Instagram and/or TikTok.
Local food enthusiasts who regularly share local restaurants
Lifestyle and family content creators who are sports enthusiasts
Hot sauce fans
Compensation: Instagram Reels - $1,500
TikTok - $1,500
Creators selected to create content for both Arby's and Buffalo Wild Wings will receive an additional $1,500
Product Stipend
Niche Fit: Lifestyle, Food & Beverage, Sports Fans
Brand: Ergobaby (Bouncer, Carrier, Nursing Pillow or Stroller) and Baby Tula (Carrier)
Partnership: We are looking for creators with children ages newborn to three (3) years old to share about Ergobaby and Baby Tula products on Instagram or TikTok.
Compensation: Instagram - $600
TikTok - $800
You will receive an Ergobaby or Baby Tula product
Niche Fit: Have a child age 3 years old and under, Moms and Dads encouraged to apply
Brand: Nigeria Agri Tech
Partnership: Following some of Nigeria's most successful young entrepreneurs in the Agri-Tech sector in this documentary.
Through engaging interviews and case studies of established and aspiring Nigerian entrepreneurs, the audience will learn about the booming tech sector.
They will help to highlight some of the advantages of their homegrown solutions. By the end of the film, the audience should feel empowered, hopeful, and excited about the potential of this new technology to significantly improve Nigerian food production.
Here are some examples of calls to action we would be looking for, but these are just suggestions, and you are welcome to make them your own:
• “Click here (insert link) to watch ‘Harvesting Innovation: Agritech Growth in Nigeria’ by @africaverifiedofficial and find out more about how Nigeria is capitalising on agritech.”
• “Follow @africaverifiedofficial for more short documentaries like ‘Harvesting Innovation: Agritech Growth in Nigeria’
• "Subscribe to the @africaverifiedofficial YouTube channel for more short documentaries like ‘Harvesting Innovation: Agritech Growth in Nigeria’”
• “Let me know in the comments how agritech would benefit you or let me know if you’re already using it and the benefits you’ve seen so far
Compensation: $150 to 1500 USD
What niche is this great for: Local to Nigeria
Brand: Hotels.com
Partnership: Hotels.com aims to highlight interesting and unique properties in City destinations, something like the perfect quick gateway or even a staycation.
We want to partner with creators who want to further their travel goals & create amazing content for our own social channels, highlighting the hotel at the heart of their trips, it’s amazing amenities and why it’s their #PerfectSomewhere. Apply below and we’ll be in touch if it’s a match!
Compensation: Paid Campaign + Opportunity for long-term partnership + Credit that can be used for future trips
Niche Fit: Travel, Lifestyle
Brand: The Adventure Challenge Collab
Partnership: Scratch off Adventures for every relationship!
Compensation: Paid Campaign
Niche Fit: Lifestyle, Relationships
PITCHING TIPS
Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.
When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.
Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"
Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.
Check out this article here for some general information on how to create a media kit if you don’t know how and you definitely want to continue reading my emails. We’re going to break down how to create a media kit that actually attracts brands real soon!
As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.
Be prepared to negotiate, and always push for a little more than you think you can get.
Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.
Let your personality, readiness, creativity, and professionalism shine through.
You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.
Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.
And remember if a brand says no, it's not a forever no, it's just no right now :)
I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.
I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.
The power is always in a well-executed follow-up and being able to prove your worth.
Don't wait for money to come to you, go to money.
Have an amazing day!