Brand Partnership Newsletter: June 23rd Edition 🤑

Happy Friday!

If you’re following along on my TV journey, episodes 3-6 of Swiping America are live on Max now!

Only two more to go after this!! 😭 If you haven’t given it a chance yet, do it.

It’s not a typical dating show, it’s pretty wholesome, hilarious, and all about love and friendship in the end.

Burnt Creator’s third podcast episode airs next Wednesday, so be sure to catch up if you haven’t yet!

🎧 You can listen anywhere you listen to your favorite podcasts.

🎧 Spotify Podcast Link

🎧 Apple Podcast Link

This Week’s Brand Partnership Newsletter.

Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈

Check these out!

Brand: BJ's Wholesale Club Membership

Partnership: A BJ’s Wholesale Club membership provides incredible value and unbeatable quality, providing real families with real savings.

We are looking for creators to highlight the benefits of a BJ’s Wholesale Club memberships with an Instagram Post and Instagram Story or an Instagram Reel and Story.

Create content about lifestyle, food/recipe, parenting, and/or entertaining topics.

Compensation: $2,050

Niche Fit: Lifestyle, Food & Beverage, Parenting

Apply Here

Brand: Buffalo Wild Wings

Partnership: Since 1982, Buffalo Wild Wings® (or B-Dubs® as their friends call them) has been the ultimate place to watch the game, have a cold beer, and eat some great food!

Buffalo Wild Wings® is looking for creators to share about Buffalo Wild Wings in their area Reels or TikTok.

Compensation: $1,600 + Free Product

Niche Fit: Lifestyle, Food & Beverage

Apply Here

Sign up for account here

Brand: BabyCenter

Partnership: We are looking for influencers who are interested in working directly with BabyCenter to create content for BabyCenter and its partners.

These are ongoing opportunities ranging from articles to testimonials and videos.

Compensation: Compensation ranges from $400 - $600 for articles / testimonials with photos.

Compensation ranges from $1000 - $2000 for video activations

Niche Fit: Have a child age 12 months and under, Expecting parents are encouraged to apply as these opportunities will be ongoing, Moms and Dads encouraged to apply

Apply Here

Brand: SONIC Drive-In

Partnership: SONIC Drive-in is America's Drive-In and serves real food for real people throughout the country.

Through Limeades for Learning, SONIC is providing essential funds to thousands of public school teachers from every corner of America to help inspire creativity in the classroom.

Compensation: Your Quote + Free Product

What niche is this great for: $1,000

Apply Here

Brand: RESHOEVN8R

Partnership: RESHOEVN8R has become the proven leader in shoe care. Delivering the most extensive and effective shoe care products on the market.

Our mission is to offer incredible shoe care products, make people feel good, and give back to the community.

Earn $$ by sharing your love for sneaker care with RESHOEVN8R!

Compensation: Paid Campaign + Free product

Niche Fit: Clothing, Lifestyle, Streetwear

Apply Here

Sign up for account here

Brand: PBfit

Partnership: PBfit is a peanut butter powder with 87% less fat and about 1/3 of the calories of traditional peanut butter.

PBfit is the perfect way to add delicious peanut buttery flavor to any of your recipes, whether you blend it, bake with it, or use it as a spread.

We are always looking to partner with fitness and foodie influencers to create unique, delicious, and engaging content with PBfit!

Compensation: Paid Campaign

Niche Fit: Health & Wellness, Fitness

Apply Here

Sign up for account here

Brand: Lancome

Partnership: Are you a content creator that loves beauty, as well as staying up-to-date with the latest looks and trends on social media?

If so, Lancome would love to invite you to apply to receive our gifted mailer featuring products that will give you that Summer Glow!

Please fill out the form to your right if interested, and we will be in touch if you are selected.

Compensation: Free Product

Niche Fit: Beauty + Skincare

Apply Here

Sign up for account here

PITCHING TIPS

Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.

When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.

Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"

Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.

Check out this article here for some general information on how to create a media kit if you don’t know how and you definitely want to continue reading my emails. We’re going to break down how to create a media kit that actually attracts brands real soon!

Canva also has some great templates that you can easily edit. That's what I tell all of my students to use.

As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.

Be prepared to negotiate, and always push for a little more than you think you can get.

Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.

Let your personality, readiness, creativity, and professionalism shine through.

You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.

Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.

And remember if a brand says no, it's not a forever no, it's just no right now :)

I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.

I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.

The power is always in a well-executed follow-up and being able to prove your worth.

Don't wait for money to come to you, go to money.

Have an amazing day!

Ash