Brand Partnership Newsletter: June 18th Edition 🤑

Author

Ashleigh Warren
June 18, 2023

Happy Sunday, and if you’re a father, Happy Father’s Day!

And if you’re a mom acting in both roles, Happy Father’s Day to you TOO!

Expect us to be back on our normal schedule next week.

This week has been nothing short of insane for me 🤯

my wtf is happening face in episode 2 of Swiping America 😂😂

Here’s a quick recap before we dive into this week’s Brand Partnership Newsletter.

✅ The first two episodes of my show finally aired- you can watch it on Max HERE

✅ We had an amazing premiere party in LA - peep my recap ðŸ‘€

✅ Burnt Creator’s second podcast episode aired too!

🎧 You can listen anywhere you listen to your favorite podcasts.

So far the reviews for the show and the podcast have been great, so that really makes me happy 🥹 

This Week’s Brand Partnership Newsletter.

Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈

Check these out!

Brand: QMixers

Partnership: This summer, we want to showcase Q Mixers as an easy, fun drink to enjoy while you’re out on the town with friends. Maybe that’s at a backyard BBQ, playing FROLF, pickleball, heading to movies in the park, or an outdoor music festival, we want to be the easy to mix cocktail mixer you bring to elevate your night.

Premium ingredients, less sweet, and max carbonation makes Q

Compensation: Your Quote + Free Product

Niche Fit: Lifestyle, Food & Beverage

Brand: Minted

Partnership: Minted presents a new way to display with museum-grade acrylic and precision-engineered aluminum backing. Designed to elevate the vivid details of photography, the frameless profile provides a new minimalist look on reinforced aluminum.


Compensation: Your Quote + Free Product

Niche Fit: Home + Office Decor

Brand: The History Channel

Partnership: We are looking to partner with African-American creators with ties to the military to promote the one-hour documentary 761st Tank Battalion: The Original Black Panthers, which is produced by Morgan Freeman premiering on Sunday, August 20th.

Within content, we are looking for creators to share about the Black Panthers, their impact and historic accomplishments and encourage viewers to tune in for the documentary. Please include any ideas of how you would like to promote the documentary within your content via the form below.


Compensation: Your Quote

Niche Fit: Military

Brand: tokyobike

Partnership: The tokyobike Riders Club is a group of individuals living a slow life, seeking change and deepening connection with people and places around them. They have a particular propensity for sharing their experiences to welcome others into the Club. Club members appreciate the beauty of their tokyobike on the wall but understand that a bike is meant to be ridden, used, and dinged up like a badge of honor. It is out on the streets of our neighborhoods where our brand and product truly comes to life.


Compensation: Your Quote + Free Product

What niche is this great for: Lifestyle, Fitness

Brand: Jot

Partnership: Hi! 👋 We're Jot - the internet's favorite coffee.

Jot is the purest form of coffee available. We extract the best of every bean to create a liquid 20x more concentrated than traditional coffee - the result is a liquid so pure, you only need one tablespoon to create any form of coffee imaginable: espresso, cold brew, Americano, cappuccino, mocha, a vanilla oat milk latte, you name it. We encourage you to be your own barista!

Jot is coffee – made easy. With just one tablespoon (and the preparation of your choice) you have barista-quality coffee in seconds. At a fraction of the price per cup, each bottle of Jot contains 14 servings. Hot or cold, Jot helps you make the perfect cup every time.


Compensation: Free product

Niche Fit: Coffee, Lifestyle

Brand: Duradry

Partnership: Duradry was created out of frustration for products that don’t work. We formulated our products with science-backed ingredients to make sure they work for you. We offer super-effective sweat protection products for all over the body, made with clean ingredients! Aside from sweat protection, we also have other products to help you stay fresh and clean all day long!

Compensation: Paid Campaign For UGC Photos

Niche Fit: Health & Wellness

Brand: Playtex Sport at Target

Partnership: Period having person age 18 - 23 OR Parent of period having person between the ages of 13-17 (you are shopping for your daughter who uses Playtex Sport and you have a following of other parent's of daughters of the same age)

Active lifestyle: able to talk about how Playtex® Sport® can provide protection during their extreme (active) moments, it can also provide coverage during the everyday moments

Comfortable speaking about menstrual period care in an authentic, relatable way.

Compensation: Free Product + Paid Opportunity

Niche Fit: Lifestyle, Health & Wellness

PITCHING TIPS

Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.

When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.

Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"

Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.

Check out this article here for some general information on how to create a media kit if you don’t know how and you definitely want to continue reading my emails. We’re going to break down how to create a media kit that actually attracts brands real soon!

As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.

Be prepared to negotiate, and always push for a little more than you think you can get.

Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.

Let your personality, readiness, creativity, and professionalism shine through.

You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.

Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.

And remember if a brand says no, it's not a forever no, it's just no right now :)

I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.

I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.

The power is always in a well-executed follow-up and being able to prove your worth.

Don't wait for money to come to you, go to money.

Have an amazing day!

Ash