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- Brand Partnership Newsletter: July 28th Edition 🤑
Brand Partnership Newsletter: July 28th Edition 🤑
Ashleigh Warren
July 28, 2023
This Week’s Brand Partnership Newsletter.
Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈
Check these out!
Brand: Expedia
Partnership: Expedia has partnered with the Mexico National Football Team to help fans connect more deeply with their Mexican heritage. We are looking for influencers with Mexican and Latinx roots to attend upcoming games this Fall in Charlotte, NC and Philadelphia, PA. Interested and want to learn more? Apply below
Compensation: Tickets for you and a guest to go to a Mexico National Team game, Potential for future collaborations
Niche Fit: Mexican heritage
Brand: Splenda
Partnership: At the Splenda brand, we want to inspire people to live healthier by enjoying their food choices. For years, we have delivered a variety of options with simple solutions to help consumers achieve a healthy, balanced lifestyle without sacrificing taste.
Compensation: Your Quote + Free Products
Niche Fit: Health, Wellness, and Food
Brand: High West Whiskey
Partnership: High West Whiskey® is proud to partner with Live Nation on 2 amazing nights of great music, food and of course, drinks.
We are looking for Spirited Explorers that have a curiosity and growing appetite for whiskey. While on your whiskey journey of self-discovery, you embrace new experiences and enjoy taking risks. Creators MUST be aged 25+, based in New Jersey and/or Philadelphia, and be available to attend one of the concerts on 7/30 or 7/31 in order to join our High West x Live Nation Collab!
Compensation: Your Quote + Free Product
What niche is this great for: Drink, Lifestyle, Music, Based in New Jersey and/or Philadelphia
Brand: EveryPlate
Partnership: We’re looking for creators who know their way around a busy lifestyle, while also making time to cook delicious meals in the kitchen.
Compensation: Your Quote + Free Product
Niche Fit: Food, Family, Lifestyle
Brand: Scentbird
Partnership: Scentbird is a fragrance subscription that lets you choose a new designer fragrance to try every month, for just $17.
Every month you get to pick what you want to receive so there are no surprises.
We have over 600 perfumes and colognes and a lot of unisex options. Scentbird carry such brands as Gucci, Prada, and Versace!
With each fragrance, you'll get a 30-day supply so you can try out fragrances before committing to a full-size bottle (that can cost over $150 and some are even $300-$500!
Compensation: Your Quote + Free Product
Niche Fit: Lifestyle
Brand: Wonderskin
Partnership: We’ve combined the maximum color payoff of a lipstick with the all-day staying power of a stain. We'd love for you to help us portray this by joining our campaign. 👇
Compensation: Paid Campaign + Free Product
Niche Fit: Beauty
Brand: Michael’s
Partnership: Calling all content creators who are passionate about creating high-quality content that will catch the eyes of our viewers and that will scale on a performance level. You are a creator who loves crafting and taps into the market of Tech & Cricut Fine Art & Illustrations Crochet & Stitching Baking Jewelry Polymer Clay Seasonal Decor Punch Needle Organization DIY, etc.
We’re looking for out-of-the-box thinkers who see the artistic possibilities in ordinary things and who are up to date with current social media trends within the world of crafting. From DIYers to expert Makers, we want to inspire all artists to push the boundaries of their art and vision. Come create with us!
Compensation: Paid Campaign + Free Product
Niche Fit: Crafts, Tech & Cricut Fine Art & Illustrations Crochet & Stitching Baking Jewelry Polymer Clay Seasonal Decor Punch Needle Organization DIY, etc.
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PITCHING TIPS
Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.
When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.
Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"
Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.
Check out this article here for some general information on how to create a media kit if you don’t know how and you definitely want to continue reading my emails. We’re going to break down how to create a media kit that actually attracts brands real soon!
As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.
Be prepared to negotiate, and always push for a little more than you think you can get.
Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.
Let your personality, readiness, creativity, and professionalism shine through.
You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.
Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.
And remember if a brand says no, it's not a forever no, it's just no right now :)
I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.
I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.
The power is always in a well-executed follow-up and being able to prove your worth.
Don't wait for money to come to you, go to money.
Have an amazing day!