- creatorsnewsletter.com
- Posts
- Brand Partnership Newsletter: August 4 Edition 🤑
Brand Partnership Newsletter: August 4 Edition 🤑
Ashleigh Warren
August 04, 2023
This Week’s Brand Partnership Newsletter
Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈
Check these out! 👇🏾
This Week’s Featured Brand Contacts 📧
Reach out to these contacts if they are within your niche! This is an incredible opportunity to introduce yourself and the value you bring to the table.
Share a bit about who you are, what you do, and, most importantly, how promoting their brand to your audience can be beneficial for them.
You'd be surprised at how such collaborations can unfold and build mutual growth.
It's all about forging connections and showcasing how both parties can prosper, so don't hesitate to make that first move.
Airbnb
Saheedat Abdul • Global Influencer Communications
Apple
Mike Praw • Global Partnership Marketing
Sephora
Kelsey Cox • Influencer Marketing
FashionNova
Jasmine Rodriguez • Influencer Marketing Specialist
Stronger
Hedda Holmberg • Influencer Marketing Manager
Brand: Rent The Runway
Partnership: Hi, we’re the RTR Curators: a community of style enthusiasts and content creators who wear (and share) fashion to the fullest — and never hesitate to say “Thanks, it’s RTR
Compensation: A Free RTR Membership, Sales Commission, Access to Special Events, Exclusive Sales & More
Niche Fit: Fashion, Lifestyle
Brand: A New Docu-Series On DailyWire+
Partnership: We are looking for content creators, podcasters, and fans to help us promote Convicting a Murderer, a true crime docu-series coming to DailyWire+. Convicting a Murderer examines the creation of the Netflix documentary, Making a Murderer, presenting evidence from the Steven Avery case not seen in the original series. In Convicting a Murderer, Candace Owens uncovers shocking details that were selectively edited out of Making a Murderer.
If this sounds like something up your alley, we want to partner with you to create viral social content about this groundbreaking new show.
Compensation: Payment For Collaboration, Opportunity For Ongoing Partnership, Free Daily Wire Merch
Niche Fit: Crime, News, Podcasts, Lifestyle
Brand: PSYTONE Runway Press-Ons
Partnership: The significance of PSYTONE is to translate those expensive yet talented fashion concepts into standardized press-on nails, addressing the monetary and time efficiency issue for nail enthusiasts worldwide. From now on, intricate nail designs no longer require exorbitant prices and hours of sitting till your butt numbs.
We would love for you to consider joining our family. Our goal is to create a better way to communicate and learn from our customers and fans so that we can ultimately better serve your needs.
Compensation: Free products / Store Credit, Affiliate Program / Commission
What niche is this great for: Nails, fashion, lifestyle
Brand: Kiehl's Back to School Paid Partnership
Partnership: Kiehl’s has been an apothecary led, science-backed force that has skincared for all since 1851. Their formulas are rooted in science to provide efficacious solutions for all skin types. From their home in NYC to around the world, they strive to be responsible for the planet, their communities and your skin.
On behalf of Kiehl's, the Aspire team is excited to execute this paid partnership program for their back to school campaign featuring their cult-favorite products!
Compensation: Your Quote + Free Product
Niche Fit: Back To School, Skincare
Brand: Ryan Sherwood Fitness
Partnership: WE SELL CLASSY GYM EQUIPMENT and we need influences to create posts and stories to my brand
Compensation: Your Quote + Free Product
Niche Fit: Fitness
Brand: Nouri
Partnership: Nouri is a microbiome health company founded in 2018. Nouri develops innovative and accessible microbiome health products that cater to all ages and life stages. Nouri products are backed by clinical research and produced in the USA. Nouri is family-owned and headquartered in Orange County, CA.
Compensation: Paid Campaign + Free Product
Niche Fit: Wellness
Brand: Reviews for Eyewear Company
Partnership: W)orn and (M)ade with (P)urpose
At WMP we believe that quality eyewear shouldn’t be exclusive to designer labels. That’s why we’re committed to creating fashionable, affordable glasses that are accessible to everyone. Every product we offer — yesterday, today, and tomorrow — is (W)orn and (M)ade with (P)urpose.
Compensation: Paid Campaign + Free Product
Niche Fit: Fashion, Lifestyle, Eyewear
Barbie Movie Partnership Opportunities 💖
Barbie is the movie of the summer! It’s already made over $93 million and hasn’t even been out for a month yet.
I believe a lot of it’s success has to do with their strong marketing initiatives.
62 brands, including cool names like Airbnb, Béis, Boohoo, and more, all teaming up with Mattel to make it pop!
Over the coming weeks, you've got this brilliant chance to reach out to these brands and give them a shoutout for their marketing savvy.
Hop into their inboxes and praise their creativity!
Show them that you're more than just a spectator; you're celebrating their bold moves. This simple act can be a great way to get your name out there and build your reputation.
Trust me, it works like a charm because brands want partners, not takers.
Imagine this: you're part of the marketing team at one of these big-name brands, still on cloud nine after a smashing campaign success.
As you sift through your emails, one titled "Barbiemania!" catches your eye.
The email's from a creative soul, someone who's been observing your moves, appreciating the splash you're making, and now, they've taken the initiative to touch base.
Don't you think they'd pause and be intrigued by what else you have to say?
Absolutely!
That's the magic of being in sync with culture. It's the secret sauce to crafting an engaging hook.
I can assure you that your genuine interest and sharp eye for detail will definitely leave a lasting impression.
Lucky for you, Willa.com put together a list of all the brands that collaborated for the movie so you can reach out to them!
There’s A New Brand Partnership App 👀
If you are ready to “Crack the code” on being a consistently paid influencer or creator & fast-track your path to engagement and follower growth…
WITHOUT…
❌ Spending a fortune on courses, masterminds and coaching…
❌ The anxiety and stress of brand deals and the constant need for growth…
❌ The frustration of being inspired by content in your feed but having no idea how to produce or edit it for yourself…
❌ Wasting anymore of your time or passion…
❌ Struggling to “fly solo” and not understanding how to grow your engagement, following and consistently make content that performs well…
Learn how to land monthly recurring paid brand partnerships through the first creator audio education app powered by advanced AI technology, real time strategy updates, creator insights, and industry expert experience.
✅ Get real-time relevant bite-sized sessions (100+ rn) you can listen to while you scroll through social so you can actually act on what you’re learning or listen on screen lock while on the go. Most are under 15 mins long.
✅ Plus, inside there’s something called “The Creator Gear Fund” which is wild. A monthly scheduled giveaway of all the tech creators need to excel 😱
Reply to this email for the DOWNLOAD LINK
PITCHING TIPS
Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.
When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.
Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"
Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.
Check out this article here for some general information on how to create a media kit if you don’t know how and you definitely want to continue reading my emails.
We created a NEW private Canva template that my students are currently using, and it POPS hard for brands.
I’ve used it myself to land a deal worth over $3,500.
Want it?
Respond to this email.
As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.
Be prepared to negotiate, and always push for a little more than you think you can get.
Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.
Let your personality, readiness, creativity, and professionalism shine through.
You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.
Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.
And remember, if a brand says no, it's not a forever no, it's just no right now :)
I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.
I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.
The power is always in a well-executed follow-up and being able to prove your worth.
Don't wait for money to come to you, go to money.
Have an amazing day!