Brand Partnership Newsletter: August 25th Edition đŸ€‘

Author

Ashleigh Warren
August 25, 2023

This Week’s Brand Partnership Newsletter

Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈

Check these out! đŸ‘‡đŸŸ

Brand: Swiffer

Partnership: Looking to work with creators to close value perception gap among Swiffer non-users, specifically for it's Swiffer Sweeper & Duster products. TikTok content


Compensation: Paid + Free Product

Niche Fit: Home, Lifestyle

Brand: COSMO Technologies

Partnership: Looking for creators to partner with COSMO Technologies for The Best Safe Smartwatch. 1 IG reel + link share, TikTok


Compensation: Paid campaign: $50 to 500 USD + Free Product

Niche Fit: Tech, Lifestyle

Brand: Vrbo Occasions Campaign - RIP 20s

Partnership: As currently trending on TikTok, we are looking for a creator turning 30 to celebrate their big day in style of "RIP 20s" suitable for Halloween.

Creator or a friend must turn 30 and the birthday has to be celebrated in a Vrbo, decor will be expensed but self-organized. Content references will be provided. Please only reach out if the above applies to you.


Compensation: Your Quote + Free product

What niche is this great for: Travel, Lifestyle, Creator or friend must be turning 30.

Brand: DevSeries + Target

Partnership: Jazwares DevSeries is a new gaming brand of products based on the wildly popular user generated online gaming & entertainment experiences on ROBLOX! Games include some of the most popular on the platform including Arsenal, Brookhaven, Build a Boat for Treasure, Jailbreak, Livetopia and more!

We're looking for influencers who post about gaming, family gaming or toys for older children who can shop at Target. Must be based in the United States.

1 IG story, 1 IG reel


Compensation: $450

Niche Fit: Gaming

Brand: Playtex Sport at Target

Partnership: For this PAID campaign we're looking for creators to create Instagram Content educating their audience on how PlaytexÂź SportÂź has you covered from your day-to-day life to sports (or activity).

We are looking for creators who use the product themselves, discuss the benefits of using and how to pack/include in back to school shopping.

Parent of period having person between the ages of 13-17 (you are shopping for your daughter who uses Playtex Sport and you have a following of other parent's of daughters of the same age)


Compensation: Your Quote + Free Product

Niche Fit: Fitness, Health & Wellness, Lifestyle

Brand: Carlson Pet Products

Partnership: Carlson Pet Products started when we realized pet gates didn’t exist. Pet owners were using baby gates and while that worked pretty well, it wasn’t the best solution. Our pet gates offer everything from low, step-over designs to extra tall designs to help discourage dogs that like to jump. In addition to selling gates, we also offer strollers, crates, pens, ramps, and beds.


Compensation: Paid Campaign + Free Product

Niche Fit: Pet, US-Based

Brand: Factor Meals

Partnership: You’ve got goals, and Factor is here to help you achieve each and every one of them. Save time and have the energy you need to tackle everything on your to-do list with Factor’s ready-to-eat meals delivered straight to your door.

From sticking to your schedule to finding time for fun and exercise, the only other thing on your to-do list should be doing what’s best for you. Factor’s chef-crafted, dietitian-approved meals deliver options for every lifestyle right to your door, so you can focus mob re on getting your groove back, and less on what’s for lunch (or dinner...or snacks
).


Compensation: Paid Campaign + Free Product

Niche Fit: Fitness, Lifestyle

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Learn how to land monthly recurring paid brand partnerships through the first creator audio education app powered by advanced AI technology, real time strategy updates, creator insights, and industry expert experience.

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PITCHING TIPS

Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.

When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.

Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"

Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.

We created a NEW private Canva template that my students are currently using, and it POPS hard for brands.

I’ve used it myself to land a deal worth over $3,500.

Want it?

Respond to this email.

As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.

Be prepared to negotiate, and always push for a little more than you think you can get.

Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.

Let your personality, readiness, creativity, and professionalism shine through.

You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.

Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.

And remember, if a brand says no, it's not a forever no, it's just no right now :)

I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.

I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.

The power is always in a well-executed follow-up and being able to prove your worth.

Don't wait for money to come to you, go to money.

Have an amazing day!

Ash