Brand Partnership Newsletter: August 18 Edition 🤑

Author

Ashleigh Warren
August 18, 2023

This Week’s Brand Partnership Newsletter

Are you looking for some great brand partnerships that align with your creativity and audience interests? 📈

Check these out! 👇🏾

Brand: Arby's

Partnership: “Looking for creators to share Arby's bowling themed merchandise on National Bowling Day, August 12th and future holiday content.

1 IG reel, 1 IG post, 1 IG story (3-5 frames), 1 reshoot, 1 TikTok, 1 reshoot, exclusivity, usage & paid amplification


Compensation: TikTok - $1000, IG Reels - $1000, You will receive Arby's bowling merchandise (shirt, ball and bag)

Niche Fit: Food, Lifestyle, Bowling

Brand: Delta Investment Tracker

Partnership: Looking for young and savvy creators for an exciting opportunity at Delta Investment Tracker. If this sounds like something up your alley, we want to partner with you to create viral social content about this groundbreaking new show.

The premise of this campaign is to pass on the message that only PROs use the Delta app, and explain at the same time how to use the app to its full potential. The idea is to have you record the scenes and provide the voiceover. You do not need to edit the footage; you just have to record the shots and send them our way.

We currently have some scripts that are very easy to work with, having detailed shot-by-shot descriptions. We are not opposed to hearing out your ideas and fitting the scripts to your style: we'd love to play to your strengths.


Compensation: $500/ video

Niche Fit: Finance, Investments, Entrepreneurship

Brand: Furbo

Partnership: Furbo Dog Camera is getting a major upgrade. Introducing the next and BEST thing in dog cameras!

With rotating 360° wide-angle camera, color night vision, auto dog tracking, and adjustable treat toss, it’s the very best for you and your pup.

Create a creative and UGC-style reel that organically incorporates 1-2 Furbo features in a way that is authentic to your pet's personality. 70% focused on your dog and their personality 30% Furbo focused


Compensation: Your Quote + Free product

What niche is this great for: Dogs

Brand: Vrbo

Partnership: We want to use creators to showcase how any occasion—big or small, traditional or quirky—can be enhanced in a Vrbo vacation rental. We’re looking to build an episodic content series by sending creators to a Vrbo to host and capture their own unique occasions. We're looking for a fun twist on traditional celebrations like breakups, retirements, unique girls/guy trips. The more creative the idea, the better!


Compensation: Your Quote + Free product

Niche Fit: Travel, Lifestyle

Brand: BODYARMOR Flash I.V. - Speedway Stores

Partnership: We are looking for lifestyle and active influencers in NEW MEXICO to help promote the new BODYARMOR Flash I.V. now sold at Speedway Stores.

The Flash I.V. is your new rapid rehydration BFF, perfect for the summer heat or rehydrating after a late night out. With 2290 mg of electrolytes, BODYARMOR FLASH I.V. was formulated for faster and longer-lasting hydration using natural flavors and sweeteners + coconut water.


Compensation: Your Quote + Free Product

Niche Fit: Fitness, Health & Wellness

Brand: The Sports Edit

Partnership: The Sports Edit is ready for Summer, and we want YOU to show us how you move. ☀️ We like what you're about, and we would love to collaborate on content together to celebrate moving and having fun in the Summer sun.


Compensation: Paid Campaign + Free Product

Niche Fit: Wellness, Fitness, Lifestyle

Brand: RESHOEVN8R

Partnership: RESHOEVN8R has become the proven leader in shoe care. Delivering the most extensive and effective shoe care products on the market.

Our mission is to offer incredible shoe care products, make people feel good, and give back to the community.


Compensation: Paid Campaign + Free Product

Niche Fit: Fashion, Lifestyle, Streetwear, Shoes

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PITCHING TIPS

Aim to pitch packages that include high-priced items like videos (Reels, TikTok, and stories). Never just pitch a single feed post.

When pitching, go HARD on the specific value you will add to the brand with your content, engagement rate, experience, and community. Not necessarily your follower count.

Always try to stay in line with your niche, and when in doubt, ask your audience in your stories! "Hey guys, would you be interested in brand x? "Do you like brand x?"

Do a poll and let the numbers speak for themselves! That would be great data to share with the brand you pitch as well—a screenshot of the poll results in their favor.

We created a NEW private Canva template that my students are currently using, and it POPS hard for brands.

I’ve used it myself to land a deal worth over $3,500.

Want it?

Respond to this email.

As a baseline, the industry standard is $100 per 10,000 followers. This basic formula does not take into account video content, your engagement rate, niche worth, usage rights, expertise, or the time it costs you to put the deliverables together, all of which should be factored into your pricing.

Be prepared to negotiate, and always push for a little more than you think you can get.

Most 4-figure plus deals are landed on calls with a brand, not back and forth via email or DM, so always offer and encourage a meeting with the brand to discuss their campaign vision and current marketing goals.

Let your personality, readiness, creativity, and professionalism shine through.

You will get the best offer that is reflective of your current content quality, engagement rate, AND the strength of your pitch.

Don’t let this newsletter be your only source of opportunity. You should be actively looking for brands relevant to your niche and consistently pitching yourself every 4–8 weeks to these brands.

And remember, if a brand says no, it's not a forever no, it's just no right now :)

I cannot tell you how many clients over the course of my career told me no/not interested during my first pitch.

I also cannot tell you how many creators I know who have landed pitches that the brand originally said no to.

The power is always in a well-executed follow-up and being able to prove your worth.

Don't wait for money to come to you, go to money.

Have an amazing day!

Ash