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The Best Place on Instagram To Find Keywords
*hint hint* this is how you boost your reach and engagement...
May 6, 2024
👋 Welcome to this week’s Creator’s Newsletter!
My goal is always to help you grow your income through the power of social media.
And one of the best places to do that is Instagram, but in order to monetize, you need to be seen.
IG has really evolved into a powerful search engine, and to succeed on the platform, you need to optimize your content for discoverability.
One of the best places to find the right keywords for your Instagram strategy is the Explore page.
By leveraging the Explore page effectively and using relevant keywords, you can skyrocket your reach and engagement, connecting with your ideal audience like never before.
To get started, head to the Instagram search bar and begin typing a word related to your niche.
As you type, Instagram will suggest related keywords and phrases.
These suggestions are a goldmine for your content strategy because they represent the most popular and relevant terms that users are searching for.
Pay special attention to the suggestions marked as "popular" below the keyword.
These trending keywords are your ticket to increased visibility and engagement.
Incorporate these popular keywords into your content, captions, bio, and alt text to align your posts with current trends and make them more discoverable to your target audience.
But don't stop there!
Dive deeper into the Explore page by tapping on a suggested keyword and analyzing the top-performing content.
Take note of the common themes, hashtags, and phrases used in the captions and comments of these posts.
Identifying patterns in the content that Instagram prioritizes will give you valuable insights into the type of content your audience craves.
As you navigate through the Explore page, repeat this process for various keywords related to your niche.
Create a comprehensive list of relevant keywords and phrases you discover during this search to use for your future posts.
By incorporating these keywords strategically, you'll be able to craft content that resonates with your target audience and catches the eye of Instagram's algorithm.
Remember, Instagram's algorithm aims to categorize and recommend content to users who are most likely to engage with it.
By consistently creating high-quality, keyword-rich content that sparks conversation and encourages interaction, you'll build trust and credibility with both your audience and the algorithm.
This, in turn, will lead to increased reach, engagement, and growth for your Instagram account.
In addition to using keywords, it's crucial to maintain a consistent posting schedule.
Regularly sharing valuable content demonstrates reliability and helps you stay at the forefront of your followers' minds.
Whether you post daily, weekly, or on a schedule that works best for you and your audience, consistency is key to building a strong presence on Instagram.
If your goal is growth, it’s Reels at least once a day. It’s the best way to connect with non-followers on IG.
By treating Instagram as a search engine and leveraging the power of the Explore page, you can unlock a world of opportunities for your brand or business.
Start optimizing your content with targeted keywords, and watch as your Instagram account transforms from a stagnant presence to a thriving community of engagement and growth.
If you need guidance on conducting keyword research or developing a content strategy tailored to your niche, don't hesitate to reach out! 🙏
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