Beauty & Skincare Brand Partnership Newsletter

Issue 4 🎉 Your Weekly Guide to Thriving as a Beauty & Skincare Creator

Author

Ashleigh Warren
January 22, 2024

January 22, 2024

Reading time: 4 minutes and 02 seconds

👋 Welcome to another week of The Beauty & Skincare Brand Partnership Newsletter!

My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.

Each week, I will be:

  • Breaking down high-engagement current social media trends in the beauty & skincare niche

  • Giving you practical strategies to grow your income, following and brand in your niche

  • Paid brand partnership opportunities and decision-maker contacts in the beauty & skincare niche.

 

Without further ado, let's get into the action 👇

 🚀 This Week’s Beauty & Skincare Trends

Hottest video of the week 👇

@dermdoctor

Reviewing the new Hydro Boost Water Cream from @Neutrogena  boost your skin’s hydration vitals. Grab yours from @target today. #neutrogena... See more

👇 Top Hashtags This Week 👇

#skincare

61K Posts

667M Views

#skincareroutine

🚨 NEW HASHTAG TREND ALERT 🚨 #nightrountine

Create quality content this week with this hashtag to help significantly boost your engagement!

 🚀 Four Steps to Hundreds of Comments in Just a Few Weeks

1. Implementing an Engagement Strategy

First off, understand this: engagement isn't just about your content, it's about how your audience interacts with that content. It's a two-way street.

Here's how you make it work:

👉 Quality Over Quantity: Don't just post for the sake of posting. Each piece of content should add value, be relatable, or solve a problem your audience has.

Remember, a few high-quality posts can outperform dozens of mediocre ones.

👉 Encourage Interaction: Ask questions in your posts, run polls, and use interactive stickers on stories.

The idea is to make your audience part of the conversation, not just passive viewers.

👉 Analyze and Adapt: Use Instagram and TikTok analytics to understand what works.

Look for patterns in posts that get more engagement, and replicate those strategies.

2. Power Hour Strategy

This is about being hyper-focused and strategic.

👉 Dedicate One Hour: Spend a solid hour each day engaging with content from your followers, potential followers, and industry leaders.

This isn't just mindless scrolling; it's about leaving meaningful comments, sharing insights, and starting conversations.

👉 Follow the Right Accounts: Engage with accounts that have audiences similar to yours.

This increases the chance of attracting followers who are genuinely interested in beauty and skincare.

3. Outreach Strategies

It's not just who you know; it's who knows you.

👉 Collaborations: Reach out to other creators for collaborations.

This could be anything from a joint live session, a challenge, or a giveaway. It's about tapping into each other's audiences.

👉 DMs are Gold: Don't underestimate the power of direct messaging. Reach out to followers with personalized messages.

It can be as simple as thanking them for their support.

👉 Utilize Hashtags and Trends: Be strategic with hashtags and jump on relevant trends.

This increases your visibility to people who aren't following you yet.

4. Scheduling Time for Engagement

Consistency is key:

👉 Morning Routine: Dedicate time in the morning for engagement.

This sets the tone for your day and ensures you're not leaving engagement as an afterthought.

👉 Consistent Posting Schedule: Stick to a regular posting schedule.

Your audience should know when to expect content from you.

This builds anticipation and routine.

Data-Driven Insights

Let's get real with numbers:

👉 Engagement Metrics: Track likes, comments, shares, and saves.

These are your indicators of what's resonating with your audience.

👉 Follower Growth: Monitor your follower growth rate.

If you're doing things right, you should see a steady increase.

👉 Conversion Rates: If you're selling products, track how many of your followers are converting into customers.

This tells you if your engagement strategy is impacting your bottom line.

Remember, growing on social media, especially in niches like beauty and skincare, is about building relationships.

👉 There’s no sexy secret here; it’s all about consistency.

It's about being authentic, providing value, and engaging in a way that feels genuine.

Implement these strategies with consistency, track your progress, and don't be afraid to pivot based on what the data tells you.

Now, go out there and make it happen! 🚀🌟

💸 Time to Cash In Paid Collaboration Offers

💙 This Week’s Brand Contacts

  • Huda Beauty - Reem Rashid // Influencer Marketing Coordinator: [email protected] 👈

  • CeraVe- Virginia Peandro // Head of Global Marketing and Product Innovation: [email protected] 👈

  • Goop - Catherine Krentzman // Director, Influencer Marketing: [email protected] 👈

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🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 5 is coming hot, same time next week ✌🏾