January 8, 2024
š„³ A Recap of The Top 5 Beauty Trends of 2023
To calculate this yearās biggest trends, Beauty Pieās beauty experts analyzed the popularity of 300+ trends by calculating the total number of TikTok views, Instagram posts, Pinterest boards, and the annual search volume on Google over the past year.
š Hereās what they came up with š
1. Press On Nails (7,907,169,916 Total Engagements)
@indi.ia Yall cant be that broke these nail just saved me about $150 #foryou #fypć· #pressonnails
š Back in Style: Press-on nails, popular in the early 2000s, made a huge comeback in 2023.
š Celebrity Influence: Kim Kardashian sparked the trend by sharing her stiletto-shaped French manicure, made from stick-on nails, on Instagram.
š Worldwide Trend: This style has become a global sensation, appearing on hands everywhere.
š² Social Media Buzz: Press-on nails have nearly 8 billion views on TikTok and caused 3 million Google searches in just a year.
š¶āāļø Fashion Week Hit: They've even graced the runways at major fashion weeks globally.
2. Curtain Bangs (4,214,738,547 Total Engagements)
@mariaaiellohair CURTAIN BANG TUTORIALāļøš„ #haircut #haircuttutorial #curtainbangs #curtainbangstutorial #easyhaircut #2023haircuttrends #hairtrends2024 #ha... See more
š Ever-Popular Style: Curtain bangs remained super popular throughout 2023.
š Social Media Sensation: They racked up over 4 billion views on TikTok and 14 million Google searches.
š Easy & Flattering: These bangs are a hit because they're simple to style and look great on all face shapes.
š°ļø Retro Roots with a Modern Twist: Originating from the '60s and '70s, curtain bangs have been revamped for today's fashion, blending with various styles, lengths, and hair textures.
š± A Hit on TikTok and Instagram: A quick look at these platforms shows how these bangs have been adapted for the modern era.
3. Glass Skin (3,101,564,216 Total Engagements)
@jjjaimenicole Im loving this series, keep commenting suggestions š«¶š½ Also donāt mix checmical exfoliants, pick one!! #glassskin #glasskincaroutine
š§ Hydration is Key: The trend focuses on using hydrating products like hyaluronic acid serums and moisturizers.
š Aim for the Shine: The goal is to make skin look as smooth and shiny as polished glass.
š°š· Korean Beauty Trend: Glass skin originated in Korea and has become a global sensation.
š± TikTok & Instagram Craze: With over 3 billion views on TikTok and nearly 900,000 Instagram posts, it's a top trend.
šæ Clean Girl Aesthetic: This skincare routine is part of the popular 'clean girl' look that's all the rage on social media.
4. Microneedling (1,710,737,723 Total Engagements)
@drpremtripathi Would you needle? #microneedling #facialplasticsurgery #skincare
š Accessibility Boost: Advanced skincare treatments like microneedling have become more accessible recently.
š Tiny Needles, Big Impact: Microneedling involves using very small, sterilized needles to create microchannels in the skin.
š§“ Deeper Product Penetration: This technique helps skincare ingredients penetrate deeper and stimulates the skinās healing.
š DIY Trend: With at-home dermal rollers and stamps, people can safely do this treatment at home.
š¤© Amazing Results: Microneedling leads to enhanced skin regeneration and increased collagen production.
š„ Social Media Hit: The treatment has gained massive popularity with 1.7 billion views on TikTok.
5. Chrome Nails (1,504,317,315 Total Engagements)
@studios.el We adore a little chrome moment! šŖ©šæ #biabnails #thegelbottle #biab019 #haileybiebernails #shortmani #fyp #foryoupage
āØ Celebrity Spotlight: Stars like Hailey Bieber, Zendaya, and Rihanna rocked chrome nails on the red carpet.
š Versatile and Easy: This trend stands out for its versatility and ease of application.
šØ DIY Friendly: Pick your base color, add a chrome finish (gold, silver, pink, etc.), and voilĆ āa minimalist manicure with little effort.
š Trending Big: Chrome nails are the second nail trend in the top 20 beauty trends of 2023.
šø Instagram Sensation: Shared almost 2.5 million times on Instagram, they're a social media favorite.
Which beauty trend do you think will continue to grow in 2024?
š From The Experts
How influencer marketing will evolve in 2024, according to executives and creators
šÆ Authenticity is Key: Influencers who seem genuine to their followers will be more successful.
š¤ Long-Term Partnerships: Brands are moving towards lasting collaborations with influencers.
šØ Influencers as Creative Directors: Influencers are getting roles like 'creative director,' with equity and salary, in exchange for their content and expertise.
š Fewer, But More Meaningful Collaborations: This strategy leads to fewer partnerships, but those that exist are more impactful and beneficial for both brands and influencers.
š Changing Content Landscape: Influencers are shifting from product reviews to naturally integrating products into their content more, like vlogs or "Get Ready With Me" routines.
š„ TikTok Shop's Rise: The popularity of TikTok Shop is changing how products are discussed online, with more dedicated accounts and livestreams.
š¹ Livestreams on the Rise: Expect more livestream content, as audiences seek connection and relatability with influencers.
š Livestream Tips Here
š Success in Synergy: Aligning brand goals with the influencer's content style is crucial for effective campaigns.
š¹ Longer Vlogs on the Rise: There's a trend towards longer, vlog-style content on TikTok and YouTube.
š Audience Engagement: Followers are more engaged with creators' day-to-day adventures.
š¤ Increased Collaborations on YouTube: There's a noticeable rise in collaborations and integrations on this platform.
š Demand for Diverse Content Lengths - think story time videos and longer tutorials, brands will look for creators to be able to intertwine their products into longer narratives they share about their lives.
š Still a Place for Short Videos: Despite the trend, thereās still a significant demand for super-short content under 60 seconds.
š Influencers Embracing Niching Down
Source: glossy co
šø Time to Cash In Paid Collaboration Offers
š This Weekās Brand Contacts
REN Clean Skincare - Anna Pan // Senior Social & Influencer Coordinator: [email protected]m š
Paula's Choice Skincare - Sarah Ingalsbe ā¢ Social Media & Influencer Marketing Coordinator: [email protected] š
Milk Makeup - Sydney Doyle // PR+Integrated Marketing Coordinator: [email protected] š
Kiehlās - Emily Bluestein // Influencer & Affiliate Marketing Manager: [email protected] š
š² Quick Strategy For High-Converting Brand Pitch
š” Your Role as a Content Creator: Focus on creating content that serves as performance marketing assets for brands.
šµļøāāļø Research First: Check the Facebook and TikTok Ads Libraries to see if the brand is currently running ads or has done so in the past.
š¬ Making the First Move: Reach out to the brand. Start by mentioning that you've noticed their ads on platforms like Meta or TikTok.
š Offering Unique Value
šÆ Pitch Your Services: Offer to create User Generated Content (UGC) and partnership assets that can help the brand expand its consumer reach.
š„ Stand Out with Bilingual Content: Offer to film videos in another language, giving the brand an edge in reaching a more diverse audience.
š Broadening Market Reach: Your bilingual abilities can help brands tap into new markets and demographics, setting you apart from the competition.
Hereās your email template:
Subject: @yourhandleās ad content for āBrand Nameā
Hi First Name,
Do you need any new paid media assets to continue reaching more customers on social?
I create UGC and paid partnership assets to help brands increase their consumer reach in the [X] niche. I see you currently donāt have any ads running about X (give them your unique idea briefly).
I believe this ad creative would perform well due to current [ niche] trends.
Iām happy to send over a full proposal and my portfolio if youāre interested in discussing further.
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š Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.
Issue 003 is coming hot, same time next week āš¾
