January 8, 2024

🥳 A Recap of The Top 5 Beauty Trends of 2023

To calculate this year’s biggest trends, Beauty Pie’s beauty experts analyzed the popularity of 300+ trends by calculating the total number of TikTok views, Instagram posts, Pinterest boards, and the annual search volume on Google over the past year.

👇 Here’s what they came up with 👇

1. Press On Nails (7,907,169,916 Total Engagements)

@indi.ia

Yall cant be that broke these nail just saved me about $150 #foryou #fypシ #pressonnails

• 📆 Back in Style: Press-on nails, popular in the early 2000s, made a huge comeback in 2023.

• 💅 Celebrity Influence: Kim Kardashian sparked the trend by sharing her stiletto-shaped French manicure, made from stick-on nails, on Instagram.

• 🌍 Worldwide Trend: This style has become a global sensation, appearing on hands everywhere.

• 📲 Social Media Buzz: Press-on nails have nearly 8 billion views on TikTok and caused 3 million Google searches in just a year.

• 🚶‍♀️ Fashion Week Hit: They've even graced the runways at major fashion weeks globally.

2. Curtain Bangs (4,214,738,547 Total Engagements)

@mariaaiellohair

CURTAIN BANG TUTORIAL✂️🔥 #haircut #haircuttutorial #curtainbangs #curtainbangstutorial #easyhaircut #2023haircuttrends #hairtrends2024 #ha... See more

• 🌟 Ever-Popular Style: Curtain bangs remained super popular throughout 2023.

• 📈 Social Media Sensation: They racked up over 4 billion views on TikTok and 14 million Google searches.

• 👌 Easy & Flattering: These bangs are a hit because they're simple to style and look great on all face shapes.

• 🕰️ Retro Roots with a Modern Twist: Originating from the '60s and '70s, curtain bangs have been revamped for today's fashion, blending with various styles, lengths, and hair textures.

• 📱 A Hit on TikTok and Instagram: A quick look at these platforms shows how these bangs have been adapted for the modern era.

3. Glass Skin (3,101,564,216 Total Engagements)

@jjjaimenicole

Im loving this series, keep commenting suggestions 🫶🏽 Also don’t mix checmical exfoliants, pick one!! #glassskin #glasskincaroutine

• 💧 Hydration is Key: The trend focuses on using hydrating products like hyaluronic acid serums and moisturizers.

• 🌟 Aim for the Shine: The goal is to make skin look as smooth and shiny as polished glass.

• 🇰🇷 Korean Beauty Trend: Glass skin originated in Korea and has become a global sensation.

• 📱 TikTok & Instagram Craze: With over 3 billion views on TikTok and nearly 900,000 Instagram posts, it's a top trend.

• 🌿 Clean Girl Aesthetic: This skincare routine is part of the popular 'clean girl' look that's all the rage on social media.

4. Microneedling (1,710,737,723 Total Engagements)

@drpremtripathi

Would you needle? #microneedling #facialplasticsurgery #skincare

• 🔝 Accessibility Boost: Advanced skincare treatments like microneedling have become more accessible recently.

• 📍 Tiny Needles, Big Impact: Microneedling involves using very small, sterilized needles to create microchannels in the skin.

• 🧴 Deeper Product Penetration: This technique helps skincare ingredients penetrate deeper and stimulates the skin’s healing.

• 🏠 DIY Trend: With at-home dermal rollers and stamps, people can safely do this treatment at home.

• 🤩 Amazing Results: Microneedling leads to enhanced skin regeneration and increased collagen production.

• 💥 Social Media Hit: The treatment has gained massive popularity with 1.7 billion views on TikTok.

5. Chrome Nails (1,504,317,315 Total Engagements)

@studios.el

We adore a little chrome moment! 🪩💿 #biabnails #thegelbottle #biab019 #haileybiebernails #shortmani #fyp #foryoupage

• ✨ Celebrity Spotlight: Stars like Hailey Bieber, Zendaya, and Rihanna rocked chrome nails on the red carpet.

• 🌈 Versatile and Easy: This trend stands out for its versatility and ease of application.

• 🎨 DIY Friendly: Pick your base color, add a chrome finish (gold, silver, pink, etc.), and voilà—a minimalist manicure with little effort.

• 📈 Trending Big: Chrome nails are the second nail trend in the top 20 beauty trends of 2023.

• 📸 Instagram Sensation: Shared almost 2.5 million times on Instagram, they're a social media favorite.

🌟 From The Experts

How influencer marketing will evolve in 2024, according to executives and creators

💯 Authenticity is Key: Influencers who seem genuine to their followers will be more successful.

🤝 Long-Term Partnerships: Brands are moving towards lasting collaborations with influencers.

🎨 Influencers as Creative Directors: Influencers are getting roles like 'creative director,' with equity and salary, in exchange for their content and expertise.

Example #1

Example #2

📉 Fewer, But More Meaningful Collaborations: This strategy leads to fewer partnerships, but those that exist are more impactful and beneficial for both brands and influencers.

🔄 Changing Content Landscape: Influencers are shifting from product reviews to naturally integrating products into their content more, like vlogs or "Get Ready With Me" routines.

💥 TikTok Shop's Rise: The popularity of TikTok Shop is changing how products are discussed online, with more dedicated accounts and livestreams.

📹 Livestreams on the Rise: Expect more livestream content, as audiences seek connection and relatability with influencers.

👉 Livestream Tips Here

🔑 Success in Synergy: Aligning brand goals with the influencer's content style is crucial for effective campaigns.

📹 Longer Vlogs on the Rise: There's a trend towards longer, vlog-style content on TikTok and YouTube.

🌟 Audience Engagement: Followers are more engaged with creators' day-to-day adventures.

🤝 Increased Collaborations on YouTube: There's a noticeable rise in collaborations and integrations on this platform.

Example #1

Example #2

Example #3

🕒 Demand for Diverse Content Lengths - think story time videos and longer tutorials, brands will look for creators to be able to intertwine their products into longer narratives they share about their lives.

🚀 Still a Place for Short Videos: Despite the trend, there’s still a significant demand for super-short content under 60 seconds.

🔍 Influencers Embracing Niching Down

Example #1

Example #2

Example #3

Source: glossy co

💸 Time to Cash In Paid Collaboration Offers

AN Skincare Routine (Paid)

Looking for Beauty creators to promote Cashwalk app (Paid)

Jubel Naturals (Paid)

Sun Chlorella (Paid)

L'Oreal Professional Products Division UGC Campaign

💙 This Week’s Brand Contacts

• REN Clean Skincare - Anna Pan // Senior Social & Influencer Coordinator: [email protected]m 👈

• Paula's Choice Skincare - Sarah Ingalsbe • Social Media & Influencer Marketing Coordinator: [email protected] 👈

• Milk Makeup - Sydney Doyle // PR+Integrated Marketing Coordinator: [email protected] 👈

• Kiehl’s - Emily Bluestein // Influencer & Affiliate Marketing Manager: [email protected] 👈

📲 Quick Strategy For High-Converting Brand Pitch

• 💡 Your Role as a Content Creator: Focus on creating content that serves as performance marketing assets for brands.

• 🕵️‍♂️ Research First: Check the Facebook and TikTok Ads Libraries to see if the brand is currently running ads or has done so in the past.

• 📬 Making the First Move: Reach out to the brand. Start by mentioning that you've noticed their ads on platforms like Meta or TikTok.

📊 Offering Unique Value

• 🎯 Pitch Your Services: Offer to create User Generated Content (UGC) and partnership assets that can help the brand expand its consumer reach.

• 🔥 Stand Out with Bilingual Content: Offer to film videos in another language, giving the brand an edge in reaching a more diverse audience.

• 🌍 Broadening Market Reach: Your bilingual abilities can help brands tap into new markets and demographics, setting you apart from the competition.

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🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 003 is coming hot, same time next week ✌🏾