Beauty & Skincare Brand Partnership Newsletter

Issue 6 🎉 Your Weekly Guide to Thriving as a Beauty & Skincare Creator

Author

Ashleigh Warren
February 05, 2024

February 5, 2024

Reading time: 3 minutes and 45 seconds

👋 Welcome to this week’s edition of the Beauty & Skincare Brand Partnership Newsletter!

My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.

Each week, I will be:

  • Breaking down high-engagement current social media trends in the beauty & skincare niche

  • Giving you practical strategies to grow your income, following and brand in your niche

  • Paid brand partnership opportunities and decision-maker contacts in the beauty & skincare niche.

     

Without further ado, let's get into the action 👇

 💥 Unlocking The Secrets of Audience Engagement

It’s not just about creating content; it’s about creating content that resonates, engages, and ultimately converts.

Let’s break down the wisdom nuggets shared by Ben Goodey, and sprinkle in some game-changing strategies for skyrocketing your content.

Get ready to serve your audience like never before! 🎯

1) Master Their Knowledge Landscape 📚

First up, knowing what your audience is a pro at (and what leaves them scratching their heads) is crucial.

This insight is your secret weapon for crafting social SEO strategies and content that they’ll find irresistibly relevant.

Imagine speaking directly to their needs, curiosity, and expertise level—now, that’s engagement on steroids!

🔍 Pro Tip: Don’t guess! Dive deep with audience polls, comments and DMs to map out their knowledge terrain.

Remember, assuming can make you miss the mark—yes, even the experts can be newbies in some areas.

2) Decode Their Purchasing Journey 🛒

Understanding where your community is in their buying journey is like having a roadmap for content personalization.

Segment them into:

  • The future buyers: Build trust and awareness. They might not need you now, but when they do, you’ll be their go-to.

  • The reluctant needers: Crank up the social proof and storytelling. Show them how you’re the solution they didn’t know they needed.

  • The eager seekers: They’re on a mission to find you. Use niche keywords to make sure your content is the treasure they discover.

Tailoring your message for each stage not only boosts engagement for brands but also nurtures a loyal community and this is what you sell brands on.

3) Tap Into Their Buying Dynamics 🎯

Every audience has its unique flavor of in following dynamics.

Some chase the volume; others value the quality of each visitor.

Understanding this dynamic allows you to craft content that speaks directly to their goals.

It’s about hitting the sweet spot between what you offer and what they truly need.

🔥 Remember: Quality over quantity. Pinpoint what drives your target customers and become the brand that’s always one step ahead.

 🚀 Content That Delivers

📈"The person that gives the most value wins," aligns perfectly with what we call a Content Unit: Hook, Retain, Reward.

This trifecta is your blueprint for creating content that not only catches the eye but keeps your audience coming back for more.

The Catch? Consistency. 🔄

Yes, delivering value-packed content units is key, but here’s the kicker—you need to do this up to a 1000 times a year! Sounds crazy?

Enter Automated AI, your personal research assistant and content factory that crafts tailored content units to engage and convert your audience efficiently.

My favorite AI research tool right now is Bard by Google, it’s free - Check it out here

Reality Check: The Creator Economy 📊

A staggering 96% of creators earn under $100k a year, with brand deals being the main income source (Kajabi).

Knowing this helps you navigate the creator space and to value knowledge deeper.

You NEED Help, and strategies aimed at diversifying your income streams as a creator.

I’m so glad you’re on my list, because this is exactly what I will help you do each week!

Platform Insights: TikTok & Social Media Trends 📲

  • TikTok: Horizontal, 1+ minute videos are getting a visibility boost from the algorithm. Time to experiment with your video format?

  • Social Media: It’s overtaken TV as the primary news source for the under-34 crowd. Your audience is online, scrolling. Meet them where they are no matter your niche.

💸 Time to Cash In Paid Collaboration Offers

💙 This Week’s Brand Contacts

  • OUAI - James Tuffin // Director, Communications & Influencer Marketing: [email protected]m 👈

  • Too Faced Cosmetics - Jade Huynh // Senior Manager, Social Media & Influencer Relations: [email protected] 👈

  • Youth To The People - Manna Zel // brand partnerships + influencer marketing manager (yttp): [email protected] 👈

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Understanding your audience is about peeling back the layers to reveal the core of their desires, needs, and behaviors.

It’s the difference between shouting into the void and having meaningful conversations that lead to action.

So, take these insights, apply the blueprint, and watch as your content transforms into a magnet for engagement and conversion.

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 7 is coming hot, same time next week ✌🏾