January 1, 2024

🥳 Welcome to the Team

Welcome to the premiere issue of our Beauty & Skincare Brand Partnership Newsletter!

Ready to soar in beauty and skincare?

Whether you’re a beauty & skincare:

• UGC creator

• influencer

• entrepreneur

This is your ultimate playbook, packed with the latest trends, success stories, and tips for brand growth and social media status.

Plus, don't miss exclusive paid collaboration opportunities. 

Let's transform your brand and make waves together! 🌟🚀

🌟 Trend Alert! 

Lightning-fast rundown of what's hot in beauty right now.

2024 Beauty Trend Predictions

Just like this time last year, Reels and TikToks about beauty trend predictions for 2024 will be hot for the next month as we head into the new year. 

Be sure to hop on this trend earlier and get to testing.

You can test various angles and products and see what get’s the strongest engagement for you.

Here are 3 strong hook and editing examples you can test from beauty and wellness creators who have under 200K followers and pull in over 20K views:

✅ Example #1

✅ Example #2

✅ Example #3

Tap into this trend today!

NOTE: Many creators report that videos take more time to gain views, so don’t delete your posts!

It may take a few days or weeks to gain traction.

🌈 This Week's Creator Spotlight

🌟 Rising Star Alert!

Meet Lena, a lifestyle and beauty creator whose niche is BDS-safe products.

She has under 6K followers on TikTok and has recently been CRUSHING her views and engagement.

No matter your political views,  there is something to be learned here. 

🔑 Her Key Moves

• Consistency is King: Consistent, timely, and relatable content that resonates with her values to spotlight her niche. Posting consistency builds trust and keeps followers hooked.

• Engage Like a Boss: Actively engage with followers. Responded to comments, asked for feedback, and created content that resonated with their audience.

• Value Magic: Living out your values and helping others do the same builds impressive engagement.

💡 Takeaway

Stay genuine, interact with your community, and don't shy away from content collaborations with your audience.

🚀 Next Up? Could Be You

Apply these tips, and who knows? You might be our next spotlight superstar. Let's make it happen!

💡 Pro Tip

Take some time to think about your own personal values within your niche. The beauty industry has a long list of activist movements attached to it.

Helping people look and FEEL beautiful about themselves and their purchases will help you grow, build trust with your community, and ultimately attract more brands.

So jump on these trends, learn from the winners, and maybe next week we'll be talking about you. Let's crush it!

🔥 Building Your Brand

Under the Microscope: CeraVe

@ugcbysebastian

The perfect skincare routine. @cerave #menskincareroutine #ugccontentcreator #maleugccreator

Now fast forward to today, and the brand is a social media powerhouse.

They skyrocketed, especially on TikTok, becoming a must-have in skincare routines and becoming a creator-backed brand everyone loves and can afford.

Their videos have amassed billions of views.

🥫 Secret Sauce

Nailed a unique brand voice that stood out. Focused on specific value propositions that spoke to their ideal market on social media.

You can take advantage of those videos today!

🛒 Click here to buy CeraVe products on Amazon to review for your social media channels

Brand Building Basics

📈 Leveraging User-Generated Content

CeraVe smartly used content from creators to boost their brand. And used traditional ads more so for remarketing—real user experiences showcased the products' effectiveness, capturing impressive views and shares.

🔍 Focusing on Skin Health Over Hype

Their approach was educational, focusing on skin health benefits rather than just beauty trends. This attracted a wide audience who trusted the brand for its expertise.

🤝 Collaborations with Skincare Experts

CeraVe often teams up with dermatologists and skin experts. These collaborations added credibility and appealed to those seeking professional advice.

📚 Educate & Entertain Strategy

Their content was not just promotional; it educated users about skincare, making it both informative and fun. This strategy kept viewers engaged and coming back for more.

🔥 Riding the 'Skincare Routine' Trend

They tapped into the growing trend of sharing skincare routines online. By becoming a staple in popular routines, CeraVe gained massive exposure.

👥 Community Building

CeraVe focused on building a community, not just a customer base. They actively engaged with users' comments and content, creating a loyal fanbase.

🔗 Linking to Science

Their products are backed by science, which they communicated clearly. This built trust and differentiated them from brands that relied on just aesthetic appeal.

Now more than ever consumers care to know exactly what ingredients are used to create the products they buy.

💡 Actionable Insight

For brands looking to replicate CeraVe's success, the key is nailing your brand propositions and personas.

Growth follows when you know exactly who you are trying to reach and what they want to see and hear.

You can read CeraVe’s entire marketing strategy here

And a deeper breakdown of their success here

🌟 Remember

Your audience is your brand story. Tell it loud, and tell it proud. Let's build your legacy!

💸 Time to Cash In Paid Collaboration Offers

Haircare Company Social Ad - paying up to £600.00

Female Beauty UGC Content Creator (Recurring Paid & Remote) -  paying up to $2,500.00

Nail Polish Brand, Mature Female UGC Creator (Paid)

Premium Haircare and Skincare Social Ad - paying up to £600.00

Sally Beauty Bondbar Permanent Hair Dye UGC (Paid)

Natural Hair Opportunity With Schwarzkopf - paying up to $1,000.00

AN Skin Resurfacing Peel Serum (Paid)

💙 This Week’s Brand Contacts

• Anastasia Beverly Hills - Katherine Pope // Influencer Relations Coordinator: [email protected]

• True Botanical - Rosemary Shingleton // Influencer Marketing Coordinator: [email protected]

• Murad Skincare - Savanah Steele // Influencer Relations & Strategic Partnerships Coordinator: [email protected]

📲 Five-Step Pitch

✅ #1 Follow the brand and engage with posts AND stories.

✅ #2 Reach out and send a personal message to contact, complimenting the brand.

✅ #3 Pitch them one specific creative idea you can implement to help their current creative needs, tell them about your community, and offer to send over your portfolio and full proposal if they are interested.

✅ #4 If they respond with interest, this is where you will offer a package like a reel, three stories, and five photos they can use for their ongoing marketing needs for at least $1,200 via a proposal doc (we have a high-converting proposal template in our Brand Partnership App)

✅ #5 Follow up 1-3 times if you don’t get a response.

💡 Quick Strategy to Find More Paid Brand Deals

💸 Spot the Money Makers: Check out brands on Instagram using the 'paid partnership' tag. These are the brands that pay creators like you! See an example HERE

🔍 Be a Social Media Detective: Save posts where you see this tag. Keep them in a special collection on your IG account. Call it "Paid Partnerships"—it's like your secret money map.

📚 Build Your Brand Library: Aim to add at least 5 brands to your collection every day. The more, the merrier!

📝 Make Your Pitch List Pop: When you're ready to reach out to brands (shoot for 3 per day, Monday–Thursday), start with the ones in your "Paid Partnerships" collection.

They're already in the game of paying creators, so you've got a better shot at getting a deal.

🚀 Launch Your Pitches: Remember, these brands are open to paying for cool content. Hit them up first with your awesome ideas and show them what you've got!

🌟 Remember: These opportunities are stepping stones to bigger things. Let’s get those deals!

Closing Thoughts

You've just powered through a goldmine of tips and opportunities. 

Remember, every small step you take builds up to massive success.

Key Takeaways:

• Be Bold: Dive into those trends, make every post count, and don’t be afraid to stand out.

• Stay Consistent: Your brand is your story. Keep telling it, keep it real.

• Seize Opportunities: Those collab offers? They're your ticket to the next level. Go get 'em!

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Looking Forward: Can't wait to see what you achieve. Next issue, we could be talking about you!

Keep crushing it, and let's make some serious waves in the beauty world. 

Issue 002 is coming hot, same time next week ✌🏾