January 26, 2024

Reading time: 4 minutes and 22 seconds

👋 Welcome to another week of the Artists Brand Partnership Newsletter!

My goal is to help you dominate social media growth and land paid brand partnerships with data-driven strategies in 5 minutes or less.

Each week, I will be:

• Breaking down high-engagement current social media trends in the artist niche.

• Giving you practical strategies to grow your income, following and brand in your niche

• Paid brand partnership opportunities and decision-maker contacts in the artist niche.

Without further ado, let's get into the action 👇

 🚀 This Week’s Trends

👇 Top Hashtags This Week 👇

#headphones (growing in popularity): 3K Posts 56M views this week

It’s no secret that headphones are like a secret weapon for artists, transforming their creative workflow into something extraordinary.

It's not just about blocking out noise; it's about creating a personal space where your imagination runs wild.

So it’s not surprising that this is a trending hashtag for your niche this week.

@thegraytergood

this is a ~ business expense ~🤭✨💙🎧 I’ve been saving for these for a minute and ​⁠@Bose went and dropped the price by $100 sooo you know I... See more

Here’s a fresh content idea you can try this week to take advantage of #headphones 👇

"Soundtrack Your Art" Series

👉 Concept: Create a series where you wear headphones while creating your art and match specific moods or activities, using trending music and visual storytelling.

• Execution:

  • Daily Themes: Assign themes like 'Chill Vibes with [X product you’re working on’

  • Music Integration: Pair each theme with a matching trending soundtrack and showcase how different headphones enhance the experience.

  • Visual Storytelling: Use creative transitions and scenes to convey the mood – a relaxed coffee shop setting, your desk, etc.

• Engagement Strategy: Ask followers to share what soundtrack you should do next.

#samsung (growing in popularity)- 4K Posts 78M views this week

@xeetechcare0

Who Wins? Samsung Galaxy S24 Ultra vs iPhone 15 Pro Max Video Zoom Test! Comment below 🔽 #galaxys24ultra #samsung #apple #iphone #iphone15... See more

In the digital art world, there's this never-ending showdown between iPhone and Android users, and it's pretty epic.

It's like every artist is picking a side in this tech tug-of-war.

iPhone fans brag about their sleek designs and the seamless way their devices sync with other Apple products – it's all about that Apple ecosystem.

They're like, "Hey, check out how my iPhone connects flawlessly with my iPad and MacBook!"

On the flip side, Android advocates rave about the flexibility and customization options their devices offer.

They're all about breaking the mold, not being boxed in.

Android is like the rebel in the tech world, always pushing boundaries.

@its_ultra_max

SAMSUNG GALAXY S23 ULTRA SMART PHONE 📱 CAMERA 📸 ZOOM TESTING 🤯 #foryou #fypシ #fypシ゚viral #samsungs23ultra #samsungzoom100x #zoomtest #phon... See more

Here's the deal though: both have their perks.

iPhone's simplicity and user-friendly vibe are great for artists who want to focus more on their art and less on tech hassles.

But then, Android's adaptability is a game-changer for artists who love tweaking and fine-tuning their tech to match their unique style.

So, who wins?

Honestly, it depends on what you value more: seamless integration and ease of use (team iPhone) or customization and flexibility (team Android).

The real winner is the artist who chooses the tool that best fuels their creativity and workflow.

In the end, it's not about the device; it's about the art you create with it.

👉 👉 👉 Take advantage of the conversation and share your input with your community.

 🚀 Four Steps to Hundreds of Comments in Just a Few Weeks

1. Implementing an Engagement Strategy

First off, understand this: engagement isn't just about your content; it's about how your audience interacts with that content. It's a two-way street.

Here's how you make it work:

👉 Quality Over Quantity: Don't just post for the sake of posting. Each piece of content should add value, be relatable, or solve a problem your audience has.

Remember, a few high-quality posts can outperform dozens of mediocre ones.

👉 Encourage Interaction: Ask questions in your posts, run polls, and use interactive stickers on stories.

The idea is to make your audience part of the conversation, not just passive viewers.

👉 Analyze and Adapt: Use Instagram and TikTok analytics to understand what works.

Look for patterns in posts that get more engagement, and replicate those strategies.

2. Power Hour Strategy

This is about being hyper-focused and strategic.

👉 Dedicate One Hour: Spend a solid hour each day engaging with content from your followers, potential followers, and industry leaders.

This isn't just mindless scrolling; it's about leaving meaningful comments, sharing insights, and starting conversations.

👉 Follow the Right Accounts: Engage with accounts that have audiences similar to yours.

This increases the chance of attracting followers who are genuinely interested in artists.

3. Outreach Strategies

It's not just who you know; it's who knows you.

👉 Collaborations: Reach out to other creators for collaborations.

This could be anything from a joint live session, a challenge, or a giveaway. It's about tapping into each other's audiences.

👉 DMs are Gold: Don't underestimate the power of direct messaging. Reach out to followers with personalized messages.

It can be as simple as thanking them for their support.

👉 Utilize Hashtags and Trends: Be strategic with hashtags and jump on relevant trends.

This increases your visibility to people who aren't following you yet.

4. Scheduling Time for Engagement

Consistency is key:

👉 Morning Routine: Dedicate time in the morning for engagement.

This sets the tone for your day and ensures you're not leaving engagement as an afterthought.

👉 Consistent Posting Schedule: Stick to a regular posting schedule.

Your audience should know when to expect content from you.

This builds anticipation and routine.

Data-Driven Insights

Let's get real with numbers:

👉 Engagement Metrics: Track likes, comments, shares, and saves.

These are your indicators of what's resonating with your audience.

👉 Follower Growth: Monitor your follower growth rate.

If you're doing things right, you should see a steady increase.

👉 Conversion Rates: If you're selling products, track how many of your followers are converting into customers.

This tells you if your engagement strategy is impacting your bottom line.

Remember, growing on social media, especially in niches like art, is about building relationships.

👉 There’s no sexy secret here; it’s all about consistency.

It's about being authentic, providing value, and engaging in a way that feels genuine.

Implement these strategies with consistency, track your progress, and don't be afraid to pivot based on what the data tells you.

Now, go out there and make it happen! 🚀🌟

💸 Time to Cash In Paid Collaboration Offers

NYFW Runway Show, Ballerinas / Dancers: $200

Fashion Photoshoot, Photographer: $800

'The Lion King' Broadway/Tour, Singers - $2,537/week

'The Lion King' Broadway/Tour, Dancers - $2,537/week

Ultimate Spider-Man Comic Spec Commercial Voiceover- Paid

💙 This Week’s Brand Contacts

• Gibson - Marc Graffeuille // Global Partnership Director: [email protected] 👈

• Taylor Guitars - Scott Reinhardt // Director of Digital and Retail Marketing: [email protected] 👈

• Logitech - David Neyman // Global Lead, Talent and Content Partnerships: [email protected] 👈

Rate This Week’s Newsletter!

🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.

Issue 5 is coming hot, same time next week ✌🏾