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Artists Brand Partnership Newsletter
Issue 001 🎉 Your Weekly Guide to Thriving as a Music, Visual, Editor, Actor, Model or Comedian Creator
Ashleigh Warren
January 05, 2024
January 1, 2024
🥳 Welcome to the Team
Welcome to the premiere issue of our Artist Brand Partnership Newsletter!
Ready to make waves on social?
Whether you’re a musician, visual artist, editor, actor, model, or comedian:
UGC creator
influencer
entrepreneur
👉 This is your ultimate playbook, packed with the latest trends, success stories, and tips for brand growth and social media status.
Plus, don't miss exclusive paid collaboration opportunities.
Let's transform your brand and make waves together! 🌟🚀
🌟 High Engagement Content Inspo
Trends For Musicians
#1 Be honest about the struggle.
@dittomusic The truth from @Primer 🫣 Avoid major record labels, STAY INDEPENDENT! 👊 #producertok #musicproducer #musicbusiness #recordlabel #singerso... See more
This video speaks very clearly to the artist's struggle and has pulled in over 2M views!
👉 What’s even more interesting is that this is a REPOST.
This account didn’t even produce this content; they simply downloaded and reposted it to their account and gave the creator credit.
Why did it do so well on this specific account?
✅ A strong hook that played well into social media psychology.
People are always looking for the truth online, especially in regards to being signed to a label.
✅ Great keyword choices that spoke to their ideal audience.
✅ Great hashtag choices that spoke to their ideal audience.
👉 Action Step: Realize you have many content ideas here that you could test! It doesn’t need to be a sexy, Michael Bay-directed video to do well. Authenticity works.
#2 Walk people through your creative process.
He gave a somewhat funny take on how people think artists develop music and how it actually happens for him.
This video has pulled in almost 900,000 views!
👉 Action Step: Take some time and think of ways that you can do the same. What is a piece of your creative puzzle that most people just don’t know? What assumptions can you speak to that just aren’t true?
#3 How does your life as an artist affect your partner?
It’s no secret that POV videos do very well on social media, even for artists.
👉 Action Step: How does your music production routine and creative process affect your friends, family and partner? Are you constantly tapping on things? Always singing? Make a video about that and tap into this trend today!
#4 Helping other artists grow their fans by providing the tips you’re using or see famous artists doing.
Artists come to social media to learn how to expand their brand, so why not give your advice on the matter and create a conversation (FREE ENGAGEMENT!!) in your community about it.
✅ Action Step: Take some time and think of ways that you can do the same. Tap into this trend today!
#5 Develop consistency in your visuals that is unique to help disrupt the scroll.
His personal brand is very unique and makes people stop and listen.
This allows him to consistently bring in 100k+ views with his strong hooks, talent, and unique filming setup.
👉 Action Step: Take some time and think of ways that you can do the same. Tap into this trend today!
Visual Artist Content Trends
Here are 7 strong hook and editing examples you can test from visual artist creators who have pulled in over 100K views:
In 2024, sharing your authentic journey on platforms like TikTok, Instagram, and YouTube Shorts is not just a trend, it's a game-changer.
Here's why it resonates so deeply with artist audiences:
👉 Realness Connects: Audiences crave realness. Sharing your process, struggles, and daily grind makes you relatable.
It breaks the glossy illusion that success is easy, showing that it's a journey filled with ups and downs.
👉 Partnerships Matter: Highlighting your collaborations showcases the power of community.
It's not just about you; it's about the network of creative minds coming together. This transparency in partnerships teaches and inspires.
👉 Day-to-Day Insights: Your everyday routine might seem mundane to you, but it's gold for your followers.
It gives them a peek into the reality of an artist's life, helping them understand and appreciate the effort behind the art.
👉 Actionable Insights, Not Fluff: Don't just post for the sake of posting. Offer real value.
Share tips, techniques, and real-world advice. This isn't just about sharing your journey; it's about guiding others on theirs.
👉 Dig Deeper: Challenge yourself to go beyond surface-level content. Share your thought process, your decision-making, your setbacks, and how you overcome them.
This depth creates a stronger bond with your audience.
Remember, it's not just about showcasing the end product. It's about the journey there – the raw, unfiltered, and real journey.
That's what your audience wants to see, and that's what will make your content stand out in 2024.
👉 Vision board video content like this is great too because it’s the new year and it’s a popular time for people to make vision boards.
They were able to rack up views because of this.
“Over 76% entrepreneurs who use vision boards say that their business is now where they had envisioned it at that the beginning.“
“Vision Boards” is currently a very high-competition keyword on Google too, so that means there is massive search volume there, which definitely spills over to social.
Editor Content Trends
Here are 4 strong hook and editing examples you can test from editor creators who have produced over 80K views.
✅ Example #1 (9.5M Views!)
✅ Example #2 (6M Views!)
In 2024, if you're an editor looking to make waves on TikTok, Instagram, and YouTube Shorts, your content strategy should revolve around three key elements:
👉 Sharing Tutorials: People love learning, especially from pros like you.
When you share editing tutorials, you're not just showing off your skills; you're empowering your audience.
It's about giving them the tools to improve their own work OR HIRE YOU.
Diversify your tutorials – from basic cuts to complex effects, cater to all skill levels.
👉 Highlighting Your Best Work: Your portfolio is your strongest asset.
Showcase your most impressive edits to inspire and attract more eyes to your content.
But here's the twist – break down these edits.
Show before-and-after clips, explain your thought process, and the techniques used.
This transparency isn't just impressive; it's educational.
👉 Talking About Struggles: Editing is an art, and every art has its challenges. Share yours.
Talk about the hurdles you face in your projects, how you overcome creative blocks, and the realities of meeting client expectations.
This kind of content builds a deeper connection with your audience as they see the human behind the screen.
👉 More Content Ideas:
Day in the Life: Give your audience a glimpse into your daily life as an editor.
Collaboration Stories: Share experiences working with different clients or creative teams.
Gear and Software Reviews: Offer insights into the tools of your trade.
Q&A Sessions: Engage directly with your audience to answer their editing queries.
Remember, in 2024, it's all about being real, resourceful, and relatable. Your content should educate, inspire, and connect.
Dive deep into the nuances of your craft and bring your audience along for the ride. That's the content that resonates. That's the content that counts.
Actor Content Trends
Here are 3 strong hook and editing examples you can test from actor creators who have pulled in over 200K views:
In 2024, for actors looking to make a splash on TikTok, Instagram, and YouTube Shorts, it's all about striking the right balance between showcasing your best work and being open about your struggles.
This approach isn't just a trend; it's a powerful way to connect with your audience.
Here's why it hits home:
👉 Showcasing Your Best Work: This is your chance to shine! Share clips from your performances, auditions, and rehearsals.
It's not just about bragging; it's about showing your range and talent.
But add a twist: give insights into the roles you play, what they mean to you, and the preparation that goes into them.
👉 Talking About Struggles: The path to success in acting isn't a straight line.
Share your journey, the rejections, the hard work, and the perseverance.
This level of honesty builds a genuine connection with up-and-coming actors who see their own struggles reflected in yours.
👉 More Content Ideas
Behind-the-Scenes: Take your audience behind the curtain. Show them what a day on set or in a theatre looks like.
Audition Tips: Share what you've learned from your auditions – what works, what doesn't.
Character Studies: Talk about how you get into character. This can be incredibly insightful for fellow actors.
Industry Insights: Share your take on the acting industry, trends, and changes you've observed.
Remember, your content should be a mix of inspiration, education, and real talk.
Dive deep into the realities of being an actor—the highs and the lows.
Show that it's not just about landing roles; it's about the journey, the growth, and the passion that drives you.
That's what resonates with your audience. That's what makes your content valuable and unique.
Model Content Trends
Here are 3 strong hook and editing examples you can test from model creators who have under 100K followers and pull in over 200K views:
✅ Example #3 (could easily change this to YOUR CITY!)
Tap into these trends today!
In 2024, as a model building your presence on TikTok, Instagram, and YouTube Shorts, your content strategy should be a blend of showcasing your favorite shoots, sharing snippets of your day-to-day life, highlighting your best partnerships, and being open about the struggles you face.
This approach is key to resonating with audiences, especially those aspiring to step into the modeling world.
Here’s why it works:
👉 Showcasing Favorite Shoots: Your shoots are your portfolio.
Share your favorite ones to not only display your versatility but also to give insights into what goes into creating those stunning shots.
Explain the theme, the preparation, and the creative process behind each shoot.
👉 Day-to-Day Life Insights: People are curious about the life of a model beyond the camera.
Give them a glimpse of your daily routine, workouts, diet, and the effort that goes into maintaining your modeling career.
This transparency helps demystify the life of a model.
👉 Highlighting Partnerships: Collaborations in modeling are crucial.
Talk about your experiences working with different brands, photographers, and other models.
Share what you learn from each partnership and how it contributes to your growth.
👉 Talking About Struggles: The path to success in modeling isn’t always glamorous.
Discuss the challenges you face, like dealing with rejection, maintaining self-confidence, and balancing personal and professional life.
This honesty helps others understand the resilience required in the industry.
👉 Additional Content Ideas
Fashion Tips and Tricks: Share your personal style tips, favorite fashion trends, and how to pose.
Behind-The-Scenes at Fashion Shows: Offer a backstage pass to your experiences in fashion shows.
Q&A Sessions: Engage with your audience by answering their questions about modeling.
Beauty and Self-Care Routines: Share your skincare, makeup, and wellness routines.
Remember, your audience wants to see both the glam and the grit of the modeling world.
By sharing a mix of professional highlights and personal experiences, you're not just building your brand; you're inspiring and educating others who aspire to follow in your footsteps.
Dive deep, be real, and show both the beauty and the effort behind the lens. That’s the content that resonates and stands out.
Comedian Content Trends
Here are 3 strong hook and editing examples you can test from comedian creators who have under 200K followers and pull in over 50K views:
In 2024, for comedians lighting up TikTok, Instagram, and YouTube Shorts, it's essential to mix it up: showcase your skits, peel back the curtain on your creative process, and be candid about your struggles.
This blend is not just a trend; it's a powerful way to connect with your audience, especially those up-and-coming comedians looking for inspiration and real-world advice.
Here's the breakdown:
👉 Highlight Your Skits: Your skits are your spotlight. Share your funniest and most creative ones.
But go further – explain the story behind each skit, the inspiration, and how you turned a simple idea into a laughter riot.
This shows your creative journey and the effort behind making people laugh.
👉 Creative Process Unwrapped: People are fascinated by how humor is crafted.
Share how you come up with jokes, your writing process, and how you test and refine your material.
This insight is incredibly valuable for those trying to hone their comedic craft.
👉 Real Talk About Struggles: Comedy isn't all laughs. Discuss the challenges you face, like dealing with tough audiences, writer's block, and the hustle to get gigs.
This honesty brings a human touch to your persona, making you more relatable and inspiring to those starting in comedy.
👉 Additional Content Ideas
Behind-The-Scenes: Show what happens before and after a show, or during the writing of a skit.
Comedy Club Experiences: Share stories from different clubs or gigs, the good, the bad, and the funny.
Q&A Sessions: Engage with your audience by answering their questions about comedy and your journey.
Collaborations: Highlight work with other comedians or content creators, showing the power of teamwork in comedy.
Remember, your audience wants more than just jokes; they want to see the person behind the punchlines.
By sharing your creative process, your best work, and the real struggles, you're not just entertaining; you're educating and inspiring.
Dive deep into what makes you tick as a comedian. That's the content that resonates, inspires, and stands out in 2024.
NOTE: Many creators report that videos take more time to gain views, so don’t delete your posts!
Video talking about it takes time to gain views
It may take a few days or weeks to gain traction. Be patient
💸 Time to Cash In Paid Collaboration Offers
💙 This Week’s Brand Contacts
Universal Music Group - Stephen Grealy // Co-Head of Marketing and A&R at Universal Music Group: Personal Email
Def Jam Recordings - Caitlin Harriford // Senior Director of A&R and Marketing: Personal Email
Guitar Center - Jake Gindy // Artist Partnerships - Instagram Contact
Hulu - Brittany Mehciz // Vice President, Social Media & Influencer Marketing - Her Company Email
📲 Five-Step Pitch
✅ #1 Follow the brand and engage with posts AND stories.
✅ #2 Reach out and send a personal message to contact, complimenting the brand.
✅ #3 Pitch them one specific creative idea you can implement to help their current creative needs, tell them about your community, and offer to send over your portfolio and full proposal if they are interested.
✅ #4 If they respond with interest, this is where you will offer a package like a reel, three stories, and five photos they can use for their ongoing marketing needs for at least $1,200 via a proposal doc (we have a high-converting proposal template in our Brand Partnership App)
✅ #5 Follow up 1-3 times if you don’t get a response.
💡 Quick Strategy to Find More Paid Brand Deals
💸 Spot the Money Makers: Check out brands on Instagram using the 'paid partnership' tag. These are the brands that pay creators like you! See an example HERE
🔍 Be a Social Media Detective: Save posts where you see this tag. Keep them in a special collection on your IG account. Call it "Paid Partnerships"—it's like your secret money map.
📚 Build Your Brand Library: Aim to add at least 5 brands to your collection every day. The more, the merrier!
📝 Make Your Pitch List Pop: When you're ready to reach out to brands (shoot for 3 per day, Monday–Thursday), start with the ones in your "Paid Partnerships" collection.
They're already in the game of paying creators, so you've got a better shot at getting a deal.
🚀 Launch Your Pitches: Remember, these brands are open to paying for cool content. Hit them up first with your awesome ideas and show them what you've got!
🌟 Remember: These opportunities are stepping stones to bigger things. Let’s get those deals!
Closing Thoughts
You've just powered through a goldmine of tips and opportunities.
Remember, every small step you take builds up to massive success.
Key Takeaways:
Be Bold: Dive into those trends, make every post count, and don’t be afraid to stand out.
Stay Consistent: Your brand is your story. Keep telling it, keep it real.
Seize Opportunities: Those collab offers? They're your ticket to the next level. Go get 'em!
🚀 Your Challenge: Implement at least one thing you learned today. Small actions lead to big wins.
Looking Forward: Can't wait to see what you achieve. Next issue, we could be talking about you!
Keep crushing it, and let's make some serious waves in the beauty world.
Issue 002 is coming hot, same time next week ✌🏾