Ready to hit the hey-I-earn-more-money-from-this-monthly-than-my-full-time-job-jackpot with brand partnerships?

Now, you might be thinking that's for the high-rollers with zillions of followers and those with trendy niches that get incredible engagement. But wait a sec!

Size isn't everything here - Get ready to dive into 6 proven tips creators can use to charge $1,000+ regardless of your following size.

1. Dial Up the Dollar with a Rush Fee 💨

Imagine this: A brand swoops in, all excited about a new campaign they want you to churn out, like, yesterday.

That's your cue to charge what we call a "Rush Fee".

It's an extra charge for the additional time and effort you put in to deliver quality content in a shorter amount of time. You're not a robot after all!

On an average, charging 15-25% of the total project cost as a rush fee is reasonable. It makes sure your extra effort doesn't go unrewarded.

2. The Magic of Packages 📦

More deliverables always equal more money, so never just offer a single deliverable (ex. 1 reel) to a brand.

Promote different placements and other content for other channels in an effort to increase your value and earnings.

Not only is this move in your best interest, it’s in the brand’s best interest; they need to consistently test creative to grow their exposure and, ultimately, their revenue.

They need more content to be successful, remind them of this.

3. The Power of Exclusivity Rights ⚖️

Exclusivity rights can be a major game-changer when it comes to earning more from brand partnerships.

This means that if a brand wants to use your content outside of its organic reach on social media, like on their website or for paid advertising, they've gotta pay you more!

Think of it like a subscription: they can shell out a monthly payment equal to 70%-100% of your base content rate, depending on how long they want to use your content.

Similarly, if a brand wants you to work only with them for a certain period of time, blocking you from partnering with their rivals, they should compensate you for the potential lost opportunities.

4. Understand Usage Rights 🤜

Alright, this one's a bit tricky, but bear with me here. It's essential to grasp the concept of "Usage Rights". They come in a few flavors:

Exclusive usage rights: This is like saying, "Hey, you're the only one who can use my content." When you give a brand exclusive usage rights, it means only they can use your content and no one else, not even you, unless they give you permission.

Non-exclusive usage rights: This is more like, "Sure, you can use my content, but I can also let others use it." Non-exclusive rights mean the brand can use your content, but so can others, including you.

Limited usage rights: This one's a bit like setting a curfew. It means a brand can use your content, but only under specific conditions or for a certain period. After that, it's off-limits.

Perpetuity: This term is like promising, "You can use my content forever." When you give a brand rights in perpetuity, they can use your content indefinitely, with no expiration date.

Forever is a long time, baby.

Never give this away. Always negotiate an end date.

Brands get “canceled”, left and right.

You never want to be aligned forever.

These terms essentially dictate how and where your content can be used by the brand.

It's crucial to know these terms and their implications before signing any contracts because they can seriously impact your potential earnings.

5. Negotiate Like a Pro 🔋

Don’t be afraid to go back and forth with a brand to negotiate a fair and reasonable rate for your content and services.

Brands are businesses, and they will naturally try to save money, often starting the negotiations at a rate much lower than your initial quote.

Keep that in mind before you go to the negotiation table. Remember, your creative input and the value you bring to the table should be rewarded fairly.

6. Knowledge is Power 🧠

 Use FYPM’s Rate My Offer because knowledge is power, and it helps you call out a brand if need be about price discrepancies.

FYPM is committed to advancing underprivileged groups, with its sign-up process including questions on race, gender, and sexual orientation to track diversity representation in brand collaborations and how they are paid.

We love to see it 💅🏾

Social Media News 🚀

➡️ Meta Plans to Kick Off a Text-Style App, Kinda Like Twitter, This Summer

➡️ Instagram Now Lets Ads Pop Up in Your Search Results, According to Their Marketing API, just another placement creators can monetize from partnerships!

➡️ Cool News: WhatsApp Now Lets You Edit Your Messages up to 15 Minutes After You've Already Sent Them!