Hey there, creative minds! 🧠

If you've been keeping tabs on the pulse of brand partnerships, you know that right now is the golden age for content creators, especially the micro-creators. But how do you go from dreaming about working with top-tier brands to actually signing that first big contract?

You reach out and say:

Jk but kinda 😂 haha

Today, I'm diving deep into five major brands you could collaborate with: Adidas, REI, Ford, Four Seasons Hotels & Resorts, and Tarte Cosmetics.

We’re talking tips, tricks, and—most importantly—unique video ideas that will make your pitch irresistible. Get your notepad ready!

Adidas: "Impossible Is Nothing" 💪🏾

Intro

Adidas is a name that needs no introduction but let’s try anyway. They are THE sportswear giant, having carved out a space in everything from professional sports to street fashion. With a mantra of "Impossible Is Nothing," they love pushing boundaries, which opens up a realm of possibilities for innovative content.

Content Ideas

1. "Sneaker Evolution": Document the history of Adidas through its iconic sneakers, from the classic Stan Smiths to the modern Ultraboosts. Elevate the video by creating period-specific scenes for each shoe.

2. "24 Hours in Adidas": Wear different Adidas outfits for various activities in one day. Show how Adidas fits into every part of your lifestyle—be it the gym, a casual hangout, or a fashion-forward event.

3. The Three Stripes Challenge": How about you come up with a month-long fitness challenge, highlighting different Adidas wearables from sneakers to fitness tights? Showcase the brand’s utility while demonstrating your authenticity.

How To Make Your Pitch Stick

Adidas gets thousands of pitches a day, I’m sure. Stand out by aligning with their mission. If you can make a 30-second teaser of your proposed video, attach it to the email in a loom or Vimeo LINK, not as an attachment. They won’t answer it. Keep it under 3 minutes. Show them you’ve already invested effort in understanding the brand and give them a sneek peak into you.

Brand Contact

Rosaline Wong

Senior Manager Global Entertainment & Influencer Marketing at adidas

[email protected] 

REI: "A Life Outdoors is a Life Well Lived" 🌲

Intro

REI (Recreational Equipment, Inc.) is a haven for outdoor enthusiasts. They are not just about selling products but are advocates for a life outdoors. From climbing to cycling, their range is extensive, and they're community-focused, making it a great brand for creators who love the great outdoors.

Content Ideas

1. "Eco-Friendly Adventures": Demonstrate how to have a full outdoor adventure weekend with only sustainable products from REI.

2. "Skill Swap": Partner with another creator. Teach them your outdoor skill (like kayaking), while they teach you theirs (like mountain climbing). Capture it all.

3. "The $500 REI Challenge": Create a captivating journey with a budget of $500 for REI gear and see how far and adventurous you can get.

How To Make Your Pitch Stick

REI loves community. In your pitch, stress how your content will not just promote products but also foster community love for the outdoors. Share future engagement strategies, like planning an 'REI Community Outdoor Day' with your local followers based on the video’s reception.

Brand Contact

Lauren Belford

Brand Marketing, Partnerships at REI

[email protected]

Ford: "Go Further" 🚙

Intro

Ford is synonymous with American automotive history. With the tagline "Go Further," they are all about innovation and durability, a combination that's equally appealing to family-vehicle buyers and muscle-car enthusiasts.

Content Ideas

1. "Ford Through the Decades": Create a mini-docu series featuring classic to modern Ford models, discussing how they’ve impacted American culture.

2. "Road-Tripping with Ford": A travel series with you exploring hidden gems across the country in a Ford vehicle.

3. "Driving into the Future": Showcase Ford’s electric and hybrid options, perhaps comparing them in a fun, easy-to-understand manner.

How To Make Your Pitch Stick

Ford values durability and innovation. In your pitch, show how your content will explore these themes in depth, and consider proposing a series rather than a one-off video. Make it epic, make it memorable.

Brand Contact

Shelby Avery

Digital Marketing | Strategic Partnerships | Creative Consultant

[email protected] 

Four Seasons Hotels & Resorts: "Creating Memories that Last a Lifetime" 🏩

Intro

Four Seasons is the epitome of luxury and bespoke experiences. They focus on creating unique, high-quality experiences for their guests.

Content Ideas

1. "Room with a View": Show off a 24-hour day in a Four Seasons suite from the perspective of the suite itself—morning coffee, in-room spa, room service, the whole shebang.

2. "Global Flavors": Document your experience of dining in all the restaurants in a Four Seasons property.

3. "A Day in the Life of an Employee": Get behind-the-scenes, showcasing the efforts it takes to maintain Four Seasons' high-quality service.

How To Make Your Pitch Stick

Four Seasons values high-quality and unique experiences. In your pitch, focus on how you'll highlight the exclusivity and luxury of the brand. Try to incorporate VR or 360-degree video for a truly immersive pitch.

Brand Contact

Kerri Holden Sholly

Senior PR Director (Americas) at Four Seasons Hotels and Resorts

[email protected]

Tarte Cosmetics

Introduction

Tarte Cosmetics is more than just a beauty brand; it’s an avenue for self-expression and transformation. Famous for being cruelty-free, the brand also offers vegan-friendly options.

Content Ideas

• Idea 1: "Wake Up and Make Up"
  Create a “morning routine” video, incorporating Tarte cosmetics into your get-ready process.

• Idea 2: "From Desk to Dinner"
  Show how Tarte products can transition your look seamlessly from professional to party.

• Idea 3: "Tarte Tutorials with a Twist"
  Run a beauty challenge asking your followers to recreate your Tarte-based look, but add an unusual twist like doing it blindfolded or using unconventional tools.

How to Make Your Pitch Stick Out

For Tarte, beauty is personal. Maybe include a mini-portfolio of looks you’ve created with Tarte products, and incorporate user testimonials if you've featured their products before. Show them that you speak their brand language.

Brand Contact

Madison Church

Influencer Marketing Coordinator

[email protected]

The Clock is Ticking ⏰

The holiday season is right around the corner, and brands are currently on a spending spree, especially when it comes to investing in micro-creators. Don't miss out on this wave.

If you're not confident in your content quality, current engagement rate, or niche strength, what's taught in this presentation is the best way to fix it:

👉🏾 Click to view presentation 👈🏾

So, what are you waiting for?

Now's the time to make your pitch and carve out your space in this exciting creative landscape.

Happy creating! 🎥✨