#1 way to get more sales this week

So let's talk about why some Instagram entrepreneurs are already crushing their holiday sales while others are wondering why their Stripe accounts are empty.

And no, it's often not about your product.

Here's the truth bomb you need to hear today: Most people read at a 7th-8th grade level. Yes, even your brilliant customers.

Studies show that 50% of U.S. adults can't read a book written at an 8th grade level.

And I almost guarantee you write all of your content well above that level.

I keep seeing content like this caption:

Reel hooks like: 

❌ "Hey guys! Happy Monday!

I'm so excited to share..."

❌ "Want to learn how to grow your business?"

❌ "5 tips for entrepreneurs..."

Let me stop you right there.

Your customers are scrolling Instagram while waiting for coffee, chasing toddlers, or hiding from their boss in the bathroom.

They've already seen 100 posts promising 6-figures.

They want to know exactly how you'll help them.

Here's how to fix it:

1. Want clearer writing that sells? Use the Hemingway App (I'll show you how).

It's like having your smartest friend read your writing in 10 seconds and tell you:

• Which sentences are too long

• Where you're using fancy words when simple ones work better

• If your writing is easy to understand

Just paste your text into their website.

It will highlight parts that are hard to read in yellow and red. Fix those parts, and your writing becomes easier to read.

The app gives your writing a grade-level score.

The lower the grade level, the easier it is for people to understand.

Aim for grade 5-8 for Instagram content.

That's it! Simple writing = more sales.

2. Speak their language

❌ "Learn my social media marketing strategies..."

✅ "Can't get anyone to buy your products on Instagram? This template helped me make my first $1K in sales (without doing Lives)"

3. Get to the problem FAST

❌ Long list of everything they'll learn

✅ "Spent $500 on ads with zero sales? Here's the exact caption formula that got me 23 sales last week"

The Psychology Behind This

• People buy solutions, not features

• Specific results beat vague promises

• One clear promise > list of benefits

For immediate sales boost:

💯 Focus on ONE specific problem

 💯 Use real numbers ("3 sales in my first week using this method")

💯 Show actual results ("From 0 to 5 clients using just Instagram DMs")

Captions That Sell:

✅ "Can't get anyone to buy your products on Instagram? This template helped me make my first $1K in sales (without doing Lives)"

✅ "Spent $500 on ads with zero sales? Here's the exact caption formula that got me 23 sales last week"

Reel Hooks That Stop The Scroll:

✅ "This caption template made me $2K in 24 hours"

✅ "The mistake costing you sales on Instagram"

✅ "What nobody tells you about making money online"

Reel Scripts That Convert:

• Start with the solution (not your intro)

• Show proof in first 3 seconds

• Give ONE actionable tip they can use today

The Psychology Behind This:

• People decide to watch in under 2 seconds

• Specific results beat vague promises

• One clear solution > list of features

For immediate sales boost:

• Hook: State the transformation

• Script: Proof → Problem → Solution

• Caption: Specific result + How they'll get it

Here's my tested formula:

1. Hook with a specific result

2. Show proof in first 3 seconds

3. Teach ONE thing they can use now

4. Call-to-action that solves their problem

Want to test your content? Here's a 30-second trick:

1. Read it to someone who knows nothing about your business.

2. If they can't repeat back what you're selling, simplify it.

Remember: Nobody's lying in bed at night thinking, "I need to learn [insert whatever it is you’re selling]."

They're thinking:

 💯 "Why isn't anyone buying my stuff?"

💯 “Why is my life a mess?”

💯 “I’m so sick of the food we make for dinner.”

💯 “How do I save more money?”

💯 “I feel fat”

A year from now, you could still be wondering why your amazing course, ebooks and guides aren’t selling.

Or you could start connecting with your customers in a way that makes them think "Finally, someone who gets it!"

Need some help?

Fill out my "I'm Stuck" form here, and I'll personally reach out within 2-4 business days with some clear solutions specific to your situation.

Sometimes the biggest breakthroughs start with simply raising your hand and saying, "I need help”.

Cheers,

Ash

@_ashleighwarren